Freescale i.mx golden presentation for blogger july 2011
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  • Volumes 2010 2015Clamshell 60% 65% 66% 65% 65% 65% Tablet 40% 35% 34% 35% 35% 35% Revenue 2010 2015Clamshell34%39%40%39%39%39%Tablet 66%61%60%61%61%61%
  • These big seven applications include email, games, social networking, instant messaging, mapping & directions, music & radio, and weather. Combined, the big seven will account for 7 billion downloads worldwide in 2014.
  • Pin compatible within package familyIntegrated power management for design simplicityFlexible interfaces – DDR2/3, HDMI, SATA, LVDS, Ethernet, PCIe, multi-channel audio Broad OS support including Android, Chrome, Ubuntu, WinCE 7.0Integrated power management– Simplifies power requirements of the i.MX6 family by integrating critical PMIC functions enabling customers to spend less time designing in power management and more time designing value added features.Flexible interfaces with integrated PHYs including HDMI 1.4, 4x USB ports, Gigabit ethernet, LVDS, FlexCAN, MLB-150, PCIe and SATA-2 reduce board routing complexity and eliminates need for expensive external bridge chip ICs [market first?]Supports up to 5 displays (3 LCDs, 1 HDMI, 1 EPD) for full flexibility to design the best platform for a specific market segmentMultiple I/Os such as LVDS, USB 2.0, MIPI DSI, MIPI CSI, MIPI HSI, SD 3.0, MMC v4.4 ensure broad connectivity options

Freescale i.mx golden presentation for blogger july 2011 Freescale i.mx golden presentation for blogger july 2011 Presentation Transcript

  • i.MX
    Your Interface to the World
    i.MX families offer the most versatile platforms for multimedia and display applications, bringing personality and interactivity to a whole new world of products
  • Company Overview
    Semiconductor design and manufacturing company established in 1953
    Focused on the automotive, consumer, industrial, networking, and enabling technologies
    Engaged with 10,000+ customersglobally; more than 100 of the top electronic manufacturers
    Headquartered in Austin, Texas
    19,500 employees in over 30 countries
  • Portfolio Solutions
    General Embedded
    General Embedded
    Body &Security
    Base stations& Controllers
    ApplianceControl
    SmartBooks
    Powertrain& Hybrid
    Routers &Switches
    Home PortableMedical
    eBooks
    Chassis
    & Safety
    Security
    Appliances
    RF RemoteControls
    Smart Meters,Smart Grids
    Driver
    Infotainment
    Printers &
    Gateways
    Sensors forPhones & Games
    Factory Automation& Drives
    3
  • MSG
    RASG
    NMG
    PRODUCTS
    • 8bit MCUs
    • 32bit MCUs
    • 16bit MCUs
    • DSCs
    • Embedded MCUs
    • Automotive RF
    • Synkro / RF4CE
    …………………....
    APPLICATION
    • Displays
    • Remotes
    • SP/MP Docks
    • Computers
    • Cars
    • Medical Equip
    PRODUCTS
    • High Power RF
    • Mixed Signal
    • PMICs
    • Sensors
    • LED Drivers
    • Baseband
    • RF platforms
    ……………………..
    APPLICATION
    • Displays
    • Remotes
    • Smart Phones
    • Media Players
    • Cell base stations
    • Cars
    PRODUCTS
    • i.MX - ARM
    • Audio DSP
    • Media SOC
    • Custom Products
    • Power Architecture
    • Network DSPs
    • Security Software
    …………………….
    APPLICATION
    • Remotes
    • Home Theaters
    • Smart Phones
    • Media Players
    • Switches / WAPs
    • NAS/DMS
    4
    4
    Who is Freescale?
