Your SlideShare is downloading. ×
Freescale i.mx golden presentation for blogger july 2011
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Freescale i.mx golden presentation for blogger july 2011

2,383
views

Published on

Published in: Technology, Business

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
2,383
On Slideshare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
50
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Volumes 2010 2015Clamshell 60% 65% 66% 65% 65% 65% Tablet 40% 35% 34% 35% 35% 35% Revenue 2010 2015Clamshell34%39%40%39%39%39%Tablet 66%61%60%61%61%61%
  • These big seven applications include email, games, social networking, instant messaging, mapping & directions, music & radio, and weather. Combined, the big seven will account for 7 billion downloads worldwide in 2014.
  • Pin compatible within package familyIntegrated power management for design simplicityFlexible interfaces – DDR2/3, HDMI, SATA, LVDS, Ethernet, PCIe, multi-channel audio Broad OS support including Android, Chrome, Ubuntu, WinCE 7.0Integrated power management– Simplifies power requirements of the i.MX6 family by integrating critical PMIC functions enabling customers to spend less time designing in power management and more time designing value added features.Flexible interfaces with integrated PHYs including HDMI 1.4, 4x USB ports, Gigabit ethernet, LVDS, FlexCAN, MLB-150, PCIe and SATA-2 reduce board routing complexity and eliminates need for expensive external bridge chip ICs [market first?]Supports up to 5 displays (3 LCDs, 1 HDMI, 1 EPD) for full flexibility to design the best platform for a specific market segmentMultiple I/Os such as LVDS, USB 2.0, MIPI DSI, MIPI CSI, MIPI HSI, SD 3.0, MMC v4.4 ensure broad connectivity options
  • Transcript

    • 1. i.MX
      Your Interface to the World
      i.MX families offer the most versatile platforms for multimedia and display applications, bringing personality and interactivity to a whole new world of products
    • 2. Company Overview
      Semiconductor design and manufacturing company established in 1953
      Focused on the automotive, consumer, industrial, networking, and enabling technologies
      Engaged with 10,000+ customersglobally; more than 100 of the top electronic manufacturers
      Headquartered in Austin, Texas
      19,500 employees in over 30 countries
    • 3. Portfolio Solutions
      General Embedded
      General Embedded
      Body &Security
      Base stations& Controllers
      ApplianceControl
      SmartBooks
      Powertrain& Hybrid
      Routers &Switches
      Home PortableMedical
      eBooks
      Chassis
      & Safety
      Security
      Appliances
      RF RemoteControls
      Smart Meters,Smart Grids
      Driver
      Infotainment
      Printers &
      Gateways
      Sensors forPhones & Games
      Factory Automation& Drives
      3
    • 4. MSG
      RASG
      NMG
      PRODUCTS
      …………………....
      APPLICATION
      PRODUCTS
      ……………………..
      APPLICATION
      PRODUCTS
      …………………….
      APPLICATION
      4
      4
      Who is Freescale?
    • 38. 5
      Freescale Semiconductor
      50+ years of innovation
      Leadership in growth markets
      Broad product & technology portfolio
      Deep customer relationships
      Flexible manufacturing strategy
      Significant R&D investment
      Talented, global workforce
      Solid financial position
    • 39. Forecast: US Consumer PC Sales By Form Factor, 2008 - 2015
      • Smartbooks will capture market growth and cannibalize netbook growth
      6
    • 40. Clamshells vs. Tablets: ASP & Revenue
      • The 60/40 split is reversed for revenue forecasts; based on higher tablet ASP’s
      Revenue ($ M)
      ASP ($)
      Sources ABI Research
      7
    • 41. Consumer Focus is Shifting
      8
    • 42. Ecosystem development will define success
      9
      Users want:
      • Rich, innovative apps/ content
      Developers want:
      • Large customer base to sell to
      • 43. Business support, e.g. marketing
      • 44. Tech (developer) support
      Ecosystem owners want:
      • Profit potential
      • 45. Devices, services, advertising
    • MAD: Platform Strategy
      Medical
      Tablets
      eReader
      Auto Infotainment
      FA / HMI
      Home Energy
      Monitor General Embedded to identify winning verticals early in process
      (Opportunity Size/Volume, Alignment to Core Competencies – e.g. Low-power/Ability to Integrate, Access to Customers)
      General Embedded
      BU invest in focused Vertical Solutions for high volume opportunities
      Leverage ecosystem/internal partnerships for emerging applications
      10
    • 46. Computing Growth Drivers Over Time, 1960-2020E
      Tablets
      eReaders
      Mobile Consumer
      Home Energy
      1,000,000
      100,000
      10,000
      1000
      100
      10
      1
      Enterprise Phones
      10B + Units???
