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Damon Herren

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  • 1. Understanding themobile experienceDamon HerrenMetrics Marketing@damon
  • 2. In 2011, the number of smartphonessold exceeded the number of PCs sold http://www.businessinsider.com/the-future-of-mobile-deck-2012-3#-4
  • 3. 1,420k smartphones aresold/activated every day http://www.lukew.com/ff/entry.asp?1506 Photos used under Creative Commons from arabcrunch, richardstowey, keepthebyte, and roger_g1
  • 4. 3.5 smartphones per day for everyperson living in Cleveland. Photo used under Creative Commons from ronnie44052
  • 5. In a few years, the number of mobiledevices will “dwarf” the number of PC’s http://www.businessinsider.com/the-future-of-mobile-deck-2012-3#-4
  • 6. Mobile users on “full” siteswere only able to accomplish58% of their tasks. http://www.useit.com/alertbox/mobile-usability.html
  • 7. Mobile users on mobileoptimized sites accomplished64% of their tasks. http://www.useit.com/alertbox/mobile-usability.html
  • 8. Poor mobileexperience
  • 9. Photo used under Creative Commons from andyinnyc
  • 10. 84% at home Photo used under Creative Commons from jlt http://blog.compete.com/2010/03/12/smartphone-owners-a-ready-and-willing-audience/
  • 11. 74% while waiting in lines Photo used under Creative Commons from quinnanya http://blog.compete.com/2010/03/12/smartphone-owners-a-ready-and-willing-audience/
  • 12. 69% while shopping Photo used under Creative Commons from sheila_steele http://blog.compete.com/2010/03/12/smartphone-owners-a-ready-and-willing-audience/
  • 13. 64% at work Photo used under Creative Commons from cloneofsnake http://blog.compete.com/2010/03/12/smartphone-owners-a-ready-and-willing-audience/
  • 14. 62% while watching TV Photo used under Creative Commons from osde-info http://blog.compete.com/2010/03/12/smartphone-owners-a-ready-and-willing-audience/
  • 15. 47% during commute Photo used under Creative Commons from jannem http://blog.compete.com/2010/03/12/smartphone-owners-a-ready-and-willing-audience/
  • 16. 40% in the bathroom Photo used under Creative Commons from epsos http://bit.ly/gNizAX/
  • 17. 60% are liars - Luke Wroblewski Photo used under Creative Commons from epsos http://bit.ly/gNizAX/
  • 18. 1. Know thy user Photo used under Creative Commons from andyinnyc
  • 19. 61%a of users are unlikely toreturn to site that they had troubleaccessing from their phone. - http://www.mobify.com/resources/Google-webinar-are-you-mobile-ready/
  • 20. 20-25% of never orUKmobile internet users US andinfrequently use the desktop internet. - http://www.slideshare.net/OnDevice/the-mobile-only-internet-generation
  • 21. >50% ofusers do notAfricanmobile internet Asian and use theinternet on a PC. - http://www.slideshare.net/OnDevice/the-mobile-only-internet-generation
  • 22. 2. Don’t shrink the experience
  • 23. 3. Make it finger friendly Photo used under Creative Commons from supadupamestizo Photo used under Creative Commons from bayat
  • 24. Mean Errors by Target Size 35% 30% 29.9% 25%Mean Errors (%) 20% 15% 12.9% 10% 5% 5.9% 2.8% 1.6% 0% 3.8mm 5.8mm 7.7mm 9.6mm 11.5mm Target Size (mm) http://www.mediateam.oulu.fi/publications/pdf/1076.pdf
  • 25. 47% ofmobilesay they are moreapt to click a users ad by mistakethan they do on purpose. - http://paidcontent.org/2011/01/27/419-pontiflex-about-half-of-mobile-app-clicks-are-accidental/
  • 26. 3. Make it finger friendly Photo used under Creative Commons from supadupamestizo Photo used under Creative Commons from bayat
  • 27. Photo used under Creative Commons from spadgy
  • 28. 11% of mobile users phonestoactually screaming at their admitover frustration at buying on mobile. - http://www.mobify.com/resources/Google-webinar-are-you-mobile-ready/
  • 29. 4. Minimize User Input Photo used under Creative Commons from spadgy
  • 30. Better Mobile Experience 1. Know thy user 2. Don’t shrink the experience 3. Make it finger friendly 4. Minimize user input
  • 31. More about mobile experiences…