(Youthlab Indo) All The Small Things: Youth Laboratory Indonesia Company Profile
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(Youthlab Indo) All The Small Things: Youth Laboratory Indonesia Company Profile

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Youthlab is the first factory and repository of Indonesian youth insight, compromised of multi-talented youths of various background, the research and consulting company helps corporations and ...

Youthlab is the first factory and repository of Indonesian youth insight, compromised of multi-talented youths of various background, the research and consulting company helps corporations and organizations create precious connection with the fickle yet precious market segment.
Through etnographic research, online tracking, creative focus group discussion, and other means, we help you create a dialogue with the youths of Indonesia in the most efficient manner.
We Here to Make that happen to you
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http://www.enterthelab.com 955
http://enterthelab.com 347
http://www.andhiniedewi.com 84
http://popsurvey.blogspot.com 76
http://indonesianyouthniverse.posterous.com 22
http://localhost 14
http://ketemufaisal.blogspot.com 13
http://www.ketemufaisal.blogspot.com 2
http://131.253.14.98 1
http://popsurvey.blogspot.com.au 1
http://popsurvey.blogspot.hk 1
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    (Youthlab Indo) All The Small Things: Youth Laboratory Indonesia Company Profile (Youthlab Indo) All The Small Things: Youth Laboratory Indonesia Company Profile Presentation Transcript

    • >All The Small Things< Youth Laboratory Indonesia Introductionwww.enterthelab.com
    • 2(>)We’reThe Small Research Firmwww.enterthelab.com
    • 2(<)Interested In The BIG Youth Marketwww.enterthelab.com
    • 3(>)Having Only The Small Team Founder & Co-Founders 4www.enterthelab.com
    • 4(><) Starting Small, With Big Ambitions: Big Client Big Project Big Officewww.enterthelab.com
    • 5(<) Utopic On Competing Against The BIG Guys!www.enterthelab.com
    • 6(<) Facing The Big Marketing Problem: Iconismwww.enterthelab.com
    • 7 (<) Realizing That The Big Awareness Project Is Weak Solomon Asch Psychological Research 25% Answer Correctly, 75 % Conform at least oncewww.enterthelab.com
    • 8(<)Then The Small Circle & Big Gap Became Important Youth Culture Youth Culture Psychology Informational Gap Youth Culture Marketing Anthropology Communication Marketing Industrieswww.enterthelab.com
    • 9(<)After it, We Take The Small Steps That Matterswww.enterthelab.com
    • Fifi Alvianto -www.hijabscarf.blogspot.com- “Youths don’t listen to brands coming from ‘the big world’, instead they listen to brands which came from friends with the same age ” 10(<)Find That Youth: Trust The Small Worldwww.enterthelab.com
    • Arianstone 24 years old Fixed Gear Evangelist,Bandung South Beach Queen “TV could corrupt your mind” 11(<) Have Smaller Respect to Mediawww.enterthelab.com
    • Q:In Your Opinion, what Handset is actually use by Daniel Mananta? N=533 Gender proportion=55 M/45 F Age=14-29 Education=55 SMU/34 S1 70% 63.00% In 2010 Daniel Mananta Name: Daniel Mananta Was set as icon for Nokia Nickname: VJ Daniel Latest handset. 60% The data shows that youth Age: 31 years old Star his career as MTV host Lack of trust to TV Icon Also known as Indonesian Idol 50% Increase due to their Host Scrutiny habit of seeking Also stars in the local tv series, Information through the net. Icon of a Honda Vario 40% Peer group become the main & IM3 source of valid information for 30% The young people 20% 10.50% 10% 3.80% 3.60% 6% 4% 4.60% 3.30% 1.30% 0% Blackberry Nexian Huawei Nokia Iphone Sony Samsung Motorola LG Ericsson 12(<) Help People Avoid The Big Youth Marketing Mistakeswww.enterthelab.com
    • 13 (>) Listen To The Big Influences Architecture student in Bandung Create a blog www.fiminin.blo gspot.com Becomes model for local brand Picture taken from Cycle Chic blog Ashfi Qamara (Fashion Blogger) Trendsetters for moslem fashionwww.enterthelab.com
    • Q: Most Preferred Drink? Other Milk 2% Juice 2% Soda 5% 7% Water 21% Tea 63% 14 (>) Find The Small Indigenous Tasteswww.enterthelab.com
    • 15 (>) Saw The Small Fight Against Capitalism “4 things that make community so important: 1. Benefit 2. Identity 3. Similarity 4. Future” -Arifin Windarman- Fashion Outlet Owner UNKL347www.enterthelab.com
    • 16(<)Break The Big Gap:“It’s not always about selling”www.enterthelab.com
    • 17 (>) Having The Many Small Achievements #Help students on their research Task on Youth Marketing (Example:Do Beyond Age By Sara Dwita/IKJ)www.enterthelab.com
    • 18 (>)We Spend Smaller Time Our Small Secret at The Officewww.enterthelab.com
    • 19(<) Kill The Big Ambitions!: Big Client Big Project Big Office Big Popularity ---------------------------- Appreciate The Small Client Small Project Small Office Big Relationship That Create Big Changes!www.enterthelab.com
    • 20 (><) In Order to Be The Next Big Thing We Got To Think About All The Small Thingwww.enterthelab.com
    • Take The Next Small Steps….
    • Contact us www.enterthelab.com