  • 5
    Freescale Semiconductor
    50+ years of innovation
    Leadership in growth markets
    Broad product & technology portfolio
    Deep customer relationships
    Flexible manufacturing strategy
    Significant R&D investment
    Talented, global workforce
    Solid financial position
  • Forecast: US Consumer PC Sales By Form Factor, 2008 - 2015
    • Smartbooks will capture market growth and cannibalize netbook growth
    6
  • Clamshells vs. Tablets: ASP & Revenue
    • The 60/40 split is reversed for revenue forecasts; based on higher tablet ASP’s
    Revenue ($ M)
    ASP ($)
    Sources ABI Research
    7
  • Consumer Focus is Shifting
    8
  • Ecosystem development will define success
    9
    Users want:
    • Rich, innovative apps/ content
    Developers want:
    • Large customer base to sell to
    • Business support, e.g. marketing
    • Tech (developer) support
    Ecosystem owners want:
    • Profit potential
    • Devices, services, advertising
  • MAD: Platform Strategy
    Medical
    Tablets
    eReader
    Auto Infotainment
    FA / HMI
    Home Energy
    Monitor General Embedded to identify winning verticals early in process
    (Opportunity Size/Volume, Alignment to Core Competencies – e.g. Low-power/Ability to Integrate, Access to Customers)
    General Embedded
    BU invest in focused Vertical Solutions for high volume opportunities
    Leverage ecosystem/internal partnerships for emerging applications
    10
  • Computing Growth Drivers Over Time, 1960-2020E
    Tablets
    eReaders
    Mobile Consumer
    Home Energy
    1,000,000
    100,000
    10,000
    1000
    100
    10
    1
    Enterprise Phones
    10B + Units???
    Cell Phone/ Desktop Internet
    Games
    INCREASING INTEGRATION
    Media Phones
    1B + Units / Users
    Educational
    PC
    100mm + Units
    Devices / Users (mm in Log Scale)
    Smartphones
    Servers
    Thin Clients
    10mm + Units
    Netbooks
    Mainframe
    Car Infotainment
    1mm + Units
    .
    .
    .
    1960
    1970
    1980
    1990
    2000
    2010
    2020
    Note: PC installed base reached 100mm in 1993, cellphone/ Internet users reached 1B in 2002 / 2005 respectively; Source: ITU, Mark Lipacis, Morgan Stanley Research
    New Computing Cycles Supported by 10x More DevicesOpportunities for Semiconductor/Hardware/Software/Services
  • The Market is Shifting from Portable to Mobile Computing
  • The Tablet Usage Model is Rapidly Evolving
    Today
    Longer Term
    Near Term
    General purpose
    Printer
    Home multimedia
    eReaders
    eLearning
    Gaming
    Ruggedized/Industrial
    Business productivity
    Medical
    Children’s
    Auto infotainment
    Enterprise VOIP phones
    Media phones
    Smart monitors
    Appliance displays
    .
    .
    .
    Good, Better, Best
    Small, Medium, Large Form Factors
    Price Segments
    SegmentIntroduction
    Value (Traditional) Segmentation
    Segmentation Proliferation/Maturity
  • Freescale Intelligent Display Devices
    14
    Enabling rapid development of a wide range of multimedia access devices
    Target Markets
    Development Building Blocks
    Medical
    Smartphones,
    Smartbooks& Tablets
    Acceleration, Magnetic, Touch and Pressure Sensors
    ARM-based Applications Processors
    Power Management, Networking
    eReaders
    Ecosystem
    Industrial
    Development Boards, Kits & Reference Designs
    Software Support Solutions
    Connected Consumer
    Automotive
  • Freescale i.MX: Your Interface to the World
    Power consumption
    Integration
    Performance
    i.MX53 is the most versatile platform for multimedia and display applications, bringing personality and interactivity to a whole new world of products
  • Introducing the i.MX 6 SeriesIndustry’s Most Scalable Family of Multimedia Applications Processors
    Build scalable product lines with the new i.MX 6 series — ultimate versatility with compatible single, dual and quad core devices
    • Software and hardware compatibility betweenfamilies makes it even easier to build a portfolio of products quickly
    Best-in-class performance enabled by quad core processing, low power consumption and bleeding-edge multimedia and graphics
    Fast development through simplified hardware design, flexible interfaces and easy-to-usedevelopment kits
    Optimized peripheral sets tailored to serve automotive, industrial and consumer markets
    Breaking the Boundaries of User Experience
  • i.MX6 Series: Advance from i.MX53
    X2.5 / X5 more DMIPS
    70%-100% more web-browsing speed
    X2 more video performance
    X3 more 2D/3D graphics performance
    40% less power for same multimedia application
    Higher & better system integration on a single die
    4GB LPDDR2, LV-DDR3 & DDR3
    WUXGA LVDS display
    3 Gbps SATA II + PHY
    PCIe + PHY
    HDMI
    • MLB-150 / DTCP
    • Gigabit Ethernet w/ AVB
    • MIPI
    • PMU
  • Mobile Is Not Your Dad’s Multicore
    Game
    The Bad News: Even 5 years after launch, Dual and Quad Core Desktop Processors are not fully utilized by popular desktop software applications. Software has not kept up with hardware
    Image Editing
    Productivity
    But: How consumers use Desktop/laptops is fundamentally different than mobile/auto.
