Freescale i.mx golden presentation for blogger july 2011

i.MX
Your Interface to the World
i.MX families offer the most versatile platforms for multimedia and display applications, bringing personality and interactivity to a whole new world of products

Company Overview
Semiconductor design and manufacturing company established in 1953
Focused on the automotive, consumer, industrial, networking, and enabling technologies
Engaged with 10,000+ customersglobally; more than 100 of the top electronic manufacturers
Headquartered in Austin, Texas
19,500 employees in over 30 countries

Portfolio Solutions
General Embedded
General Embedded
Body &Security
Base stations& Controllers
ApplianceControl
SmartBooks
Powertrain& Hybrid
Routers &Switches
Home PortableMedical
eBooks
Chassis
& Safety
Security
Appliances
RF RemoteControls
Smart Meters,Smart Grids
Driver
Infotainment
Printers &
Gateways
Sensors forPhones & Games
Factory Automation& Drives
3

MSG
RASG
NMG
PRODUCTS
8bit MCUs
32bit MCUs
16bit MCUs
DSCs
Embedded MCUs
Automotive RF
Synkro / RF4CE
…………………....
APPLICATION
Displays
Remotes
SP/MP Docks
Computers
Cars
Medical Equip
PRODUCTS
High Power RF
Mixed Signal
PMICs
Sensors
LED Drivers
Baseband
RF platforms
……………………..
APPLICATION
Displays
Remotes
Smart Phones
Media Players
Cell base stations
Cars
PRODUCTS
i.MX - ARM
Audio DSP
Media SOC
Custom Products
Power Architecture
Network DSPs
Security Software
…………………….
APPLICATION
Remotes
Home Theaters
Smart Phones
Media Players
Switches / WAPs
NAS/DMS
4
4
Who is Freescale?

5
Freescale Semiconductor
50+ years of innovation
Leadership in growth markets
Broad product & technology portfolio
Deep customer relationships
Flexible manufacturing strategy
Significant R&D investment
Talented, global workforce
Solid financial position

Forecast: US Consumer PC Sales By Form Factor, 2008 - 2015
Smartbooks will capture market growth and cannibalize netbook growth
6

Clamshells vs. Tablets: ASP & Revenue
The 60/40 split is reversed for revenue forecasts; based on higher tablet ASP’s
Revenue ($ M)
ASP ($)
Sources ABI Research
7

Consumer Focus is Shifting
8

Ecosystem development will define success
9
Users want:
Rich, innovative apps/ content
Developers want:
Large customer base to sell to
Business support, e.g. marketing
Tech (developer) support
Ecosystem owners want:
Profit potential
Devices, services, advertising

MAD: Platform Strategy
Medical
Tablets
eReader
Auto Infotainment
FA / HMI
Home Energy
Monitor General Embedded to identify winning verticals early in process
(Opportunity Size/Volume, Alignment to Core Competencies – e.g. Low-power/Ability to Integrate, Access to Customers)
General Embedded
BU invest in focused Vertical Solutions for high volume opportunities
Leverage ecosystem/internal partnerships for emerging applications
10

Computing Growth Drivers Over Time, 1960-2020E
Tablets
eReaders
Mobile Consumer
Home Energy
1,000,000
100,000
10,000
1000
100
10
1
Enterprise Phones
10B + Units???
Cell Phone/ Desktop Internet
Games
INCREASING INTEGRATION
Media Phones
1B + Units / Users
Educational
PC
100mm + Units
Devices / Users (mm in Log Scale)
Smartphones
Servers
Thin Clients
10mm + Units
Netbooks
Mainframe
Car Infotainment
1mm + Units
.
.
.
1960
1970
1980
1990
2000
2010
2020
Note: PC installed base reached 100mm in 1993, cellphone/ Internet users reached 1B in 2002 / 2005 respectively; Source: ITU, Mark Lipacis, Morgan Stanley Research
New Computing Cycles Supported by 10x More DevicesOpportunities for Semiconductor/Hardware/Software/Services

