Guidelines for Youth               Indonesian Youthpedia                            | Marketing 2012-2013              Qua...
More than 60 Million Youth in Indonesia| Insights undiscovered     Youthlab is the first factory and repository of youth i...
Doctoral Candidate of Psychology,                      Experienced project manager for             research project and co...
3                                        Bubu.com                                        Intel                            ...
How It’s Done | MethodologyWe realized that to fully understand youthculture and behavior we could not expect tofind it th...
Etnographic Notes Sources & Trendsetters Interviewed By Youth Laboratory IndonesiaFor Indonesian Youthpedia 2012 Report   ...
Etnographic Notes &Trendsetter Interviewed By Youth Laboratory Indonesia   For Indonesian Youthpedia 2012 Report          ...
Youth Demographic Projection63000000                         62926000 62916400                      62875200           627...
The Influence Pyramid            18-24     14-17          25-35    10-13           35-45                                 Y...
“Adolescence is a stage at which they areneither a child nor an adult, life is definitelygetting more complex as they atte...
Q: What Handset Do You Use At The    Moment?       40.00                                 36.59       35.00       30.00    ...
Q: What Social Media Do You Prefer    The Most?                            69.13       70.00       60.00       50.00      ...
Q: What Media Do You Trust The Most?                  34.92                              33.16     35.00     30.00     25....
Q: Are You A Member Of An Online   Forum?                                                                       17.15     ...
Fashion bloggers & authenticityIt’s not always about brands, but product advocated with honesty                           ...
“Youths don’t listen to brandscoming from the big world, insteadthey listen to brands which camefrom friends with the same...
Page 35Top 5 most influential fashion bloggers among youthwww.dianarikasari.blogspot.com             www.glistersandbliste...
Research Report By Youth Laboratory Indonesia          Youthlab is the first factory and repository of          Indonesian...
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(Youthlab Indo) Preview indonesian youthpedia 2012: Tren anak muda tahun 2012

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A preview of the 2012 Indonesian youth trends report. Coming soon on December 2011
*kata kunci: pemasaran, tren anak muda,riset anak muda, riset pemasaran, strategi pemasaran anak muda, jasa riset, jasa riset pemasaran, biro riset pemasaran, konsultan pemasaran, youth culture asia,youth culture report,youth data,youth indonesia,youth insights,youth marketing indonesia,youth marketing reports,youth research,youthlab, indonesian youth, data anak muda, penelitian tentang anak muda, hasil survei tentang anak muda, jasa penelitian, anak muda indonesia, perusahaan penelitian pemasaran

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(Youthlab Indo) Preview indonesian youthpedia 2012: Tren anak muda tahun 2012

  1. 1. Guidelines for Youth Indonesian Youthpedia | Marketing 2012-2013 Quantitative-Qualitative-Meta analytical ReportCommunity | Trends | Aspiration | Preference | Influence | Creation | Tribes | Indie | Street Cultu
  2. 2. More than 60 Million Youth in Indonesia| Insights undiscovered Youthlab is the first factory and repository of youth insight, compromised of multi-talented youths of various background, the research and consulting company helps corporations and organizations create precious connection with the fickle yet precious market segment. Through etnographic research, online tracking, creative focus group discussion, and other means, we help you create a dialogue with the youths of Indonesia in the most efficient manner. 2