      Cell Phone/ Desktop Internet
      Games
      INCREASING INTEGRATION
      Media Phones
      1B + Units / Users
      Educational
      PC
      100mm + Units
      Devices / Users (mm in Log Scale)
      Smartphones
      Servers
      Thin Clients
      10mm + Units
      Netbooks
      Mainframe
      Car Infotainment
      1mm + Units
      .
      .
      .
      1960
      1970
      1980
      1990
      2000
      2010
      2020
      Note: PC installed base reached 100mm in 1993, cellphone/ Internet users reached 1B in 2002 / 2005 respectively; Source: ITU, Mark Lipacis, Morgan Stanley Research
      New Computing Cycles Supported by 10x More DevicesOpportunities for Semiconductor/Hardware/Software/Services
    • 47. The Market is Shifting from Portable to Mobile Computing
    • 48. The Tablet Usage Model is Rapidly Evolving
      Today
      Longer Term
      Near Term
      General purpose
      Printer
      Home multimedia
      eReaders
      eLearning
      Gaming
      Ruggedized/Industrial
      Business productivity
      Medical
      Children’s
      Auto infotainment
      Enterprise VOIP phones
      Media phones
      Smart monitors
      Appliance displays
      .
      .
      .
      Good, Better, Best
      Small, Medium, Large Form Factors
      Price Segments
      SegmentIntroduction
      Value (Traditional) Segmentation
      Segmentation Proliferation/Maturity
    • 49. Freescale Intelligent Display Devices
      14
      Enabling rapid development of a wide range of multimedia access devices
      Target Markets
      Development Building Blocks
      Medical
      Smartphones,
      Smartbooks& Tablets
      Acceleration, Magnetic, Touch and Pressure Sensors
      ARM-based Applications Processors
      Power Management, Networking
      eReaders
      Ecosystem
      Industrial
      Development Boards, Kits & Reference Designs
      Software Support Solutions
      Connected Consumer
      Automotive
    • 50. Freescale i.MX: Your Interface to the World
      Power consumption
      Integration
      Performance
      i.MX53 is the most versatile platform for multimedia and display applications, bringing personality and interactivity to a whole new world of products
    • 51. Introducing the i.MX 6 SeriesIndustry’s Most Scalable Family of Multimedia Applications Processors
      Build scalable product lines with the new i.MX 6 series — ultimate versatility with compatible single, dual and quad core devices
      • Software and hardware compatibility betweenfamilies makes it even easier to build a portfolio of products quickly
      Best-in-class performance enabled by quad core processing, low power consumption and bleeding-edge multimedia and graphics
      Fast development through simplified hardware design, flexible interfaces and easy-to-usedevelopment kits
      Optimized peripheral sets tailored to serve automotive, industrial and consumer markets
      Breaking the Boundaries of User Experience
    • 52. i.MX6 Series: Advance from i.MX53
      X2.5 / X5 more DMIPS
      70%-100% more web-browsing speed
      X2 more video performance
      X3 more 2D/3D graphics performance
      40% less power for same multimedia application
      Higher & better system integration on a single die
      4GB LPDDR2, LV-DDR3 & DDR3
      WUXGA LVDS display
      3 Gbps SATA II + PHY
      PCIe + PHY
      HDMI
    • Mobile Is Not Your Dad’s Multicore
      Game
      The Bad News: Even 5 years after launch, Dual and Quad Core Desktop Processors are not fully utilized by popular desktop software applications. Software has not kept up with hardware
      Image Editing
      Productivity
      But: How consumers use Desktop/laptops is fundamentally different than mobile/auto.