The Market is Shifting from Portable to Mobile Computing

The Tablet Usage Model is Rapidly Evolving
Today
Longer Term
Near Term
General purpose
Printer
Home multimedia
eReaders
eLearning
Gaming
Ruggedized/Industrial
Business productivity
Medical
Children’s
Auto infotainment
Enterprise VOIP phones
Media phones
Smart monitors
Appliance displays
.
.
.
Good, Better, Best
Small, Medium, Large Form Factors
Price Segments
SegmentIntroduction
Value (Traditional) Segmentation
Segmentation Proliferation/Maturity

Freescale Intelligent Display Devices
14
Enabling rapid development of a wide range of multimedia access devices
Target Markets
Development Building Blocks
Medical
Smartphones,
Smartbooks& Tablets
Acceleration, Magnetic, Touch and Pressure Sensors
ARM-based Applications Processors
Power Management, Networking
eReaders
Ecosystem
Industrial
Development Boards, Kits & Reference Designs
Software Support Solutions
Connected Consumer
Automotive

Freescale i.MX: Your Interface to the World
Power consumption
Integration
Performance
i.MX53 is the most versatile platform for multimedia and display applications, bringing personality and interactivity to a whole new world of products

Introducing the i.MX 6 SeriesIndustry’s Most Scalable Family of Multimedia Applications Processors
Build scalable product lines with the new i.MX 6 series — ultimate versatility with compatible single, dual and quad core devices
Software and hardware compatibility betweenfamilies makes it even easier to build a portfolio of products quickly
Best-in-class performance enabled by quad core processing, low power consumption and bleeding-edge multimedia and graphics
Fast development through simplified hardware design, flexible interfaces and easy-to-usedevelopment kits
Optimized peripheral sets tailored to serve automotive, industrial and consumer markets
Breaking the Boundaries of User Experience

i.MX6 Series: Advance from i.MX53
X2.5 / X5 more DMIPS
70%-100% more web-browsing speed
X2 more video performance
X3 more 2D/3D graphics performance
40% less power for same multimedia application
Higher & better system integration on a single die
4GB LPDDR2, LV-DDR3 & DDR3
WUXGA LVDS display
3 Gbps SATA II + PHY
PCIe + PHY
HDMI
MLB-150 / DTCP
Gigabit Ethernet w/ AVB
MIPI
PMU

Mobile Is Not Your Dad’s Multicore
Game
The Bad News: Even 5 years after launch, Dual and Quad Core Desktop Processors are not fully utilized by popular desktop software applications. Software has not kept up with hardware
Image Editing
Productivity
But: How consumers use Desktop/laptops is fundamentally different than mobile/auto.
So does Multicore make sense for mobile?
Playback
Video Editing
Browsing
% Utilization of 1.6GHz Quad
Processor*
* Evolution of Thread-Level Parallelism in Desktop Applications, Blake, 2010

Unbounded User Experience Good Mobile Experience Enhanced by i.MX 6Dual
The Good News: Mobile & Auto infotainment do not follow the Desk/laptop use paradigm Our devices are on the move and must have more services: Augmented Reality, Environment Sensing, Biometrics, GPS, Cellular Services, Lane detection, Security (remote wipe, secure wallet, trusted boot), Eye Detection, face recognition, Mapping…. These apps are essential to the good mobile experience
1-
Watch Video
Security
+
2-
+
Browsing
Face Recog
Enhanced
Mobile Services
Standard
Use Cases
3-
+
Street Maps
Environment Sensing
Game
4-
+
RealityAugment app
Email/IM
Cellular
+
5-
OS
Cortex A9 (1)
Cortex A9 (2)

