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Capturing your audience with a good headline
 

Capturing your audience with a good headline

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Youth.SG Campus Correspondent Session #1- By Lynette Lim

Youth.SG Campus Correspondent Session #1- By Lynette Lim

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    Capturing your audience with a good headline Capturing your audience with a good headline Presentation Transcript

    • CAPTURING YOUR AUDIENCE WITH A GOOD HEADLINE Lynette Lim
    • WHY IS IT IMPORTANT TO HAVE A GOOD HEADLINE? - It is the first thing your readers see- It determines if your reader will click on the link - It draws in the ‘out-of-curiosity’ eyeballs
    • WHAT MAKES A GOOD BLOG HEADLINE?
    • WHAT MAKES A GOOD HEADLINE? -Snappy (Rhyme, alliteration) - Provides answers I want- Makes me want to find out more about a topic - Makes me want to share it with my friends
    • TIPS FOR WRITING GOOD HEADLINES
    • WRITE YOUR HEADLINE FIRST! GOLDEN RULE:Always write your headline first before tackling the body text- Everyone that reads your text was first captured by your headline - Helps you to remain focused on the topic/question - Helps with the editing process - Keeps the blog post sharp
    • TIPS FOR A GOOD HEADLINE- Keep it short and snappy- Ask your reader a question that they wouldn’t normally ask but may be curious to know the answer- Answer a question that your reader may be asking- Teach your reader to do something
    • TIPS FOR A GOOD HEADLINE- Make your reader think about things from a different perspective- Write something unbelievable- Use numbers- Best and worst
    • THANK YOU!