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Branding WithSocial Interaction<br />Branding for The Youth Market<br />Redefining Product Values Based On Social Interact...
This Presentation is Inspired by the creative <br />thoughts of Inong (Indonesian Professional Board Rider)<br />Slide pre...
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High valued Youth Brand<br />Local villages<br />Swell<br />Redefined<br />Product<br />Fisherman<br />Case study: Quicksi...
Understanding Youth Social Interaction<br />Is Essential for Brand Relevance<br />“Does your Brand tell a story of a pecul...
Trends among rural youth. Where ‘Gembel’ means Junk!<br />Case study:VespaGembel<br />The more ‘Gembel’ (Junkier) <br />it...
Jakarta’s government provide a bike lane for cyclist who are mostly youth. Surprisingly the tracks aren’t appealing for yo...
Cycling for a young man is about stopping by at a traditional merchant, caressing a bus, find a way around a traffic jam, ...
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High valued Youth Brand<br />Fashion<br />community<br />Identity<br />Branding<br />Social Media<br />Case study: Apple<b...
Zeke Khaseli Indie Music Artist<br />In the era of freetainment, Indonesian young people still buy original Indie Album.<b...
The Same Formula Does Work For This Brand<br />
14<br />Youthlab is the first factory and repository of Indonesian youth insight, compromised of multi-talented youths of ...
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(Youthlab Indo) Branding for the youth market

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Immersing oneself in youth marketing means understanding their social interaction. Youth social interaction is essential in developing a brand values that have flair!
*kata kunci: pemasaran, tren anak muda,riset anak muda, riset pemasaran, strategi pemasaran anak muda, jasa riset, jasa riset pemasaran, biro riset pemasaran, konsultan pemasaran, youth culture asia,youth culture report,youth data,youth indonesia,youth insights,youth marketing indonesia,youth marketing reports,youth research,youthlab, indonesian youth, data anak muda, penelitian tentang anak muda, hasil survei tentang anak muda, jasa penelitian, anak muda indonesia, perusahaan penelitian pemasaran

Published in: Business, Spiritual

Transcript of "(Youthlab Indo) Branding for the youth market"

  1. 1. Branding WithSocial Interaction<br />Branding for The Youth Market<br />Redefining Product Values Based On Social Interaction<br />Slide presentation by Youth Laboratory Indonesia<br />Photo: arifinwidarmanfacebook pic<br />
  2. 2. This Presentation is Inspired by the creative <br />thoughts of Inong (Indonesian Professional Board Rider)<br />Slide presentation by Youth Laboratory Indonesia<br />
  3. 3. Youth<br />Social Interaction<br />Why does it matters?<br />
  4. 4. Batik + Surfboard<br />Where Lies the Connection?<br />
  5. 5. High valued Youth Brand<br />Local villages<br />Swell<br />Redefined<br />Product<br />Fisherman<br />Case study: Quicksilver<br />Leisure<br />Coast<br />Beachboys<br />Traditional Indonesian<br />Batik as pattern for <br />Quicksilver’s shirt<br />Insight on Social Interaction<br />
  6. 6. Understanding Youth Social Interaction<br />Is Essential for Brand Relevance<br />“Does your Brand tell a story of a peculiar Youth Social Interaction?”<br />
  7. 7. Trends among rural youth. Where ‘Gembel’ means Junk!<br />Case study:VespaGembel<br />The more ‘Gembel’ (Junkier) <br />it looks the cooler it gets. <br />It’s definitely not about Vespa <br />frenzy, it’s about social interaction<br />
  8. 8. Jakarta’s government provide a bike lane for cyclist who are mostly youth. Surprisingly the tracks aren’t appealing for youth. The lack of understanding regarding social interaction is the main antecedent<br />Case study:Bike Lane<br />
  9. 9. Cycling for a young man is about stopping by at a traditional merchant, caressing a bus, find a way around a traffic jam, waving at the pedestrian, getting attention from the car drivers. They need a lane that provide the same intensity<br />
  10. 10. Lomo+Handset<br />Where Lies the Connection?<br />
  11. 11. High valued Youth Brand<br />Fashion<br />community<br />Identity<br />Branding<br />Social Media<br />Case study: Apple<br />Sharing<br />From smart phone to<br />Social currency. <br />Instagram photo <br />Application with a lomo<br />touch<br />Travelling<br />Insight on Social Interaction<br />
  12. 12. Zeke Khaseli Indie Music Artist<br />In the era of freetainment, Indonesian young people still buy original Indie Album.<br />They’re loyal fans because the “Indie” brand tells and create a social interaction for youths.<br />
  13. 13. The Same Formula Does Work For This Brand<br />
  14. 14. 14<br />Youthlab is the first factory and repository of Indonesian youth insight, compromised of multi-talented youths of various background, the research and consulting company helps corporations and organizations create precious connection with the fickle yet precious market segment.<br />Through etnographic research, online tracking, creative focus group discussion, and other means, we help you create a dialogue with the youths of Indonesia in the most efficient manner.<br />We Here to Make that happen to you<br />Request free download of this presentation:<br />http://enterthelab.com/index.php?m=insight&s=presentation<br />Find more about Indonesian <br />Youth trends, data, & insights:<br />www.enterthelab.com<br />Contact us for a presentation of this slide<br />Tara.talita@gmail.com<br />faisal_sii@yahoo.com<br />

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