      So does Multicore make sense for mobile?
      Playback
      Video Editing
      Browsing
      % Utilization of 1.6GHz Quad
      Processor*
      * Evolution of Thread-Level Parallelism in Desktop Applications, Blake, 2010
    • 56. Unbounded User Experience Good Mobile Experience Enhanced by i.MX 6Dual
      The Good News: Mobile & Auto infotainment do not follow the Desk/laptop use paradigm Our devices are on the move and must have more services: Augmented Reality, Environment Sensing, Biometrics, GPS, Cellular Services, Lane detection, Security (remote wipe, secure wallet, trusted boot), Eye Detection, face recognition, Mapping…. These apps are essential to the good mobile experience
      1-
      Watch Video
      Security
      +
      2-
      +
      Browsing
      Face Recog
      Enhanced
      Mobile Services
      Standard
      Use Cases
      3-
      +
      Street Maps
      Environment Sensing
      Game
      4-
      +
      RealityAugment app
      Email/IM
      Cellular
      +
      5-
      OS
      Cortex A9 (1)
      Cortex A9 (2)
    • 57. The Great News: i.MX 6Quad enables a richer experience across the board.Four cores means more services, richer ‘standard apps’, faster response times,and headroom to expand and grow as the market evolves
      Full suite of Enhanced Mobile Services
      Richer ‘Standard’ Apps
      1-
      Watch Video
      DVR Show
      Search crawler
      VPN
      +
      2-
      +
      Reading
      Video Publishing
      Virus check
      Face Reco
      3-
      +
      Street Maps
      LocationSensing
      Browsing
      RealityAugment app
      Game
      Game
      GPS
      4-
      +
      VOIP
      Email/IM
      Heavy Browsing
      Heavy Browsing
      Security
      +
      +
      5-
      OS
      OS
      OS
      Hypervisor
      Cortex A9 (3)
      Cortex A9 (4)
      Cortex A9 (1)
      Cortex A9 (2)
      Unbounded User Experience Great Mobile Experience via i.MX6Quad
    • 58. Unbounded User Experience Safer, Richer Auto Infotainment Solutions via i.MX6Quad
      It doesn’t end with Mobile: i.MX 6Quad benefits extend to Auto Infotainment. Four cores means ability to run critical services like lane departure detection, droopy-eye detection, interactive dashboards, car and environmental sensing, collision avoidance radar on two cores while running richer ‘standard’ apps on the other two cores
      Enhanced Auto Services
      Always Running
      Richer ‘Standard’ Apps
      CarLane Sensing
      Dashboard
      1-
      Street Maps
      Video
      +
      -1
      2-
      +
      -2
      VOIP
      Flash Game
      Eye detection
      Fuel Gauge
      3-
      +
      -3
      Street Maps
      Voice Directions
      Browsing
      Location Monitoring
      4-
      +
      Game
      Game
      -4
      security
      Heads up Display
      5-
      -5
      Environment control
      Audible IM/Email
      Street Maps
      Collision avoidance Radar
      +
      OS
      Secure OS
      Hypervisor
      Cortex A9 (3)
      Cortex A9 (4)
      Cortex A9 (1)
      Cortex A9 (2)
      Standard apps
      Enhancement apps
    • 59. Unbounded User Experience Multiple Personas: “Can I borrow the tablet for a few minutes?”
