(youthlab indo) The second wave market: Insights on Indonesian rural youth marketing trends


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*kata kunci: pemasaran, tren anak muda,riset anak muda, riset pemasaran, strategi pemasaran anak muda, jasa riset, jasa riset pemasaran, biro riset pemasaran, konsultan pemasaran, youth culture asia,youth culture report,youth data,youth indonesia,youth insights,youth marketing indonesia,youth marketing reports,youth research,youthlab, indonesian youth, data anak muda, penelitian tentang anak muda, hasil survei tentang anak muda, jasa penelitian, anak muda indonesia, perusahaan penelitian pemasaran

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(youthlab indo) The second wave market: Insights on Indonesian rural youth marketing trends

  1. 1. http://www.flickr.com/photos/kijah69/3878298771/<br />The Second Wave Market<br />Insights on the Indonesian rural youth<br />A Youth Laboratory Indonesia presentation<br />
  2. 2. 68 percent of youths lives in rural area<br />http://www.flickr.com/photos/bambang_bakti/4280519510/sizes/z/in/photostream/<br />>60% of Indonesian Youth lives<br />In Rural Area<br />
  3. 3. Drop out of school (helping parents at work)<br />Early marriage<br />Early marriage and parents economic struggle<br />force them to leave school <br />http://www.flickr.com/photos/budgetcouple/3378339177/sizes/z/in/photostream/<br />
  4. 4. But, the dream of having a normal social life is still there….<br />
  5. 5. http://www.flickr.com/photos/22169453@N04/5128339503/sizes/z/in/photostream/<br />Like any other young people, they still want to see and be seen. But sometimes it manifest in a ”deviant” ways<br />
  6. 6. http://www.flickr.com/photos/29437056@N07/2752420045/sizes/m/in/photostream/<br />To survive is to be collective. There’s no room for Individualism<br />
  7. 7. http://www.flickr.com/photos/48088372@N00/1506800259/sizes/m/in/photostream/<br />‘Social Currency’ to an Indonesian rural youth <br />means that “I’m part of the crowd”<br />
  8. 8. http://www.flickr.com/photos/bambang_bakti/4509586117/sizes/z/in/photostream/<br />That’s why cigarette market is thicker in rural area<br />
  9. 9. Their perception is shaped by what is seen on <br />television<br />http://www.flickr.com/photos/hijau/1834665241/sizes/z/in/photostream/<br />
  10. 10. http://www.flickr.com/photos/megah_asia13/3928559814/sizes/z/in/photostream/<br />Reality show, TV Quiz, and infotainment<br />have a central role in craftingtheir<br />dream & reality<br />
  11. 11. Entrepreneurship is not earned, but mostly enheritedfrom parents<br />
  12. 12. http://www.flickr.com/photos/21279244@N03/3325204829/sizes/z/in/photostream/<br />Being a labor means life stability<br />
  13. 13. 62% of Indonesian<br />youth lives under <br />1$ a day<br />http://www.flickr.com/photos/iksamenajang/3959465260/sizes/z/in/photostream/<br />
  14. 14. Photo source: flickr made suryakemara<br />Price list is crucial to stay connected & Joggle<br />from one card to another<br />
  15. 15. Trying too hard to stay with<br />the urban current, they’re stigmatized as <br />‘Alay’= ‘AnakLayangan’= ‘Kite boys’<br />Or implicitly<br />‘Lame’<br />Source: benny & mice<br />
  16. 16. The so called ‘Alay’ have their own<br />Language system using numbers and symbols in text messaging.<br />
  17. 17. They want to stand out but not too different from the rest<br />http://www.flickr.com/photos/movetwo/5628023872/sizes/z/in/photostream/<br />
  18. 18. http://www.flickr.com/photos/38851823@N02/5484454199/sizes/z/in/photostream/<br />Second wave of market trends adopters<br />
  19. 19. Also on to ‘second hand’ Blackberry<br />
  20. 20. Or the look alike<br />http://simplyindonesia.blogspot.com/2010/09/blueberry-phone-and-agnes-monica.html<br />
  21. 21. The second wave of social media adopters<br />From casual viewer to performer<br />
  22. 22. Prefer Traditional Market<br />& Traditional way of <br />Trading <br />http://siswa.univpancasila.ac.id/youth/2010/11/05/belanja-sepatu-murah-di-taman-puring/<br />
  23. 23. http://marga.wordpress.com/2008/06/13/bingung-beli-motor-skubek-bebek-atau-motor-laki/<br />Most of the time act as impulsive buyer<br />to cope with social norm pressure<br />
  24. 24. There’s not such thing as ‘Brand’ through their eyes<br />http://www.flickr.com/photos/budgetcouple/3434481148/sizes/z/in/photostream/<br />
  25. 25. Only ‘Crowd’ as reference<br />http://www.flickr.com/photos/24059745@N05/4751539456/sizes/z/in/photostream/<br />
  26. 26. It’sCUSTOMERS VS CUSTOMERS<br />
  27. 27. Get more data & insights on<br />The Indonesian Youth Market <br />www.enterthelab.com<br />For a Free Download request of this presentation:http://enterthelab.com/index.php?m=insight&s=presentation<br />