    So does Multicore make sense for mobile?
    Playback
    Video Editing
    Browsing
    % Utilization of 1.6GHz Quad
    Processor*
    * Evolution of Thread-Level Parallelism in Desktop Applications, Blake, 2010
  • Unbounded User Experience Good Mobile Experience Enhanced by i.MX 6Dual
    The Good News: Mobile & Auto infotainment do not follow the Desk/laptop use paradigm Our devices are on the move and must have more services: Augmented Reality, Environment Sensing, Biometrics, GPS, Cellular Services, Lane detection, Security (remote wipe, secure wallet, trusted boot), Eye Detection, face recognition, Mapping…. These apps are essential to the good mobile experience
    1-
    Watch Video
    Security
    +
    2-
    +
    Browsing
    Face Recog
    Enhanced
    Mobile Services
    Standard
    Use Cases
    3-
    +
    Street Maps
    Environment Sensing
    Game
    4-
    +
    RealityAugment app
    Email/IM
    Cellular
    +
    5-
    OS
    Cortex A9 (1)
    Cortex A9 (2)
  • The Great News: i.MX 6Quad enables a richer experience across the board.Four cores means more services, richer ‘standard apps’, faster response times,and headroom to expand and grow as the market evolves
    Full suite of Enhanced Mobile Services
    Richer ‘Standard’ Apps
    1-
    Watch Video
    DVR Show
    Search crawler
    VPN
    +
    2-
    +
    Reading
    Video Publishing
    Virus check
    Face Reco
    3-
    +
    Street Maps
    LocationSensing
    Browsing
    RealityAugment app
    Game
    Game
    GPS
    4-
    +
    VOIP
    Email/IM
    Heavy Browsing
    Heavy Browsing
    Security
    +
    +
    5-
    OS
    OS
    OS
    Hypervisor
    Cortex A9 (3)
    Cortex A9 (4)
    Cortex A9 (1)
    Cortex A9 (2)
    Unbounded User Experience Great Mobile Experience via i.MX6Quad
  • Unbounded User Experience Safer, Richer Auto Infotainment Solutions via i.MX6Quad
    It doesn’t end with Mobile: i.MX 6Quad benefits extend to Auto Infotainment. Four cores means ability to run critical services like lane departure detection, droopy-eye detection, interactive dashboards, car and environmental sensing, collision avoidance radar on two cores while running richer ‘standard’ apps on the other two cores
    Enhanced Auto Services
    Always Running
    Richer ‘Standard’ Apps
    CarLane Sensing
    Dashboard
    1-
    Street Maps
    Video
    +
    -1
    2-
    +
    -2
    VOIP
    Flash Game
    Eye detection
    Fuel Gauge
    3-
    +
    -3
    Street Maps
    Voice Directions
    Browsing
    Location Monitoring
    4-
    +
    Game
    Game
    -4
    security
    Heads up Display
    5-
    -5
    Environment control
    Audible IM/Email
    Street Maps
    Collision avoidance Radar
    +
    OS
    Secure OS
    Hypervisor
    Cortex A9 (3)
    Cortex A9 (4)
    Cortex A9 (1)
    Cortex A9 (2)
    Standard apps
    Enhancement apps
  • Unbounded User Experience Multiple Personas: “Can I borrow the tablet for a few minutes?”
