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(Youthlab indo) Youth Marketing: The discourse of free spirit among Indonesian Youth
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(Youthlab indo) Youth Marketing: The discourse of free spirit among Indonesian Youth


The young Indonesian are on the transition of values, from communal and tradisionalist to modernist, they seek 'the free spirit' influencers as they are the model figure that nourish their hunger for …

The young Indonesian are on the transition of values, from communal and tradisionalist to modernist, they seek 'the free spirit' influencers as they are the model figure that nourish their hunger for self esteem.find more about it through this insights slide

Published in Education , Spiritual , Business
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  • 1. www.enterthelab.com The Discourse of ‘Free Spirit’Insight report byYouth Laboratory Indonesia Among Indonesian Youth Flickr: fitri63
  • 2. www.enterthelab.comPicture: Jakarta’s daily traffic Photo courtesy:http://beritaperistiwa.com/2012/07/12/tiap‐tahun‐penduduk‐jakarta‐ habiskan‐rp‐14‐triliun‐di‐jalan‐karena‐macet/ We feel that capitalism & modern civilization are Threatening our sense of collectivity
  • 3. Photo courtesy: http://ariq24.blogspot.com/2012/06/regenerasi‐kamera‐lubang‐jarum‐klj.htmlCommunity became a refugee for us from theUnsocial worldPicture: Teens praticing photography with cans as medium www.enterthelab.com
  • 4. We want to live like in the 70’s and the 80’s Where free spirit are acknowledge Picture:Naif Band cartoon www.enterthelab.com
  • 5. Picture: High school graduation ritual sign on each other uniformSchool don’t let us be who we really are www.enterthelab.com
  • 6. www.enterthelab.com Picture: Street punk Who am I , what is my true identity Photo courtesy:http://www.republika.co.id/berita/nasional/jabodetabek‐ nasional/12/06/04/m52oqq‐anak‐punk‐di‐jakarta‐pun‐bersuara
  • 7. Social group is a place where I couldExploremy free spiritPicture: ‘Bonek’ Surabaya football team loyal fans Photo courtesy:http://berretarea.blogspot.com/2011/04/ada‐berbagai‐versi‐ cerita‐dari‐kedua.html www.enterthelab.com
  • 8. Picture: College graduation My parents have too large authority Over mePhoto courtesy:http://anak‐pingit.blogspot.com/2011/11/ritual‐lazim‐kayaknya‐nggak‐penting.html www.enterthelab.com
  • 9. www.enterthelab.com The govenrment took policy from the Egoistic Adult Photo Courtesy:  http://pramudyaphoto.files.wordpress.com/2011/03/olahan1.jpg Point of View
  • 10. Picture:Gemala Hanafiah/Board Rider We seekfree spirit leader who march Againstthe mainstream Currentwww.enterthelab.com
  • 11. We seek places where we could feel free From any commitment Picture:Backpacker community BorneoPhoto Courtesy:http://www.backpackerborneo.com/2012/06/grup‐backpacer‐di‐kalimantan.html www.enterthelab.com
  • 12. www.enterthelab.comPicture courtesy: virginia poetry facebook We look for college far away from home
  • 13. www.enterthelab.com My fashion style is actually my opinion Picture courtesy:Evita Nuh (Fashion Blogger)
  • 14. Picture:http://peazmakerz.blogspot.com/2012/02/peazmakerz‐in‐palu.html Picture courtesy:Peazmakerz communityWe love movements that shows freedom www.enterthelab.com
  • 15. Picture courtesy:http://fingerplant.blogspot.com/2011/01/bandung‐little‐trip.html) We’re not little kids anymore but don’t Treat us like adults www.enterthelab.com
  • 16. We hate people attached to ambitiouspopularitywww.enterthelab.com Picture:political campaign
  • 17. Picture courtesy:http://art.links2click.com/2012/07/10/poll‐commission‐revises‐jakarta‐election‐voter‐list‐at‐11th‐hour/ Picture: mural art on general votingWe leave trace public about our true attitudewww.enterthelab.com
  • 18. Picture:Whiteshoes and the couples company band at Ruang Rupa www.enterthelab.com We seek jobs that appreciate our ideas
  • 19. www.enterthelab.comWe are looking for adults who dare to listen To UsPicture from:http://abimanyugalbe.wordpress.com/2011/03/26/sma/
  • 20. The free spirit are outhere playing rather than workingPicture of Sir Dandy IndieMusic Song Writer Picture taken from:http://agrasuseno.blogspot.com/2011/07/roxx‐sir‐www.enterthelab.com dandy‐java‐rockinland‐2011.html
  • 21. Picture taken from: http://rendybr‐beatbox.blogspot.com/p/beatbox‐group.html Picture of Sadam Beatboxer Indonesia The free spirit have passion over somethingwww.enterthelab.com
  • 22. Picture courtesy: http://www.greenpeace.org/seasia/id/press/picture‐desk/selebriti‐indonesia‐aming‐dan/ Picture of Riyani Djangkaru young Environmental activistThe free spirit really care about what’sHappening to the worldwww.enterthelab.com
  • 23. Youth seek brands that represent Their free spirit
  • 24. Insights Report By Youth Laboratory Indonesia Youthlab is the first factory and repository of  Indonesian youth insight, compromised of  multi‐talented youths of various background,  the research and consulting company helps  corporations and organizations create precious  connection with the fickle yet precious market  segment. Through etnographic research, online tracking,  creative focus group discussion, and other  means, we help you create a dialogue with the  youths of Indonesia in the most efficient  manner. We Here to Make that happen to you Find more about  Indonesian  Youth trends, data, & insights: www.enterthelab.com Contact us Tara.talita@gmail.com faisal_sii@yahoo.com