(Youthlab Indo) All The Small Things: Youth Laboratory Indonesia Company Profile


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Youthlab is the first factory and repository of Indonesian youth insight, compromised of multi-talented youths of various background, the research and consulting company helps corporations and organizations create precious connection with the fickle yet precious market segment.
Through etnographic research, online tracking, creative focus group discussion, and other means, we help you create a dialogue with the youths of Indonesia in the most efficient manner.
We Here to Make that happen to you
*kata kunci: pemasaran, tren anak muda,riset anak muda, riset pemasaran, strategi pemasaran anak muda, jasa riset, jasa riset pemasaran, biro riset pemasaran, konsultan pemasaran, youth culture asia,youth culture report,youth data,youth indonesia,youth insights,youth marketing indonesia,youth marketing reports,youth research,youthlab, indonesian youth, data anak muda, penelitian tentang anak muda, hasil survei tentang anak muda, jasa penelitian, anak muda indonesia

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(Youthlab Indo) All The Small Things: Youth Laboratory Indonesia Company Profile

  1. 1. >All The Small Things< Youth Laboratory Indonesia Introductionwww.enterthelab.com
  2. 2. 2(>)We’reThe Small Research Firmwww.enterthelab.com
  3. 3. 2(<)Interested In The BIG Youth Marketwww.enterthelab.com
  4. 4. 3(>)Having Only The Small Team Founder & Co-Founders 4www.enterthelab.com
  5. 5. 4(><) Starting Small, With Big Ambitions: Big Client Big Project Big Officewww.enterthelab.com
  6. 6. 5(<) Utopic On Competing Against The BIG Guys!www.enterthelab.com
  7. 7. 6(<) Facing The Big Marketing Problem: Iconismwww.enterthelab.com
  8. 8. 7 (<) Realizing That The Big Awareness Project Is Weak Solomon Asch Psychological Research 25% Answer Correctly, 75 % Conform at least oncewww.enterthelab.com
  9. 9. 8(<)Then The Small Circle & Big Gap Became Important Youth Culture Youth Culture Psychology Informational Gap Youth Culture Marketing Anthropology Communication Marketing Industrieswww.enterthelab.com
  10. 10. 9(<)After it, We Take The Small Steps That Matterswww.enterthelab.com
  11. 11. Fifi Alvianto -www.hijabscarf.blogspot.com- “Youths don’t listen to brands coming from ‘the big world’, instead they listen to brands which came from friends with the same age ” 10(<)Find That Youth: Trust The Small Worldwww.enterthelab.com
  12. 12. Arianstone 24 years old Fixed Gear Evangelist,Bandung South Beach Queen “TV could corrupt your mind” 11(<) Have Smaller Respect to Mediawww.enterthelab.com
  13. 13. Q:In Your Opinion, what Handset is actually use by Daniel Mananta? N=533 Gender proportion=55 M/45 F Age=14-29 Education=55 SMU/34 S1 70% 63.00% In 2010 Daniel Mananta Name: Daniel Mananta Was set as icon for Nokia Nickname: VJ Daniel Latest handset. 60% The data shows that youth Age: 31 years old Star his career as MTV host Lack of trust to TV Icon Also known as Indonesian Idol 50% Increase due to their Host Scrutiny habit of seeking Also stars in the local tv series, Information through the net. Icon of a Honda Vario 40% Peer group become the main & IM3 source of valid information for 30% The young people 20% 10.50% 10% 3.80% 3.60% 6% 4% 4.60% 3.30% 1.30% 0% Blackberry Nexian Huawei Nokia Iphone Sony Samsung Motorola LG Ericsson 12(<) Help People Avoid The Big Youth Marketing Mistakeswww.enterthelab.com
  14. 14. 13 (>) Listen To The Big Influences Architecture student in Bandung Create a blog www.fiminin.blo gspot.com Becomes model for local brand Picture taken from Cycle Chic blog Ashfi Qamara (Fashion Blogger) Trendsetters for moslem fashionwww.enterthelab.com
  15. 15. Q: Most Preferred Drink? Other Milk 2% Juice 2% Soda 5% 7% Water 21% Tea 63% 14 (>) Find The Small Indigenous Tasteswww.enterthelab.com
  16. 16. 15 (>) Saw The Small Fight Against Capitalism “4 things that make community so important: 1. Benefit 2. Identity 3. Similarity 4. Future” -Arifin Windarman- Fashion Outlet Owner UNKL347www.enterthelab.com
  17. 17. 16(<)Break The Big Gap:“It’s not always about selling”www.enterthelab.com
  18. 18. 17 (>) Having The Many Small Achievements #Help students on their research Task on Youth Marketing (Example:Do Beyond Age By Sara Dwita/IKJ)www.enterthelab.com
  19. 19. 18 (>)We Spend Smaller Time Our Small Secret at The Officewww.enterthelab.com
  20. 20. 19(<) Kill The Big Ambitions!: Big Client Big Project Big Office Big Popularity ---------------------------- Appreciate The Small Client Small Project Small Office Big Relationship That Create Big Changes!www.enterthelab.com
  21. 21. 20 (><) In Order to Be The Next Big Thing We Got To Think About All The Small Thingwww.enterthelab.com
  22. 22. Take The Next Small Steps….
  23. 23. Contact us www.enterthelab.com
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