      User #1: Janelle
      High Tech Professional
      Using Email/IM, Browsing flights, getting maps, updating status on Facebook
      Taking a 20 minute break but doesn’t want to logout of her apps
      • User #2: Kyle
      • 60. Currently on vacation
      • 61. Wants to check Facebook, browse sports news, play game of Poker online vs friends
      • 62. Asks to borrow the tablet for 20 minutes
      Game
      Street Maps
      LocationSensing
      Facebook
      User #2(active)
      User #1
      (active)
      User #2
      User #1
      (apps running)
      Email/IM
      Browser
      Browser
      Browser
      OS
      OS
      Janelle
      Kyle
      OS
      OS
      OS
      OS
      Log in
      Log in
      Hypervisor
      Hypervisor
      Cortex A9 (3)
      Cortex A9(4)
      Cortex A9 (3)
      Cortex A9(4)
      Cortex A9 (1)
      Cortex A9 (2)
      Cortex A9 (1)
      Cortex A9 (2)
      i.MX 6Dual and 6Quad -- Unbounded Use by Multiple People
    • 63. Unbounded User Experience Multiple Personas: “Can you drive for the next hour?”
      User #1: Janelle
      Currently in passenger seat
      Checking work email, navigating car,playing Solitaire Flash game via browser
      Doesn’t want to lose progress on emails or game
      • User #2: Kyle
      • 64. Tired of driving, wants to spend 1 hour w/ car system
      • 65. Wants to check Twitter, play Quake 4 and check up on stock quotes via browser
      • 66. Asks Janelle if she can drive for an hour
      Game
      Street Maps
      LocationSensing
      Facebook
      User #2(active)
      User #1
      (active)
      User #2
      User #1
      (apps running)
      Email/IM
      Browser
      Browser
      Browser
      Janelle
      Kyle
      Switch Driver
      Janelle
      OS
      OS
      OS
      OS
      OS
      OS
      Hypervisor
      Hypervisor
      Cortex A9 (3)
      Cortex A9(4)
      Cortex A9 (3)
      Cortex A9(4)
      Cortex A9 (1)
      Cortex A9 (2)
      Cortex A9 (1)
      Cortex A9 (2)
      i.MX 6Dual and 6Quad -- Unbounded Use by Multiple People
    • 67. Unbounded Experience – More is Less: Lower Power Consumption for Single Application
      i.MX 6Quad
      i.MX 6Dual
      i.MX 6Solo
      Browsing RichWebsite withmultiple tabs(Reqs 1Ghz)
      1.2GhzSingle A9
      2.4GhzDual A9
      4.8GhzQuad A9
      Browser
      1
      1
      1
      Same Performance
      Power
      P
      .87P
      .69P
      30% Lower Power
      13% Lower Power
    • 68. Unbounded Experience – More is Less: Lower Power Consumption for Multiple Applications
      i.MX 6Dual
      i.MX 6Quad
      Hypothetical singlecore processorat 2.4Ghz
      HypotheticalProcessor
      Playing rich3D game andVOIP for game chat
      (requires 2GHz)
      Single core must double frequency
      to do use case
      2.4GhzSingle A9
      2.4GhzDual A9
      4.8GhzQuad A9
      Rich GameVOIP
      1
      1
      1
      Same Performance
      Power
      .64P (vs Single)
      .82P (v dual)
      .44P (v single)
      P
      36% Lower Power
      18 to 56% Lower Power
    • 69. Enabling NextGeneration Consumer Products
      Make It Look Good
      Get clean, crisp and complex graphics powered by 200MT/s. Three dedicated graphics engines for uncompromised user experience.
      Being the Same
      Is Different
      Scalable multicore processors enables onesoftware
      design for a portfolio of products.
      i.MX 6 Series
      Built on ARM®Cortex™-A9
      Do More with
      Less Power
      24 hours of video playback,
      30+ days of standby time
      through unique low-power design and multicore utilization.
