Damon Herren

Understanding themobile experienceDamon HerrenMetrics Marketing@damon

In 2011, the number of smartphonessold exceeded the number of PCs sold http://www.businessinsider.com/the-future-of-mobile-deck-2012-3#-4

1,420k smartphones aresold/activated every day http://www.lukew.com/ff/entry.asp?1506 Photos used under Creative Commons from arabcrunch, richardstowey, keepthebyte, and roger_g1

3.5 smartphones per day for everyperson living in Cleveland. Photo used under Creative Commons from ronnie44052

In a few years, the number of mobiledevices will “dwarf” the number of PC’s http://www.businessinsider.com/the-future-of-mobile-deck-2012-3#-4

Mobile users on “full” siteswere only able to accomplish58% of their tasks. http://www.useit.com/alertbox/mobile-usability.html

Mobile users on mobileoptimized sites accomplished64% of their tasks. http://www.useit.com/alertbox/mobile-usability.html

Poor mobileexperience

Photo used under Creative Commons from andyinnyc

84% at home Photo used under Creative Commons from jlt http://blog.compete.com/2010/03/12/smartphone-owners-a-ready-and-willing-audience/

74% while waiting in lines Photo used under Creative Commons from quinnanya http://blog.compete.com/2010/03/12/smartphone-owners-a-ready-and-willing-audience/

69% while shopping Photo used under Creative Commons from sheila_steele http://blog.compete.com/2010/03/12/smartphone-owners-a-ready-and-willing-audience/

64% at work Photo used under Creative Commons from cloneofsnake http://blog.compete.com/2010/03/12/smartphone-owners-a-ready-and-willing-audience/

62% while watching TV Photo used under Creative Commons from osde-info http://blog.compete.com/2010/03/12/smartphone-owners-a-ready-and-willing-audience/

47% during commute Photo used under Creative Commons from jannem http://blog.compete.com/2010/03/12/smartphone-owners-a-ready-and-willing-audience/

40% in the bathroom Photo used under Creative Commons from epsos http://bit.ly/gNizAX/

60% are liars - Luke Wroblewski Photo used under Creative Commons from epsos http://bit.ly/gNizAX/

1. Know thy user Photo used under Creative Commons from andyinnyc

61%a of users are unlikely toreturn to site that they had troubleaccessing from their phone. - http://www.mobify.com/resources/Google-webinar-are-you-mobile-ready/

20-25% of never orUKmobile internet users US andinfrequently use the desktop internet. - http://www.slideshare.net/OnDevice/the-mobile-only-internet-generation

>50% ofusers do notAfricanmobile internet Asian and use theinternet on a PC. - http://www.slideshare.net/OnDevice/the-mobile-only-internet-generation

2. Don’t shrink the experience

3. Make it finger friendly Photo used under Creative Commons from supadupamestizo Photo used under Creative Commons from bayat

Mean Errors by Target Size 35% 30% 29.9% 25%Mean Errors (%) 20% 15% 12.9% 10% 5% 5.9% 2.8% 1.6% 0% 3.8mm 5.8mm 7.7mm 9.6mm 11.5mm Target Size (mm) http://www.mediateam.oulu.fi/publications/pdf/1076.pdf

47% ofmobilesay they are moreapt to click a users ad by mistakethan they do on purpose. - http://paidcontent.org/2011/01/27/419-pontiflex-about-half-of-mobile-app-clicks-are-accidental/

3. Make it finger friendly Photo used under Creative Commons from supadupamestizo Photo used under Creative Commons from bayat

Photo used under Creative Commons from spadgy

11% of mobile users phonestoactually screaming at their admitover frustration at buying on mobile. - http://www.mobify.com/resources/Google-webinar-are-you-mobile-ready/

4. Minimize User Input Photo used under Creative Commons from spadgy

Better Mobile Experience 1. Know thy user 2. Don’t shrink the experience 3. Make it finger friendly 4. Minimize user input

More about mobile experiences…

Damon Herren

by YouToo Social Media on Apr 17, 2012

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