(youthlab indo) How yamaha could win over the indonesian youth market

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*kata kunci: pemasaran, tren anak muda,riset anak muda, riset pemasaran, strategi pemasaran anak muda, jasa riset, jasa riset pemasaran, biro riset pemasaran, konsultan pemasaran, youth culture asia,youth culture report,youth data,youth indonesia,youth insights,youth marketing indonesia,youth marketing reports,youth research,youthlab, indonesian youth, data anak muda, penelitian tentang anak muda, hasil survei tentang anak muda, jasa penelitian, anak muda indonesia, studi anak muda

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(youthlab indo) How yamaha could win over the indonesian youth market

  1. 1. How Yamaha Could Win<br />Over The Indonesian <br />Youth Market<br />Youth Marketing<br />Data & Insight By<br />Youth Laboratory <br />Indonesia 2010<br />
  2. 2. Looking back at 2001<br />There was this hype<br />On Suzuki Satria<br />The trend diluted<br />At high pace…<br />An advertizing strategy <br />achievement..Iconism at<br />The frontline<br />
  3. 3. 9 years later<br />Honda take the motorcycle<br />trend into a brand new level.<br />A combination of innovation,<br />brand management, and creative<br />advertisement<br />
  4. 4. Q : Which Is The Most Popular Brand among Your Friends (Sociotropic Answer)<br />Youth laboratory Indonesia Survey<br />
  5. 5. Q : Which One Do You Love the Most?(Egocentric Answer)<br />Peer group pressure and conformity at work <br />The result was linear to what their friends have chosen<br />Youth laboratory Indonesia Survey<br />
  6. 6. What we have learned form motorcycle brands<br />marketing competition:<br />On the other hand<br />Trust is taken for<br />granted<br />Awareness is King! <br />often overrated<br />Media war become <br />fierce, a bloody red ocean<br />over a split of second <br />of Youths attention<br />
  7. 7. Brand should shift form Paid Media to Earned Media<br />Indonesian Youth Trust Hierarchy<br />Friends<br />Youth Trust<br />Internet<br />Television<br />Share of Awareness<br />
  8. 8. Youth trust is not a commodity<br />Instead <br />it’s an invesment<br />
  9. 9. Friends are the most valid and credible source of information for youth. In this low trust social environment.<br />Collectivism over Individualism…<br />
  10. 10. Call us for a full presentation of this data & insight presentation By Youth Laboratory Indonesia<br />Contributor:<br />Muhammad Faisal<br />AnggunPesona<br />Tara Talita<br />Ndre Art<br />Find out more Youth Insight on<br />www.enterthelab.com<br />

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