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(youthlab indo) Dissemination of Bike to Work:Indonesian youth marketing case study
(youthlab indo) Dissemination of Bike to Work:Indonesian youth marketing case study
(youthlab indo) Dissemination of Bike to Work:Indonesian youth marketing case study
(youthlab indo) Dissemination of Bike to Work:Indonesian youth marketing case study
(youthlab indo) Dissemination of Bike to Work:Indonesian youth marketing case study
(youthlab indo) Dissemination of Bike to Work:Indonesian youth marketing case study
(youthlab indo) Dissemination of Bike to Work:Indonesian youth marketing case study
(youthlab indo) Dissemination of Bike to Work:Indonesian youth marketing case study
(youthlab indo) Dissemination of Bike to Work:Indonesian youth marketing case study
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(youthlab indo) Dissemination of Bike to Work:Indonesian youth marketing case study

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Bike to work one of the most influential youth community in Indonesia. Understand their basic process here.

Bike to work one of the most influential youth community in Indonesia. Understand their basic process here.

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  • 1. Photo courtesy of:http://gresnews.com/ch/TopStories/cl/Ride/id/1237933
    Dissemination
    of
    Featuring exclusive chat with Toto Sugito (founder of Bike To Work)
    Youth Marketing Case Study By Youth Laboratory Indonesia
    1
    www.enterthelab.com
  • 2. www.enterthelab.com
    2
    Innovators as
    Disseminators
    It started with a few mountain bike
    lovers who swore to do something about the city traffic
    through cycling. So they began their 1st campaign
    with a cycling convoy ride off office hours around
    the central business center of
    Jakarta. They get people’s awareness right away, but
    most of the by standers were skeptical.They said:
    “Those guys are nuts riding along with cars”
  • 3. www.enterthelab.com
    3
    Meet
    Mr Toto Sugito
    The nutty professor behind ‘Bike to Work/BTW’ project
    “In 2004 we only have 150 members, now we have
    representative in 32 province all over Indonesia, more
    than 800 cities with 30,000 members”
  • 4. www.enterthelab.com
    4
    Photo courtesy of:http://wisatajiwa.wordpress.com/category/indonesia-tercinta/
    “We want to socialize that through cycling, we
    could break the social gap between the poor
    and the rich, the young and the old”
    -Toto Sugito-
  • 5. www.enterthelab.com
    5
    “Cyclist population will increase in 2011!”
    Toto Sugito
  • 6. www.enterthelab.com
    6
    Photo courtesy of: http://jokoradityo.wordpress.com/tag/bike-to-work/
    “We communicate with bike to work
    communities all over Indonesia
    through e-mail, next through sms
    blast”
    Toto Sugito
  • 7. www.enterthelab.com
    7
    “whatever the trends , whether it’s fixie or folding bike,
    we gotta support them (youth). Make them feel
    proud of what they do with their hobbies”
    Toto Sugito
  • 8. www.enterthelab.com
    8
    “(On fix gear hype) It’s simple, fashionable,
    and not that expensive”
    Toto Sugito
  • 9. Catch all our Youth Trends Report out January 2011
    Indonesian Youthniverse 3/3 series:
    1/3 Indonesian Mobile Trends
    2/3 Indonesian Auto Trends
    3/3 Female-Millennial Moms Trends
    Visit our web for more info
    www.enterthelab.com
    Or contact:
    Muhammad Faisal
    Faisal_sii@yahoo.com
    Tara Talita
    Tara.talita@gmail.com
    The first repository
    of Indonesian youth culture & behavioral insights
    Youth Laboratory Indonesia www.enterthelab.com

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