The Great News: i.MX 6Quad enables a richer experience across the board.Four cores means more services, richer ‘standard apps’, faster response times,and headroom to expand and grow as the market evolves
Full suite of Enhanced Mobile Services
Richer ‘Standard’ Apps
1-
Watch Video
DVR Show
Search crawler
VPN
+
2-
+
Reading
Video Publishing
Virus check
Face Reco
3-
+
Street Maps
LocationSensing
Browsing
RealityAugment app
Game
Game
GPS
4-
+
VOIP
Email/IM
Heavy Browsing
Heavy Browsing
Security
+
+
5-
OS
OS
OS
Hypervisor
Cortex A9 (3)
Cortex A9 (4)
Cortex A9 (1)
Cortex A9 (2)
Unbounded User Experience Great Mobile Experience via i.MX6Quad

Unbounded User Experience Safer, Richer Auto Infotainment Solutions via i.MX6Quad
It doesn’t end with Mobile: i.MX 6Quad benefits extend to Auto Infotainment. Four cores means ability to run critical services like lane departure detection, droopy-eye detection, interactive dashboards, car and environmental sensing, collision avoidance radar on two cores while running richer ‘standard’ apps on the other two cores
Enhanced Auto Services
Always Running
Richer ‘Standard’ Apps
CarLane Sensing
Dashboard
1-
Street Maps
Video
+
-1
2-
+
-2
VOIP
Flash Game
Eye detection
Fuel Gauge
3-
+
-3
Street Maps
Voice Directions
Browsing
Location Monitoring
4-
+
Game
Game
-4
security
Heads up Display
5-
-5
Environment control
Audible IM/Email
Street Maps
Collision avoidance Radar
+
OS
Secure OS
Hypervisor
Cortex A9 (3)
Cortex A9 (4)
Cortex A9 (1)
Cortex A9 (2)
Standard apps
Enhancement apps

Unbounded User Experience Multiple Personas: “Can I borrow the tablet for a few minutes?”
User #1: Janelle
High Tech Professional
Using Email/IM, Browsing flights, getting maps, updating status on Facebook
Taking a 20 minute break but doesn’t want to logout of her apps
User #2: Kyle
Currently on vacation
Wants to check Facebook, browse sports news, play game of Poker online vs friends
Asks to borrow the tablet for 20 minutes
Game
Street Maps
LocationSensing
Facebook
User #2(active)
User #1
(active)
User #2
User #1
(apps running)
Email/IM
Browser
Browser
Browser
OS
OS
Janelle
Kyle
OS
OS
OS
OS
Log in
Log in
Hypervisor
Hypervisor
Cortex A9 (3)
Cortex A9(4)
Cortex A9 (3)
Cortex A9(4)
Cortex A9 (1)
Cortex A9 (2)
Cortex A9 (1)
Cortex A9 (2)
i.MX 6Dual and 6Quad -- Unbounded Use by Multiple People

Unbounded User Experience Multiple Personas: “Can you drive for the next hour?”
User #1: Janelle
Currently in passenger seat
Checking work email, navigating car,playing Solitaire Flash game via browser
Doesn’t want to lose progress on emails or game
User #2: Kyle
Tired of driving, wants to spend 1 hour w/ car system
Wants to check Twitter, play Quake 4 and check up on stock quotes via browser
Asks Janelle if she can drive for an hour
Game
Street Maps
LocationSensing
Facebook
User #2(active)
User #1
(active)
User #2
User #1
(apps running)
Email/IM
Browser
Browser
Browser
Janelle
Kyle
Switch Driver
Janelle
OS
OS
OS
OS
OS
OS
Hypervisor
Hypervisor
Cortex A9 (3)
Cortex A9(4)
Cortex A9 (3)
Cortex A9(4)
Cortex A9 (1)
Cortex A9 (2)
Cortex A9 (1)
Cortex A9 (2)
i.MX 6Dual and 6Quad -- Unbounded Use by Multiple People

Unbounded Experience – More is Less: Lower Power Consumption for Single Application
i.MX 6Quad
i.MX 6Dual
i.MX 6Solo
Browsing RichWebsite withmultiple tabs(Reqs 1Ghz)
1.2GhzSingle A9
2.4GhzDual A9
4.8GhzQuad A9
Browser
1
1
1
Same Performance
Power
P
.87P
.69P
30% Lower Power
13% Lower Power