  3. 3. Doctoral Candidate of Psychology, Experienced project manager for research project and consultancy, Finalist for Garuda’s Business Plan Competition, International Speaker, Indie Culture Gatekeeper, Cum Laude Bachelor, Youth Political Activist, Cartoonist, Graphic Designer, Blogger, Twitter Enthusiast, Converse Fans, Fixie Rider, Online entrepreneur, Instagram loverA bunch of nice young people skilled with research experiences & passionate on youth culture| Who we are 3
  4. 4. 3 Bubu.com Intel Blitz Megaplex AIESEC Goal.com University of Parmadina Plan Politika Merck Telkomsel KNPI Imajinasi FoundationYouthlab Clients, Subscribers & Provoke Magazine Community Partners|It took only 2 years for Youthlab to be TIRI the benchmark of Indonesian Youth South Beach Queen Culture research Locally and Globally UNKL347 Recapital Animax World Assembly of Youth Epic Magazine Street Dirt Senayan 4
  5. 5. How It’s Done | MethodologyWe realized that to fully understand youthculture and behavior we could not expect tofind it through a few focus group discussion.Basic survey may also be a pitfall in researchif we don’t empathize and use a reversepsychology on youth. That’s why we don’t depend or focus on a singularmethodology, instead we use across transactional data and longitudinalInvestigation notes as source of insights. Page 4
  6. 6. Etnographic Notes Sources & Trendsetters Interviewed By Youth Laboratory IndonesiaFor Indonesian Youthpedia 2012 Report Name Activity Location Name Activity Location Common Room New Art Bandung Community Fifi Alvianto Fashion Jakarta blogger:www.h West Coast Fixed Gear Bandung ijabscarf.blogsp Community ot.com Lomonesia Lomography Jakarta Unkl 347 Fashion outlet Bandung Community Toto Sugito President of Indonesia Bandung Youth Social Bandung Bike to work Creative Forum Community AIESEC Youth Indonesia Efek Rumah Indie Band Jakarta Leadership Kaca Organization Zeke Khaseli Indie Song Jakarta BEM Student body Depok Writer Universitas representative Indonesia Jangan Marah Indie label Jakarta Records Imajinasi Social Bogor Movement Indonesia Youth Jakarta Youth Movement MP Fixed Fixed Gear Bandung Conference Community Rumah Buku Literature Bandung Fart Fixed Gear Jakarta Community Community Pee Wee Indie Band Jakarta Diana Rika Sari Fashion Jakarta Gaskins blogger: www.dianarika Provoke Youth Jakarta sari.blogspot.co Magazine m
  7. 7. Etnographic Notes &Trendsetter Interviewed By Youth Laboratory Indonesia For Indonesian Youthpedia 2012 Report Name Activity Location United Footbal Fans Jakarta Indonesia Community Else Press Design Bandung Community Muda Ga Anti-Corruption Jakarta Korup Movement Bima Said President of Indonesia goal.com Indonesia AIMI Young Moms Indonesia Community for Breastfeeding More than 1400 minutes of street interview video analyzed from Jakarta- Bekasi-Depok-Bogor-Bandung 554 respondent answered youthlab online Survey through snowballingFinding Youth Basic Process Regional Insights from 20 countryThrough the Epicentrum of Trends including: China-India-Japan-Malaysia- Hongkong-Australia
  8. 8. Youth Demographic Projection63000000 62926000 62916400 62875200 6277580062800000 6269290062600000 Globalist 62471100 Netizen62400000 Gen Y 62240200 Millenials62200000 WE Digital Youth6200000061800000 2009 2010 2011 2012 2013 2014 2015
  9. 9. The Influence Pyramid 18-24 14-17 25-35 10-13 35-45 Youthlab data via The Box www.enterthelab.com
  10. 10. “Adolescence is a stage at which they areneither a child nor an adult, life is definitelygetting more complex as they attempt to findour own identity, struggle with socialinteractions, and grapple with moral issues.Their task are to discover who they are asindividuals separate from their family of originand as members of a wider society.It is no surprise that their most significantrelationships are with peer groups.” Erik Erikson, Developmental Psychology Theorist
