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(youthlab indo) 4 Main Points on Indonesian Youths Influencer

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This presentation was delivered by Muhammad Faisal during the mobile youth unconference, March 2010, Kuala Lumpur. Alongside Graham Brown (Mobile Youth) and Ian Stewart (Friendster) …

This presentation was delivered by Muhammad Faisal during the mobile youth unconference, March 2010, Kuala Lumpur. Alongside Graham Brown (Mobile Youth) and Ian Stewart (Friendster)
*kata kunci: pemasaran, tren anak muda,riset anak muda, riset pemasaran, strategi pemasaran anak muda, jasa riset, jasa riset pemasaran, biro riset pemasaran, konsultan pemasaran, youth culture asia,youth culture report,youth data,youth indonesia,youth insights,youth marketing indonesia,youth marketing reports,youth research,youthlab, indonesian youth, data anak muda, penelitian tentang anak muda, hasil survei tentang anak muda, jasa penelitian, anak muda indonesia, studi anak muda

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  • 1. ABOUT THIS DOCUMENT
    This document was made by PT. Youth Laboratory Indonesia covering data on
    youth under the age of 30 (14-30 years old). Every youth lab research insight & report s are under copyright of PT. Youth Laboratory Indonesia. If you use the wording for commercial
    purposes in research, publications, events or analysis you are liable for
    copyright infringement .
    Youths Influencer
    1. Social Media
  • 2. Rana:“BlackBerry Users are Lame’”
    Trending topics on twitter, 1st week January 2010
  • 3. Emotional Media
    Social Media is about emotional media > informational media
    Find the anger and empathy spot.
    The emotion get contagious
  • 4. Youths Influencer
    2. Mobile Phone
  • 5. “ Can’t live without my 2 mobilephone, both are active! In one day I could reply and receive over 80 SMS also a dozen phonecalls”
    Head of Planology Students Community Bandung
  • 6. Average Indonesian Youth:Have 2 CellPhone
    BlackBerry Complex
    Usually use the CDMA to chat with their friends:Cheaper
  • 7. “I Can’t live without BlackBerry.I Tweets while driving, eating, in classroom, sharing stories with friends. I must tweets on twitter,..it keeps me update”
    College Students in Bandung
    Average tweets: 1 tweets every 10 minutes
  • 8. “Not having a Blackberry is suicidal, all the class materials and informations are shared via BlackBerry Messenger. It’s free! That’s why i rarely reply to any sms”
  • 9. “Blackberry upgrade youths self esteem
    & confidence: makes them look rich and gaul”
    “Well 1 Blackberry is not enough, I have 2”
  • 10. Youths Influencer
    3. Social Environment
  • 11. Big Life Decision
    Social Relation Decision
    Product Purchase
  • 12. Youths Influencer
    4. Grassroot Icons
  • 13. Berry
    Rap-Star
    Ipang
    Rock-Star
    Ello
    Pop-Star
    Lala
    Pop-Star
  • 14. Actual Process
    Mediating Influencer
    Mediating Influencer
  • 15. The Grassroot Icon
    Anita Moran’s Gogirl Magazine initiate major influence on how female youths see their fashion identity. The magazine is sold over 120.000 exemplar every month
    Being an editor in one of the top youth magazine like Anita is also dearfull to many female youths
    Anita Moran
    Editor in Chief
    Founder of Gogirl
  • 16. The Grassroot Icon
    Writer of best selling teen novel “KambingJantan” (Male Goat)
    Raditya’s blog hit the top 20 most popular blog in Indonesia
    KambingJantan is becoming a motion picture
    Director of Bukune publishing: ‘How to break up with your girlfriend using Twitter’
    ‘How to get a boyfriend through facebook’
    RadityaDika
    Novel Writer/Blogger/Scriptwriter
  • 17. The Grassroot Icon
    Active on twitter, swear to getnakedin the local minimarket just to have 2000 followers on twitter in one night
    Director & Scriptwriter of ‘Janji Joni’, ‘Kala’, and ‘PintuTerlarang’.
    Indie style of making film, integrate the youth pop-culture in his movies
    Joko Anwar
    Director/Scriptwriter
  • 18. New Formula
    Co-creation
    Co-creation

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