April 11, 2014 | 1
PR CAMPAIGNS
CONSISTENCY IS KING
04.11.2014
April 11, 2014 | 2
@truedigitalcom
@chriscbaldwin
@ty_norris
April 11, 2014 |
CONSISTENCY
3
April 11, 2014 |
A social media presence that adheres to
brand standards while regularly providing
adequate value and infl...
April 11, 2014 |
A social media presence that adheres to
brand standards while regularly providing
adequate value and infl...
April 11, 2014 | 6
April 11, 2014 | 7
regular posts
highlight the brand
provide value
keep users engaged
April 11, 2014 |
CONSISTENCY
8
April 11, 2014 | 9
save time
streamline social
increase awareness
April 11, 2014 | 10
April 11, 2014 | 11
April 11, 2014 | 12
April 11, 2014 | 13
April 11, 2014 | 14
April 11, 2014 | 15
April 11, 2014 | 16
thanks!
April 11, 2014 | 17
thanks!
April 11, 2014 | 18
April 11, 2014 | 19
site.com/landingpage/?utm_source=social&utm_medium=twitter&utm_campaign=free_trial
site.com/landingpag...
April 11, 2014 | 20
April 11, 2014 | 21
brand messaging
visual style
April 11, 2014 | 22
April 11, 2014 | 23
April 11, 2014 | 24
April 11, 2014 | 25
April 11, 2014 | 26
user personas
segment audience
analyzing words and phrases
April 11, 2014 | 27
=AverageIf
April 11, 2014 | 28
=AverageIf(A1:A300,"*key phrase*",B1:B300)
April 11, 2014 | 29
=AverageIf(A1:A300,"*check out*",B1:B300)
Avg. reach 1240
Avg. reach of posts w. “check out” 1025
April 11, 2014 | 30
April 11, 2014 | 31
April 11, 2014 | 32
April 11, 2014 | 33
April 11, 2014 | 34
April 11, 2014 | 35
LINK
April 11, 2014 | 36
LINK
why
whowhere
when
April 11, 2014 | 37
RULES ARE
MADE TO BE
BROKEN
April 11, 2014 | 38
still awake?
April 11, 2014 | 39
truedigitalcom.com
888.456.0369
facebook.com/truedigitalcom
twitter.com/truedigitalcom
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Consistency Is King

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PR pros have a new challenge in social media: telling their organization’s story consistently through a variety of social media channels. With fleeting attention spans stretch across multiple platforms, this session will focus on defining a brand's social media identity to tell a social story while providing impactful value to a wide range of audiences.

Chris Baldwin, Principal, True Digital Communications
Tyler Norris, Digital Strategist, True Digital Communications

Published in: Social Media, Technology, Business
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Transcript of "Consistency Is King"

  1. 1. April 11, 2014 | 1 PR CAMPAIGNS CONSISTENCY IS KING 04.11.2014
  2. 2. April 11, 2014 | 2 @truedigitalcom @chriscbaldwin @ty_norris
  3. 3. April 11, 2014 | CONSISTENCY 3
  4. 4. April 11, 2014 | A social media presence that adheres to brand standards while regularly providing adequate value and influencing users to continue to engage. 4
  5. 5. April 11, 2014 | A social media presence that adheres to brand standards while regularly providing adequate value and influencing users to continue to engage. 5
  6. 6. April 11, 2014 | 6
  7. 7. April 11, 2014 | 7 regular posts highlight the brand provide value keep users engaged
  8. 8. April 11, 2014 | CONSISTENCY 8
  9. 9. April 11, 2014 | 9 save time streamline social increase awareness
  10. 10. April 11, 2014 | 10
  11. 11. April 11, 2014 | 11
  12. 12. April 11, 2014 | 12
  13. 13. April 11, 2014 | 13
  14. 14. April 11, 2014 | 14
  15. 15. April 11, 2014 | 15
  16. 16. April 11, 2014 | 16 thanks!
  17. 17. April 11, 2014 | 17 thanks!
  18. 18. April 11, 2014 | 18
  19. 19. April 11, 2014 | 19 site.com/landingpage/?utm_source=social&utm_medium=twitter&utm_campaign=free_trial site.com/landingpage/ ?utm_source=social &utm_medium=twitter &utm_campaign=free_trial
  20. 20. April 11, 2014 | 20
  21. 21. April 11, 2014 | 21 brand messaging visual style
  22. 22. April 11, 2014 | 22
  23. 23. April 11, 2014 | 23
  24. 24. April 11, 2014 | 24
  25. 25. April 11, 2014 | 25
  26. 26. April 11, 2014 | 26 user personas segment audience analyzing words and phrases
  27. 27. April 11, 2014 | 27 =AverageIf
  28. 28. April 11, 2014 | 28 =AverageIf(A1:A300,"*key phrase*",B1:B300)
  29. 29. April 11, 2014 | 29 =AverageIf(A1:A300,"*check out*",B1:B300) Avg. reach 1240 Avg. reach of posts w. “check out” 1025
  30. 30. April 11, 2014 | 30
  31. 31. April 11, 2014 | 31
  32. 32. April 11, 2014 | 32
  33. 33. April 11, 2014 | 33
  34. 34. April 11, 2014 | 34
  35. 35. April 11, 2014 | 35 LINK
  36. 36. April 11, 2014 | 36 LINK why whowhere when
  37. 37. April 11, 2014 | 37 RULES ARE MADE TO BE BROKEN
  38. 38. April 11, 2014 | 38 still awake?
  39. 39. April 11, 2014 | 39 truedigitalcom.com 888.456.0369 facebook.com/truedigitalcom twitter.com/truedigitalcom
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