Greenpeace india brings people powered campaigns to it’s supporters


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Greenpeace india brings people powered campaigns to it’s supporters

  1. 1. Greenpeace India Brings People- Powered Campaigns To It’s Supporters By Ignatius Joseph
  2. 2. Now bigger and better• Greenpeace  Extra,  or  GPx  is  a  free  online  petition  site  launched by Greenpeace India on March 14th, 2013. • Greenpeace  India  has  been  campaigning  on  national  environmental issues over the past 12 years in India, and now  launches  GPx  –  a  people-powered  website  that  allows  anyone  to  start,  run  and  win  campaigns  on  local  issues  that  affect their community. • It  equips  individuals  to  create  a  movement  to  bring  about  environmental and social change.
  3. 3. Campaigns and much more• Greenpeace  India  has  been  campaigning  on  issues  like  stopping climate change, promoting sustainable agriculture,  campaigning  against  nuclear  energy  and  promoting  the  use  of sustainable energy. • GPx  is  the  solution  to  the  challenge  of  balancing  national  campaigns with local needs and it allows individuals to work  on issues that matter most to them. • A large amount of resources are required to run a campaign,  however  featured  campaigns  on  GPx  will  be  provided  with  required  resources  as  well  as  a  strategy  to  make  it  more  impactful. • The  platform  also  empowers  communities  and  individuals  with  campaign  trainings  and  helps  them  develop  skills  to  successfully win local campaigns.
  4. 4. A man who did it• Petitions are a starting point for activists, who can then go on to lobby and create different strategies to win their campaigns.• Umang Choudary, an activist from Jharkhand started a petition on GPx and challenged a company for illegally dumping toxic waste in his village in an eco-sensitive area.• His efforts along with the support of locals has forced the company to stop illegal dumping of toxic waste and a court order is pending on the compensation required from the company for damages caused.
  5. 5. Umang Choudary says• “GPx helped me connect my campaign to people worldwide and 120 people have registered their support for this cause till date. This gave me the confidence to challenge the company which is both financially and politically stronger.”
  6. 6. When walkers joined• Another activist, Sadashiv P, President of the Lalbagh Walkers Association in Bangalore, initiated a petition to save Bangalore’s iconic 240 acre park from an unnecessary parking lot within its premises.• The proposed parking lot would have taken up five acres of fertile land which was initially set aside to grow medicinal plants.• Within three weeks of starting the campaign on GPx, a PIL backed by more than 2000 online signatures was able to stall the destructive project as a status quo was ordered by the High Court.
  7. 7. Sadashiv says• “GPx helped us take our campaign online, and we gathered 2,000 signatures in just 2 weeks to stop the parking lot from being constructed. It helped us deliver our messages to our supporters faster and also gather support for the campaign in a short period.”
  8. 8. For those online• Environmental campaigns started on the website will be given priority and featured more prominently.• Featured campaigns may be pushed through a team of online volunteers and through Greenpeace India’s social media networks.• Online volunteers on Greenwired, Greenpeace India’s volunteer networking website, with different skill sets like blogging, filmmaking, photography etc. also work on creating more awareness on the campaign.• All these strands help get the campaign off the ground and make it more effective.
  9. 9. Janet Vrinda, Online Campaigner with Greenpeace India says• “GPx is a tool for people to work on issues beyond Greenpeace India’s scope. GPx acts as a trigger and an effective platform to facilitate positive change. Protecting the environment and providing solutions to sustainable progress is an important factor for a growing economy like India, making people conscious, aware of issues and getting them to act on them is the biggest challenge we face today.”
  10. 10. Like Mahatma Gandhi said “Be the change you wish to see.”• Greenpeace India is particularly excited about finding ways for local leaders to create campaigns on environmental issues to bring about awareness and change in their communities.• While Greenpeace India has created this platform, it does not endorse all the campaigns that run on Greenpeace Extra.• Greenpeace India does not accept funds from any government or corporates and is funded by individual supporters.• GPx gives individuals the power to become leaders and work directly on issues that matter most in their communities to bring about change.
  11. 11. • Read more on Youth Ki Awaaz at