    User #1: Janelle
    High Tech Professional
    Using Email/IM, Browsing flights, getting maps, updating status on Facebook
    Taking a 20 minute break but doesn’t want to logout of her apps
    • User #2: Kyle
    • Currently on vacation
    • Wants to check Facebook, browse sports news, play game of Poker online vs friends
    • Asks to borrow the tablet for 20 minutes
    Game
    Street Maps
    LocationSensing
    Facebook
    User #2(active)
    User #1
    (active)
    User #2
    User #1
    (apps running)
    Email/IM
    Browser
    Browser
    Browser
    OS
    OS
    Janelle
    Kyle
    OS
    OS
    OS
    OS
    Log in
    Log in
    Hypervisor
    Hypervisor
    Cortex A9 (3)
    Cortex A9(4)
    Cortex A9 (3)
    Cortex A9(4)
    Cortex A9 (1)
    Cortex A9 (2)
    Cortex A9 (1)
    Cortex A9 (2)
    i.MX 6Dual and 6Quad -- Unbounded Use by Multiple People
  • Unbounded User Experience Multiple Personas: “Can you drive for the next hour?”
    User #1: Janelle
    Currently in passenger seat
    Checking work email, navigating car,playing Solitaire Flash game via browser
    Doesn’t want to lose progress on emails or game
    • User #2: Kyle
    • Tired of driving, wants to spend 1 hour w/ car system
    • Wants to check Twitter, play Quake 4 and check up on stock quotes via browser
    • Asks Janelle if she can drive for an hour
    Game
    Street Maps
    LocationSensing
    Facebook
    User #2(active)
    User #1
    (active)
    User #2
    User #1
    (apps running)
    Email/IM
    Browser
    Browser
    Browser
    Janelle
    Kyle
    Switch Driver
    Janelle
    OS
    OS
    OS
    OS
    OS
    OS
    Hypervisor
    Hypervisor
    Cortex A9 (3)
    Cortex A9(4)
    Cortex A9 (3)
    Cortex A9(4)
    Cortex A9 (1)
    Cortex A9 (2)
    Cortex A9 (1)
    Cortex A9 (2)
    i.MX 6Dual and 6Quad -- Unbounded Use by Multiple People
  • Unbounded Experience – More is Less: Lower Power Consumption for Single Application
    i.MX 6Quad
    i.MX 6Dual
    i.MX 6Solo
    Browsing RichWebsite withmultiple tabs(Reqs 1Ghz)
    1.2GhzSingle A9
    2.4GhzDual A9
    4.8GhzQuad A9
    Browser
    1
    1
    1
    Same Performance
    Power
    P
    .87P
    .69P
    30% Lower Power
    13% Lower Power
  • Unbounded Experience – More is Less: Lower Power Consumption for Multiple Applications
    i.MX 6Dual
    i.MX 6Quad
    Hypothetical singlecore processorat 2.4Ghz
    HypotheticalProcessor
    Playing rich3D game andVOIP for game chat
    (requires 2GHz)
    Single core must double frequency
    to do use case
    2.4GhzSingle A9
    2.4GhzDual A9
    4.8GhzQuad A9
    Rich GameVOIP
    1
    1
    1
    Same Performance
    Power
    .64P (vs Single)
    .82P (v dual)
    .44P (v single)
    P
    36% Lower Power
    18 to 56% Lower Power
  • Enabling NextGeneration Consumer Products
    Make It Look Good
    Get clean, crisp and complex graphics powered by 200MT/s. Three dedicated graphics engines for uncompromised user experience.
