What is the most important consideration for youth voting behavior? Is it about the ads or the billboard size. It's actually neither, find out how to engage with youth through relevance and contextual marketing.
Transcript of "(youthlab indo) Youth awareness & trust "
Youth Awareness & Trust toPolitical Parties<br />www.enterthelab.com<br />ABOUT THIS DOCUMENT<br />This document was made by PT. Youth Laboratory Indonesia covering data on<br />youth under the age of 30 (14-29 years old). Every youth lab research insight & report s are under copyright of PT. Youth Laboratory Indonesia. If you use the wording for commercial<br />purposes in research, publications, events or analysis you are liable for<br />copyright infringement .<br />1<br />
@Youth Psychographics<br />700 Friends on Facebook<br />50 Followers on Twitter<br />Status Update on Facebooktwice a day<br />200 Numbers in Cellphone<br />10 Close Friends<br />Youthlab online survey N=118<br />9<br />
Yesthi21 F, Jakarta<br />She adores AmienRaissince she was in elementary school because of his boldness and concern about Indonesia’s problems<br />Chose Golkar on last General Election due to its figure (JK)<br /> The most fittest party for youth is Gerindra. For her, Gerindrahas made a success of building image as youth party<br />Father has great impact to influence her for choosing party or having preference about politician<br />Every party must work on youth not just by awareness, but also building trust in their campaign <br />
Haryo, 23 M Depok<br />SiswonoYudohusodois his favorite politician because of his leadership, good track record, boldness, initiatives, and integrity<br />Chose Golkar Party on last General Election due to its figure (JK)<br />In his viewpoint, no party that can fit to youth<br />Father has greatest impact to influence him for choosing party or having preference about politician<br />Forhim, Building TRUST is very important things to be done by Political party because youth becoming more critical and care about Indonesia’s future. So Awareness aloneis not sufficient nowadays<br />
Context Not Content Campaign<br />Personal Problems<br />Self esteem, frustation, academic opportunities<br />finding a job, feeling lonely….<br />Social Problems<br />Girl/Boyfriends, being accepted, social leverage ‘gaul’<br />Part of community, Dealing with parents….<br />Global Problems<br />World Peace, Green issues, anti-corruption….<br />