  11. 11. Q: What Handset Do You Use At The Moment? 40.00 36.59 35.00 30.00 26.30 25.24 24.01 25.00 20.00 13.28 15.00 8.36 8.88 10.00 5.00 0.00 Research was conducted by Youthlab Indo and AIESEC among 1137 respondents within age 17-26 years old in Jakarta, Surabaya, Padang, Malang, and Semarang.Copyright of Youth Laboratory Indonesia
  12. 12. Q: What Social Media Do You Prefer The Most? 69.13 70.00 60.00 50.00 43.62 40.00 30.00 25.68 22.69 20.00 14.78 10.99 7.56 5.10 10.00 0.26 0.00 Research was conducted by Youthlab Indo and AIESEC among 1137 respondents within age 17-26 years old in Jakarta, Surabaya, Padang, Malang, and Semarang.Copyright of Youth Laboratory Indonesia
  13. 13. Q: What Media Do You Trust The Most? 34.92 33.16 35.00 30.00 25.00 20.05 20.00 15.13 16.18 15.00 10.00 7.74 6.60 5.00 0.00 Research was conducted by Youthlab Indo and AIESEC among 1137 respondents within age 17-26 years old in Jakarta, Surabaya, Padang, Malang, and Semarang.Copyright of Youth Laboratory Indonesia
  14. 14. Q: Are You A Member Of An Online Forum? 17.15 Yes 34.65 No Research was conducted by Youthlab Indo and AIESEC among 1137 respondents within age 17-26 years old in Jakarta, Surabaya, Padang, Malang, and Semarang.Copyright of Youth Laboratory Indonesia
  15. 15. Fashion bloggers & authenticityIt’s not always about brands, but product advocated with honesty The reason why fashion blogs are popular because they are more approachable than fashion brands ads. Independent fashion bloggers give honest reviews about fashion items. Whether they’re trendy or simply rubbish, they tell it like it is. Fashion bloggers don’t answer to anyone. They are free to shout their opinion and readers can get an individual unique point of view. Page 14
  16. 16. “Youths don’t listen to brandscoming from the big world, insteadthey listen to brands which camefrom friends with the same age ” Fifi Alvianto -www.Hijab Scarf.blogspot.com- Page 18
  17. 17. Page 35Top 5 most influential fashion bloggers among youthwww.dianarikasari.blogspot.com www.glistersandblisters.comDescription: a blog by Diana Rikasari Description: a blog created by MichelleStrength: updated, varied with good Koesnadiphoto quality, awarded with many blog Strength: upper girl style, with someawards branded itemsNiche market: Female age 15 – 25 yo Niche market: Female age 15 – 25 yo, SES A, A+www.fashion-maverick.blogspot.com www.jellyjellybeans.blogspot.comDescription: a blog by Heidy Kalalo Description: a blog created by a talentedStrength: lots of references; Heidy is a 11-year old girl, Evita Nuh. This blogfashion stylist of BloopEndorse, and a created when she was still 9-year old.fashion reporter of Spice Magazine Strength: a very good sense of fashion forNiche market: Female age 15 – 25 yo specific/segmented reader (young girlwww.hijabscarf.blogspot.com age)Description: a blog created by Fifi Niche market: Female age 9 – 12 yo www.afternoonteaandlivingroom.blogAlvianto & Hanna Faridl. spot.comStrength: specifically discussed the Description: created by Bethanny Putritrends and styles about hijab (jilbab) Strength: good and honest reviews onNiche market: young female who’s fashion, also lots of stories about her lifewearing hijab as their daily outfit. Niche market: Female age 15 – 25 yo
  18. 18. Research Report By Youth Laboratory Indonesia Youthlab is the first factory and repository of Indonesian youth insight, compromised of multi-talented youths of various background, the research and consulting company helps corporations and organizations create precious connection with the fickle yet precious market segment. Through etnographic research, online tracking, creative focus group discussion, and other means, we help you create a dialogue with the youths of Indonesia in the most efficient manner. We Here to Make that happen to you Request free download of this presentation: http://enterthelab.com/index.php?m=insight&s=presentation Find more about Indonesian Youth trends, data, & insights: www.enterthelab.com Contact us for a presentation of this slide Tara.talita@gmail.com faisal_sii@yahoo.com

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