Unbounded Experience – More is Less: Lower Power Consumption for Multiple Applications
i.MX 6Dual
i.MX 6Quad
Hypothetical singlecore processorat 2.4Ghz
HypotheticalProcessor
Playing rich3D game andVOIP for game chat
(requires 2GHz)
Single core must double frequency
to do use case
2.4GhzSingle A9
2.4GhzDual A9
4.8GhzQuad A9
Rich GameVOIP
1
1
1
Same Performance
Power
.64P (vs Single)
.82P (v dual)
.44P (v single)
P
36% Lower Power
18 to 56% Lower Power

Enabling NextGeneration Consumer Products
Make It Look Good
Get clean, crisp and complex graphics powered by 200MT/s. Three dedicated graphics engines for uncompromised user experience.
Being the Same
Is Different
Scalable multicore processors enables onesoftware
design for a portfolio of products.
i.MX 6 Series
Built on ARM®Cortex™-A9
Do More with
Less Power
24 hours of video playback,
30+ days of standby time
through unique low-power design and multicore utilization.
Make It Pop
Achieve Blu-Ray Disc™ quality, visually stunning dual stream 1080p, 50Mb/s video.
Innovate with 3D and
image recognition.
Industry’s most scalable and powerful platform for
multimedia and display applications
26

i.MX 6 Series
i.MX 6Quad
i.MX 6Dual
Quad ARM Cortex A9. 1/1.2GHz
1 MB L2 cache, Neon, VFPv3, Trustzone
3D graphics with 4 shaders up to 200MT/s
Dual stream 1080p/720p dec/enc
External memory support up to 64-bit DDR3 and 2-channel 32-bit LPDDR2
Integrated SATA-II
i.MX 6Solo, 6Solo Lite
Dual ARM Cortex A9, 1/1.2GHz
1 MB L2 cache, Neon, VFPv3, Trustzone
3D graphics with 4 shaders up to 200MT/s
Dual stream 1080p/720p dec/enc
External memory support up to 64-bit DDR3 and 2-channel 32-bit LPDDR2
Integrated SATA-II
Single ARM Cortex A9, 1/1.2GHz
256KB L2 cache, Neon, VFPv3, Trustzone
Next generation video, 3D graphics (6Solo only)
External memory support up to 32bit DDR3 and LPDDR2
Integrated EPD controller
Common Features of the i.MX 6 Series Platform
ARM Cortex A9 based solutions up to 1.2GHz
Dual HD 1080p decode, Dual 720p encode, single stream up to 1080p60, 50Mb/s
3D video playback in High definition
Low power 1080p playback at 350mW Integrated IO’s that include HDMI v1.4 w/PHY, LVDS display ports, MIPI CSI/DSI for camera/Display, MIPI HSI, Gigabit Ethernet, multiple USB 2.0, PCI-Express, CAN controller, MLB bus
Consumer, Industrial and Automotive temperature range qualifications
POP, BGA packaging options using low layer count PCB design rules
SW support: Google Android, Microsoft Windows Embedded CE, Ubuntu, QNX, Linux, Linaro, Adobe Flash, Skype

Time to Market is Driven by Software
With the i.MX 6 series, you do your software work one time and it’s done for your portfolio of products
i.MX Supported Software:
Google Android™
Microsoft® Windows Embedded CE
Ubuntu
Linux® OS
QNX®
Linaro
Adobe® Flash®
Skype™
Meego (via 3rd Party)
Breakdown of average total IC design costs for different design activities at different technology nodes
140
120
100
Design Cost ($M)
Software
80
60
Verification
40
Validation
20
Physical
Technology Node
0
350
250
180
130
90
65
45
32
22
Software
Physical
Source: IBS 2009
Verification
Architecture
Validation

