Youth Fashion Bloggers Youth marketing data & insight By Youth Laboratory Indonesia www.enterthelab.com Photos Source: http://poop-art.deviantart.com/ by Diana Rikasari
What is Fashion Bloggers? Fashion bloggers are bloggers who talk about fashion and fashion only. They mostly talk about fashion news, newest ads, product launching, items reviews, runway show, models gossip and street fashion trends
Why Fashion Blogs? The reason why fashion blogs are popular because they are more approachable than fashion brands ads. Independent fashion bloggers give honest reviews about fashion items. Whether they’re trendy or simply rubbish, they tell it like it is. Fashion bloggers don’t answer to anyone. They are free to shout their opinion and readers can get an individual unique point of view.
Indonesian Fashion Bloggers With a population of 238 million people, Indonesia has the potential to be one of the countries in the world that has the largest number of bloggers. What's interesting is that according to Indonesia Matters, the only site that provide blog ranking, the chart toppers are fashion bloggers who are mostly young ladies. The phenomenon of fashion and lifestyle blogger also supported by magazines that keep putting young bloggers and online shops in their articles and in return, it creates buzz among the people. Source: http://multibrand.blogspot.com/
Top 5List of the Most Favorite Indonesian Fashion Bloggers:
What Youth Say About Fashion Blogs? “I like to browse in a fashion blogs for a reference before I buy some fashion items” Lilin, 23 - young proffesional “Fashion blogs are very useful to get the inspiration on what to wear before I go to parties, or hang out” Cinta, 22 - college student
What Youth Say About Fashion Blogs? "Blog itu influence gueuntuktahuapareaksipasarterhadap runway collection. kaloselera, itukembalikemasing-masingorang. yang bikinguesukapasti layout dangimanakonsistensi blogger inisoalapa yang merekatulis, punya style apaenggakmereka" Rical, 19 - Fashion Student "Blog itungasihguebanyakpengetahuandanjadilebih update. sptmisalnya fun facts tentang fashion week, dll" Ajeng, 19 - Fashion Student. "Merekainspiratif, karyanyabagusdanmemang original. karya yang merekamasukkanmemangkaryamerekasendiridan blog merekamenggambarkandirimerekaapaadanya“ Rajasa, 21 - Fashion Enthusiast
See more data & insight on the Indonesian Youth Market: www.enterthelab.com Call us for a full presentation of this report to your organization Slide presentation by: Tara Talita Ayu Deandra