ABOUT THIS DOCUMENT<br />This document was made by PT. Youth Laboratory Indonesia covering data on<br />youth under the ag...
Rana:“BlackBerry Users are Lame’”<br />Trending topics on twitter, 1st week January 2010<br />
Emotional Media<br />Social Media is about emotional media > informational media<br />Find the  anger and empathy spot.<br...
Youths Influencer<br />2. Mobile Phone<br />
“ Can’t live without my 2 mobilephone, both are active! In one day I could reply and receive over 80 SMS also a dozen phon...
Average Indonesian Youth:Have 2 CellPhone<br />BlackBerry Complex<br />Usually use the CDMA to chat with their friends:Che...
“I Can’t live without BlackBerry.I Tweets while driving, eating, in classroom, sharing stories with friends. I must tweets...
“Not having a Blackberry is  suicidal, all the class materials and informations are shared via BlackBerry Messenger.  It’s...
“Blackberry upgrade youths self esteem <br />& confidence: makes them look rich and gaul”<br />“Well 1 Blackberry is not e...
Youths Influencer<br />3. Social Environment<br />
Big Life Decision<br />Social Relation Decision<br />Product Purchase<br />
Youths Influencer<br />4. Grassroot Icons<br />
          Berry<br />Rap-Star<br />Ipang<br />Rock-Star<br />Ello<br />Pop-Star<br />Lala<br />Pop-Star<br />
Actual Process<br />Mediating Influencer<br />Mediating Influencer<br />
The Grassroot Icon<br />Anita Moran’s Gogirl Magazine initiate  major influence on how female youths see their fashion ide...
The Grassroot Icon<br />Writer of best selling teen novel “KambingJantan” (Male Goat)<br />Raditya’s blog hit the top 20 m...
The Grassroot Icon<br />Active on twitter, swear to getnakedin the local minimarket just to have 2000 followers on twitter...
New Formula<br />Co-creation<br />Co-creation<br />
(youthlab indo) 4 Main Points on Indonesian Youths Influencer
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(youthlab indo) 4 Main Points on Indonesian Youths Influencer

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This presentation was delivered by Muhammad Faisal during the mobile youth unconference, March 2010, Kuala Lumpur. Alongside Graham Brown (Mobile Youth) and Ian Stewart (Friendster)
*kata kunci: pemasaran, tren anak muda,riset anak muda, riset pemasaran, strategi pemasaran anak muda, jasa riset, jasa riset pemasaran, biro riset pemasaran, konsultan pemasaran, youth culture asia,youth culture report,youth data,youth indonesia,youth insights,youth marketing indonesia,youth marketing reports,youth research,youthlab, indonesian youth, data anak muda, penelitian tentang anak muda, hasil survei tentang anak muda, jasa penelitian, anak muda indonesia, studi anak muda

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(youthlab indo) 4 Main Points on Indonesian Youths Influencer

  1. 1. ABOUT THIS DOCUMENT<br />This document was made by PT. Youth Laboratory Indonesia covering data on<br />youth under the age of 30 (14-30 years old). Every youth lab research insight & report s are under copyright of PT. Youth Laboratory Indonesia. If you use the wording for commercial<br />purposes in research, publications, events or analysis you are liable for<br />copyright infringement .<br />Youths Influencer<br />1. Social Media<br />
  2. 2. Rana:“BlackBerry Users are Lame’”<br />Trending topics on twitter, 1st week January 2010<br />
  3. 3. Emotional Media<br />Social Media is about emotional media > informational media<br />Find the anger and empathy spot.<br />The emotion get contagious<br />
  4. 4. Youths Influencer<br />2. Mobile Phone<br />
  5. 5. “ Can’t live without my 2 mobilephone, both are active! In one day I could reply and receive over 80 SMS also a dozen phonecalls”<br />Head of Planology Students Community Bandung<br />
  6. 6. Average Indonesian Youth:Have 2 CellPhone<br />BlackBerry Complex<br />Usually use the CDMA to chat with their friends:Cheaper<br />
  7. 7. “I Can’t live without BlackBerry.I Tweets while driving, eating, in classroom, sharing stories with friends. I must tweets on twitter,..it keeps me update”<br />College Students in Bandung<br />Average tweets: 1 tweets every 10 minutes<br />
  8. 8. “Not having a Blackberry is suicidal, all the class materials and informations are shared via BlackBerry Messenger. It’s free! That’s why i rarely reply to any sms”<br />
  9. 9. “Blackberry upgrade youths self esteem <br />& confidence: makes them look rich and gaul”<br />“Well 1 Blackberry is not enough, I have 2”<br />
  10. 10. Youths Influencer<br />3. Social Environment<br />
  11. 11. Big Life Decision<br />Social Relation Decision<br />Product Purchase<br />
  12. 12. Youths Influencer<br />4. Grassroot Icons<br />
  13. 13. Berry<br />Rap-Star<br />Ipang<br />Rock-Star<br />Ello<br />Pop-Star<br />Lala<br />Pop-Star<br />
  14. 14. Actual Process<br />Mediating Influencer<br />Mediating Influencer<br />
  15. 15. The Grassroot Icon<br />Anita Moran’s Gogirl Magazine initiate major influence on how female youths see their fashion identity. The magazine is sold over 120.000 exemplar every month<br />Being an editor in one of the top youth magazine like Anita is also dearfull to many female youths<br />Anita Moran<br />Editor in Chief<br />Founder of Gogirl<br />
  16. 16. The Grassroot Icon<br />Writer of best selling teen novel “KambingJantan” (Male Goat)<br />Raditya’s blog hit the top 20 most popular blog in Indonesia<br />KambingJantan is becoming a motion picture<br />Director of Bukune publishing: ‘How to break up with your girlfriend using Twitter’ <br /> ‘How to get a boyfriend through facebook’<br />RadityaDika<br />Novel Writer/Blogger/Scriptwriter<br />
  17. 17. The Grassroot Icon<br />Active on twitter, swear to getnakedin the local minimarket just to have 2000 followers on twitter in one night<br />Director & Scriptwriter of ‘Janji Joni’, ‘Kala’, and ‘PintuTerlarang’.<br />Indie style of making film, integrate the youth pop-culture in his movies<br />Joko Anwar<br />Director/Scriptwriter<br />
  18. 18. New Formula<br />Co-creation<br />Co-creation<br />

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