How i.MX 6 Series Enables 3D
i.MX 6Dual/6Quad IPU
Four Display support (2x MIPI-DSI, Parallel, HDMI v1.4a)
Stereoscopic camera input
Color adjustments and gamut mapping
Gamma correction and contrast stretching
Compensation for low-light conditions & backlight reduction
i.MX 6Dual/6Quad VPU
H.264 MVC1080p60 decode
H.264 MVC 720p60 encode (1080p planned)
350mW power consumption for single video!
Imagecapture
Recording Video
IPU
2x/4x ARM Cortex- A9s
3D LCD
VPU
Publish
Movie Content
2D/3D
Graphics
3D Television
Game Content
i.MX 6Dual/6Quad– 2x/4x cores
Create, transform, enhance, & publish multimedia fast!
Intuitive User Interfaces for content viewing
Scalability for ‘the next big use case’
i.MX 6Dual/6Quad 3D Graphics
- 200 MT/s, 4 shaders, 3 separate engines
- High quality 3D games optimized for mobile
- Augmented reality views (real world + 3D objects)
- Advanced 3D video formats (source/depth format)

i.MX 6 Series Low Power Video Processing
11 to 24 hours of HD playback
1080p30 fps or 720p60 fps h.264 High Profile
Single Stream at 50Mbps
350mW decode power
30
7 to 15 hours of 3D video playback
1080p60 h.264 MVC
Dual stream at 25Mbps each
700mW decode power
i.MX 6Dual/ 6Quad
12 hours of 1080p video encode
1080p30fps H.264
Single stream at 20Mbps
300mW encode power
8 hours of 3D video encode
720p60 h.264 MVC
Dual stream at 25Mbps each
700mW decode power

i.MX Family Product Positioning
“Balanced”
Applications: home tablets, kiosks
Advanced Multimedia
“Premium”
Applications:
Advanced HMI, Aerospace & Defense
i.MX537
i.MX535
i.MX515
i.MX508
i.MX513
i.MX503
i.MX357
i.MX512
<$5
>$20
Increasing performance and/or integration
i.MX353
i.MX233
i.MX287
i.MX286
i.MX283
i.MX253
i.MX257
Limited Multimedia
“Entry”
Applications: portable medical, smart energy
31

i.MX Applications
Processors
i.MX 6 Series
i.MX535 / i.MX508
i.MX515
i.MX 7 Series
Motion
Sensors
MMA8450
Linear Accelerometer
Accelerometer & Gyroscope Combo
3-axis Gyro
MPR121 Capacitive
Touch Sensor
3-axis Magnetometer
Other
Sensors
MPL115 Barometer
Horizon Altimeter
Sys Control
Sys Control
Sys Control
Sys Control
Sys Control
Sys Control
Sys Control
Sys Control
Sys Control
CPU
CPU
CPU
CPU
CPU
CPU
CPU
CPU
CPU
Connectivity
Connectivity
Connectivity
Connectivity
Connectivity
Connectivity
Connectivity
Connectivity
Connectivity
PMIC A1, 2-4 cell + advanced audio
PMIC A1, 1 cell + audio
Audio
SGTL 5000
Songbird or 3rd party
Multimedia
Multimedia
Multimedia
Multimedia
Multimedia
Multimedia
Multimedia
Multimedia
Multimedia
Timers
Timers
Timers
Timers
Timers
Timers
Timers
Timers
Timers
PMIC A1, 2-4 cell
Memory
Memory
Memory
Memory
Memory
Memory
Memory
Memory
Memory
Display
Display
Display
Display
Display
Display
Display
Display
Display
Power
Mgmt
Atlas AP-Lite PMIC
Int. power, charger & IF
Ripley or 3rd party PMIC
Int. power, charger & IF
Memory I/F
Memory I/F
Memory I/F
Memory I/F
Memory I/F
Memory I/F
Memory I/F
Memory I/F
Memory I/F
i.MX Platform Roadmaps
32
PMIC A1, 1 cell
Security
Security
Security
Security
Security
Security
Security
Security
Security
MC1323xC Zigbee
802.15.4 Transceiver Family
MC13213 Zigbee
802.15.4 Transceiver
RF4CE/Zigbee
Networking
2010
2011
2012
2009

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Freescale i.mx golden presentation for blogger july 2011

by Dylan Ko

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