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Matt Bailey
Matt Bailey
Matt Bailey
Matt Bailey
Matt Bailey
Matt Bailey
Matt Bailey
Matt Bailey
Matt Bailey
Matt Bailey
Matt Bailey
Matt Bailey
Matt Bailey
Matt Bailey
Matt Bailey
Matt Bailey
Matt Bailey
Matt Bailey
Matt Bailey
Matt Bailey
Matt Bailey
Matt Bailey
Matt Bailey
Matt Bailey
Matt Bailey
Matt Bailey
Matt Bailey
Matt Bailey
Matt Bailey
Matt Bailey
Matt Bailey
Matt Bailey
Matt Bailey
Matt Bailey
Matt Bailey
Matt Bailey
Matt Bailey
Matt Bailey
Matt Bailey
Matt Bailey
Matt Bailey
Matt Bailey
Matt Bailey
Matt Bailey
Matt Bailey
Matt Bailey
Matt Bailey
Matt Bailey
Matt Bailey
Matt Bailey
Matt Bailey
Matt Bailey
Matt Bailey
Matt Bailey
Matt Bailey
Matt Bailey
Matt Bailey
Matt Bailey
Matt Bailey
Matt Bailey
Matt Bailey
Matt Bailey
Matt Bailey
Matt Bailey
Matt Bailey
Matt Bailey
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Matt Bailey

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  • 1. The of FEAR Analytics Matt Bailey President, SiteLogic @MattBaileySaysFriday, April 13, 12
  • 2. Friday, April 13, 12
  • 3. Reports: - Page Views - Hits - Top Pages - Monthly Visitors - Time on SiteFriday, April 13, 12
  • 4. Friday, April 13, 12
  • 5. IBM IBM is your “Personal Trainer” email campaign For less than $2,000, the campaign provided validated leads worth $4.8 millionFriday, April 13, 12
  • 6. Chipotle 1. Direct Mail offer in Earth-Friendly brown wrapper 2. Offer for a Free Burrito and BOGO free coupons 3. 17% redemption - Outperformed in all age groupsFriday, April 13, 12
  • 7. Lost 5% of Market Share Loss of $500 Million Now #3 (behind Coke) Over 80 million votes were registered; 3.5 million "likes" on the Pepsi Facebook; 60,000 Twitter followers.Friday, April 13, 12
  • 8. when data is SIMPLE action is impossibleFriday, April 13, 12
  • 9. Visitors = 200,000Friday, April 13, 12
  • 10. Page Views = 400,000Friday, April 13, 12
  • 11. Average Time on Site = 6:00 minFriday, April 13, 12
  • 12. Analysis Long-term Markets forecasts Closing News Columns Analysis Numbers TickersFriday, April 13, 12
  • 13. Unique VisitorsFriday, April 13, 12
  • 14. CookiesFriday, April 13, 12
  • 15. Visitor Sessions and again...Friday, April 13, 12
  • 16. ReferralsFriday, April 13, 12
  • 17. Bounce RateFriday, April 13, 12
  • 18. Conversion Rate $Friday, April 13, 12
  • 19. Friday, April 13, 12
  • 20. Brand Metric Social Equivalent Reach/Awareness Impressions Video Views Consideration Engagement Installation Polls Community Members Contest Entries Time Spent Favorability Pass-along / Share / Forward “like” / “favorite” positive blog coverage & comments Purchase Sales Loyalty ReferralsFriday, April 13, 12
  • 21. GoalFriday, April 13, 12
  • 22. Friday, April 13, 12
  • 23. when data is COMPLEX easy understanding isFriday, April 13, 12
  • 24. 3 C’s of Analytics Context Contrast ComparisonFriday, April 13, 12
  • 25. Question-asking is the single greatest tool humans have. -Neil PostmanFriday, April 13, 12
  • 26. BUILD CONTEXTFriday, April 13, 12
  • 27. Context tells aFriday, April 13, 12 story
  • 28. Analytics According to Captain Kirk The “Red Shirt” PhenomenonFriday, April 13, 12
  • 29. Crew of 450 54 total deaths = 13.7 % mortality rateFriday, April 13, 12
  • 30. 11% - Yellow shirt 9% - Blue shirt 79% - Red shirtFriday, April 13, 12
  • 31. 57.5% 0Friday, April 13, 12
  • 32. Friday, April 13, 12 42.5%
  • 33. 16%Friday, April 13, 12
  • 34. 57% Beaming Down 42% On-Board Mayhem 16% Kirk meets Alien WomenFriday, April 13, 12
  • 35. Keyword SegmentsFriday, April 13, 12
  • 36. CRM ecommerce marketing softwar management vendorfree simpleFriday, April 13, 12
  • 37. more data givesmore comparisonFriday, April 13, 12
  • 38. comparison shows relationshipsFriday, April 13, 12
  • 39. Context Visitors who searched for: term Who entered at page: page Converted at a rate of: x% Are Worth= $Friday, April 13, 12
  • 40. Segment AcquisitionFriday, April 13, 12
  • 41. Determine CausalityFriday, April 13, 12
  • 42. Find Intent Discover Expectancy Observe Reactions Analyze BehaviorFriday, April 13, 12
  • 43. Blogs & Articles YouTube Discussion Forums Competition Search Context Pinterest Facebook Twitter SocNewsFriday, April 13, 12
  • 44. better analysis providesspecific actionFriday, April 13, 12
  • 45. Content Value $4.35Friday, April 13, 12
  • 46. Content Value $1.Friday, April 13, 12
  • 47. Follow the MoneyFriday, April 13, 12
  • 48. specific actions results in profitFriday, April 13, 12
  • 49. 26.67% 12.12%Friday, April 13, 12
  • 50. Value “Long Tail” Keyword $18.96 Primary Keyword $4.30Friday, April 13, 12
  • 51. Value $0.18 $6.99Friday, April 13, 12
  • 52. more Data makes better analysisFriday, April 13, 12
  • 53. Friday, April 13, 12
  • 54. URL Shorteners from: http://www.sitelogicmarketing.com/recommended- products/internet-marketing-anhouraday customized: http://bit.ly/imhourFriday, April 13, 12
  • 55. Original Link: http://www.sitelogicmarketing.com/ recommended-products/internet-marketing-anhouraday Trackable Link: ?utm_source=twitter& utm_medium=social& utm_campaign=im-ahad-promoFriday, April 13, 12
  • 56. Friday, April 13, 12
  • 57. Product-XYZ-launch Book - Launch Product-XYZ-awards Book - Promo Product-XYZ-update Book - Promo - NYSES Book - Promo - Product-XYZ-newbeta Reviews 90Friday, April 13, 12
  • 58. Future of SocialFriday, April 13, 12
  • 59. Semantic AnalysisFriday, April 13, 12
  • 60. Multi-ChannelFriday, April 13, 12
  • 61. IntegrationFriday, April 13, 12
  • 62. AttributionFriday, April 13, 12
  • 63. MarketingFriday, April 13, 12
  • 64. http://amzn.to/BaileyIMFriday, April 13, 12
  • 65. Friday, April 13, 12
  • 66. The of FEAR Analytics Matt Bailey President, SiteLogic @MattBaileySays Matt@SiteLogic.comFriday, April 13, 12

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