    Being the Same
    Is Different
    Scalable multicore processors enables onesoftware
    design for a portfolio of products.
    i.MX 6 Series
    Built on ARM®Cortex™-A9
    Do More with
    Less Power
    24 hours of video playback,
    30+ days of standby time
    through unique low-power design and multicore utilization.
    Make It Pop
    Achieve Blu-Ray Disc™ quality, visually stunning dual stream 1080p, 50Mb/s video.
    Innovate with 3D and
    image recognition.
    Industry’s most scalable and powerful platform for
    multimedia and display applications
    26
  • i.MX 6 Series
    i.MX 6Quad
    i.MX 6Dual
    • Quad ARM Cortex A9. 1/1.2GHz
    • 1 MB L2 cache, Neon, VFPv3, Trustzone
    • 3D graphics with 4 shaders up to 200MT/s
    • Dual stream 1080p/720p dec/enc
    • External memory support up to 64-bit DDR3 and 2-channel 32-bit LPDDR2
    • Integrated SATA-II
    i.MX 6Solo, 6Solo Lite
    • Dual ARM Cortex A9, 1/1.2GHz
    • 1 MB L2 cache, Neon, VFPv3, Trustzone
    • 3D graphics with 4 shaders up to 200MT/s
    • Dual stream 1080p/720p dec/enc
    • External memory support up to 64-bit DDR3 and 2-channel 32-bit LPDDR2
    • Integrated SATA-II
    • Single ARM Cortex A9, 1/1.2GHz
    • 256KB L2 cache, Neon, VFPv3, Trustzone
    • Next generation video, 3D graphics (6Solo only)
    • External memory support up to 32bit DDR3 and LPDDR2
    • Integrated EPD controller 
    Common Features of the i.MX 6 Series Platform
    • ARM Cortex A9 based solutions up to 1.2GHz
    • Dual HD 1080p decode, Dual 720p encode, single stream up to 1080p60, 50Mb/s
    • 3D video playback in High definition
    • Low power 1080p playback at 350mW Integrated IO’s that include HDMI v1.4 w/PHY, LVDS display ports, MIPI CSI/DSI for camera/Display,  MIPI HSI, Gigabit Ethernet, multiple USB 2.0, PCI-Express, CAN controller, MLB bus
    • Consumer, Industrial and Automotive temperature range qualifications
    • POP, BGA packaging options using low layer count PCB design rules
    • SW support: Google Android, Microsoft Windows Embedded CE, Ubuntu, QNX, Linux, Linaro, Adobe Flash, Skype
  • Time to Market is Driven by Software
    • With the i.MX 6 series, you do your software work one time and it’s done for your portfolio of products
    i.MX Supported Software:
    Google Android™
    Microsoft® Windows Embedded CE
    Ubuntu
    Linux® OS
    QNX®
    Linaro
    Adobe® Flash®
    Skype™
    Meego (via 3rd Party)
    Breakdown of average total IC design costs for different design activities at different technology nodes
    140
    120
    100
    Design Cost ($M)
    Software
    80
    60
    Verification
    40
    Validation
    20
    Physical
    Technology Node
    0
    350
    250
    180
    130
    90
    65
    45
    32
    22
    Software
    Physical
    Source: IBS 2009
    Verification
    Architecture
    Validation
  • How i.MX 6 Series Enables 3D
    i.MX 6Dual/6Quad IPU
    • Four Display support (2x MIPI-DSI, Parallel, HDMI v1.4a)
    • Stereoscopic camera input
    • Color adjustments and gamut mapping
    • Gamma correction and contrast stretching
    • Compensation for low-light conditions & backlight reduction
    i.MX 6Dual/6Quad VPU
    • H.264 MVC1080p60 decode
    • H.264 MVC 720p60 encode (1080p planned)
    • 350mW power consumption for single video!
    Imagecapture
    Recording Video
    IPU
    2x/4x ARM Cortex- A9s
    3D LCD
    VPU
    Publish
    Movie Content
    2D/3D
    Graphics
    3D Television
    Game Content
    i.MX 6Dual/6Quad– 2x/4x cores
    • Create, transform, enhance, & publish multimedia fast!
