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(youthlab indo) Minority majority conformity for Indonesian youth
 

(youthlab indo) Minority majority conformity for Indonesian youth

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Youth marketing principles by youth laboratory indonesia

Youth marketing principles by youth laboratory indonesia

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    (youthlab indo) Minority majority conformity for Indonesian youth (youthlab indo) Minority majority conformity for Indonesian youth Presentation Transcript

    • Minority/Majority Conformity part 1
      Youth Marketing Principles
      picture courtesy of http://thisisandhien.blogspot.com/
    • A type of social influence in which individuals change their attitudes
      or behavior in order to adhere to existing social norms
      -Conformity definition-
      We Conform Because:
      Being influenced by those we love
      Group Cohesiveness
      (All of the factors that bind group members together into a coherent social entity)
      Photo courtesy of www.lomonesia.multiply.com
      -PSYCHOLOGY-
    • We used to conform
      to someone we loved,
      listen to the MAJORITY…..
      …..but things have change
      The little black box
      Now sit quitely in the
      Corner of the room
      -YOUTH-
      picture courtesy of http://thisisandhien.blogspot.com/
    • Community & Social media made us closer to each other,
      We’re more cohesive
      Now, we conform to the MINORITY
      -YOUTH-
      picture courtesy of http://thisisandhien.blogspot.com/
    • History told us that the MINORITY initiated
      ‘la revolution’
      while the RULERS get ‘la guillotine’
    • Don’t you see that the market revolution
      is just around the corner
      more than 70 million youth in Indonesia
    • “A Market is Creatable”
      Cholil
      Lead Vocal & Songwriter of
      EfekRumahKaca
      Picture from ArisAzhariGunawan (facebook)
    • Lomo Camera Fanbased
      Is growing each day
      from the peer group
      Cohesiveness
      See: www.lomonesia.multiply.com
    • Youth buy something that make them feel cohesive to
      a social group.
      MAJORITY is absurd while MINORITY is meaningful
      See: www.icema.co.id
    • MINORITY conformity:
      Drives youth to talk about “serious” issues
      See: www.mudagakorup.blogspot.com
      picture courtesy of http://thisisandhien.blogspot.com/
    • “Understand the MINORITY psyche,
      revolutionize the market”
      Muhammad Faisal
      Executive Director
      Youth Laboratory Indonesia
      picture courtesy of http://thisisandhien.blogspot.com/
    • Slide Presentation By Youth Laboratory Indonesia
      Contributor:
      Muhammad Faisal
      AnggunIntan
      Tara Talita
      AndhiniDewi
      Find out more Youth Insights on
      www.enterthelab.com