Youth.SG Campus Spy Session 1: Simple Blog Copywriting
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Youth.SG Campus Spy Session 1: Simple Blog Copywriting

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By Youth.SG Campus Spy Blogger Mentor, Ding Neng

By Youth.SG Campus Spy Blogger Mentor, Ding Neng

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Youth.SG Campus Spy Session 1: Simple Blog Copywriting Youth.SG Campus Spy Session 1: Simple Blog Copywriting Presentation Transcript

  • Simple Blog Copywriting Ding Neng
  • Copywriting The art of delivering words that get people to take some form of action.
  • Copywriting Headline Content 80% 20%
  • 5 Formula To Write Magnetic Headlines
  • 1. Simple & Direct
    • Straight to the point
    • Not much wordplay or jokes
  • 1. Simple & Direct
    • Straight to the point
    • Not much wordplay or jokes
    “ Free buffet lunch for all NUS students” “ No school for 3 days due to Principal’s birthday”
  • 2. State BIG Benefit
    • Tranform major benefit into a headline
    • Put your selling point upfront
  • 2. State BIG Benefit
    • Tranform major benefit into a headline
    • Put your selling point upfront
    “ Enrol in RP and get a Free iPad 2 ” “ Stand a chance to win $100 as our campus spy!”
  • 3. Announcing Exciting News
    • Headlines that suggest ‘news’ instead of advertising
  • 3. Announcing Exciting News
    • Headlines that suggest ‘news’ instead of advertising
    “ Finally! A Recreation Room Opened For Couples Only!” “ New course to teach singles how to get hitched before 30”
  • 4. Pose Provocative Question
    • Ask a question that involves the reader
    • The reader must silently answer “yes” or “I’m not sure, but I want to know more”
  • 4. Pose Provocative Question
    • Ask a question that involves the reader
    • The reader must silently answer “yes” or “I’m not sure, but I want to know more”
    “ Want to get A* for your FYP? Read this.” “ Do you make these 6 mistakes on your first date?”
  • 5. How To...
    • Fulfill a need or want.
    • Highlight the benefit or result, not the process.
  • 5. How To...
    • Fulfill a need or want.
    • Highlight the benefit or result, not the process.
    “ How to club whole night and still ace your exam the next day” “ How to ...”
  • Magnetic Blog Content
  • 1. List Posts “ 5 Best Places For Sex In The University”
  • 1. List Posts “ 5 Best Places For Sex In The University” “ Top 3 ways to ...”
  • 1. List Posts “ 5 Best Places For Sex In The University” “ Top 3 ways to ...” “ The 8 habits of...”
  • 1. List Posts “ 5 Best Places For Sex In The University” “ Top 3 ways to ...” “ The 8 habits of...” “ The 6 mistakes people make when...”
  • 2. Case Studies Study the actions someone take, and the results they get from it.
  • 2. Case Studies Study the actions someone take, and the results they get from it. “ From a neighbourhood school to a top instituition” “ From ___ to ___”
  • 3. Controversial Posts Disagrees with popular trend “ Why going to university is the worse decision to make after your A levels” “ Studying Engineering will not make you an Engineer!”
  • 3. Controversial Posts Disagrees with popular trend
  • Back To You Write down 3 best headlines for your next 3 blog posts!
  • Thank You! Ding Neng Ding-Neng.com Twitter.com/dingneng