    • Intuitive User Interfaces for content viewing
    • Scalability for ‘the next big use case’
    i.MX 6Dual/6Quad 3D Graphics
    - 200 MT/s, 4 shaders, 3 separate engines
    - High quality 3D games optimized for mobile
    - Augmented reality views (real world + 3D objects)
    - Advanced 3D video formats (source/depth format)
  • i.MX 6 Series Low Power Video Processing
    11 to 24 hours of HD playback
    • 1080p30 fps or 720p60 fps h.264 High Profile
    • Single Stream at 50Mbps
    • 350mW decode power
    30
    7 to 15 hours of 3D video playback
    • 1080p60 h.264 MVC
    • Dual stream at 25Mbps each
    • 700mW decode power
    i.MX 6Dual/ 6Quad
    12 hours of 1080p video encode
    • 1080p30fps H.264
    • Single stream at 20Mbps
    • 300mW encode power
    8 hours of 3D video encode
    • 720p60 h.264 MVC
    • Dual stream at 25Mbps each
    • 700mW decode power
  • i.MX Family Product Positioning
    “Balanced”
    Applications: home tablets, kiosks
    Advanced Multimedia
    “Premium”
    Applications:
    Advanced HMI, Aerospace & Defense
    i.MX537
    i.MX535
    i.MX515
    i.MX508
    i.MX513
    i.MX503
    i.MX357
    i.MX512
    <$5
    >$20
    Increasing performance and/or integration
    i.MX353
    i.MX233
    i.MX287
    i.MX286
    i.MX283
    i.MX253
    i.MX257
    Limited Multimedia
    “Entry”
    Applications: portable medical, smart energy
    31
  • i.MX Applications
    Processors
    i.MX 6 Series
    i.MX535 / i.MX508
    i.MX515
    i.MX 7 Series
    Motion
    Sensors
    MMA8450
    Linear Accelerometer
    Accelerometer & Gyroscope Combo
    3-axis Gyro
    MPR121 Capacitive
    Touch Sensor
    3-axis Magnetometer
    Other
    Sensors
    MPL115 Barometer
    Horizon Altimeter
    Sys Control
    Sys Control
    Sys Control
    Sys Control
    Sys Control
    Sys Control
    Sys Control
    Sys Control
    Sys Control
    CPU
    CPU
    CPU
    CPU
    CPU
    CPU
    CPU
    CPU
    CPU
    Connectivity
    Connectivity
    Connectivity
    Connectivity
    Connectivity
    Connectivity
    Connectivity
    Connectivity
    Connectivity
    PMIC A1, 2-4 cell + advanced audio
    PMIC A1, 1 cell + audio
    Audio
    SGTL 5000
    Songbird or 3rd party
    Multimedia
    Multimedia
    Multimedia
    Multimedia
    Multimedia
    Multimedia
    Multimedia
    Multimedia
    Multimedia
    Timers
    Timers
    Timers
    Timers
    Timers
    Timers
    Timers
    Timers
    Timers
    PMIC A1, 2-4 cell
    Memory
    Memory
    Memory
    Memory
    Memory
    Memory
    Memory
    Memory
    Memory
    Display
    Display
    Display
    Display
    Display
    Display
    Display
    Display
    Display
    Power
    Mgmt
    Atlas AP-Lite PMIC
    Int. power, charger & IF
    Ripley or 3rd party PMIC
    Int. power, charger & IF
    Memory I/F
    Memory I/F
    Memory I/F
    Memory I/F
    Memory I/F
    Memory I/F
    Memory I/F
    Memory I/F
    Memory I/F
    i.MX Platform Roadmaps
    32
    PMIC A1, 1 cell
    Security
    Security
    Security
    Security
    Security
    Security
    Security
    Security
    Security
    MC1323xC Zigbee
    802.15.4 Transceiver Family
    MC13213 Zigbee
    802.15.4 Transceiver
    RF4CE/Zigbee
    Networking
    2010
    2011
    2012
    2009