      Make It Pop
      Achieve Blu-Ray Disc™ quality, visually stunning dual stream 1080p, 50Mb/s video.
      Innovate with 3D and
      image recognition.
      Industry’s most scalable and powerful platform for
      multimedia and display applications
      26
    • 70. i.MX 6 Series
      i.MX 6Quad
      i.MX 6Dual
      • Quad ARM Cortex A9. 1/1.2GHz
      • 71. 1 MB L2 cache, Neon, VFPv3, Trustzone
      • 72. 3D graphics with 4 shaders up to 200MT/s
      • 73. Dual stream 1080p/720p dec/enc
      • 74. External memory support up to 64-bit DDR3 and 2-channel 32-bit LPDDR2
      • 75. Integrated SATA-II
      i.MX 6Solo, 6Solo Lite
      • Dual ARM Cortex A9, 1/1.2GHz
      • 76. 1 MB L2 cache, Neon, VFPv3, Trustzone
      • 77. 3D graphics with 4 shaders up to 200MT/s
      • 78. Dual stream 1080p/720p dec/enc
      • 79. External memory support up to 64-bit DDR3 and 2-channel 32-bit LPDDR2
      • 80. Integrated SATA-II
      • 81. Single ARM Cortex A9, 1/1.2GHz
      • 82. 256KB L2 cache, Neon, VFPv3, Trustzone
      • 83. Next generation video, 3D graphics (6Solo only)
      • 84. External memory support up to 32bit DDR3 and LPDDR2
      • 85. Integrated EPD controller 
      Common Features of the i.MX 6 Series Platform
      • ARM Cortex A9 based solutions up to 1.2GHz
      • 86. Dual HD 1080p decode, Dual 720p encode, single stream up to 1080p60, 50Mb/s
      • 87. 3D video playback in High definition
      • 88. Low power 1080p playback at 350mW Integrated IO’s that include HDMI v1.4 w/PHY, LVDS display ports, MIPI CSI/DSI for camera/Display,  MIPI HSI, Gigabit Ethernet, multiple USB 2.0, PCI-Express, CAN controller, MLB bus
      • 89. Consumer, Industrial and Automotive temperature range qualifications
      • 90. POP, BGA packaging options using low layer count PCB design rules
      • 91. SW support: Google Android, Microsoft Windows Embedded CE, Ubuntu, QNX, Linux, Linaro, Adobe Flash, Skype
    • Time to Market is Driven by Software
      • With the i.MX 6 series, you do your software work one time and it’s done for your portfolio of products
      i.MX Supported Software:
      Google Android™
      Microsoft® Windows Embedded CE
      Ubuntu
      Linux® OS
      QNX®
      Linaro
      Adobe® Flash®
      Skype™
      Meego (via 3rd Party)
      Breakdown of average total IC design costs for different design activities at different technology nodes
      140
      120
      100
      Design Cost ($M)
      Software
      80
      60
      Verification
      40
      Validation
      20
      Physical
      Technology Node
      0
      350
      250
      180
      130
      90
      65
      45
      32
      22
      Software
      Physical
      Source: IBS 2009
      Verification
      Architecture
      Validation
    • 92. How i.MX 6 Series Enables 3D
      i.MX 6Dual/6Quad IPU
      • Four Display support (2x MIPI-DSI, Parallel, HDMI v1.4a)
      • 93. Stereoscopic camera input
      • 94. Color adjustments and gamut mapping
      • 95. Gamma correction and contrast stretching
      • 96. Compensation for low-light conditions & backlight reduction
      i.MX 6Dual/6Quad VPU
      • H.264 MVC1080p60 decode
      • 97. H.264 MVC 720p60 encode (1080p planned)
      • 98. 350mW power consumption for single video!
      Imagecapture
      Recording Video
      IPU
      2x/4x ARM Cortex- A9s
      3D LCD
      VPU
      Publish
      Movie Content
      2D/3D
      Graphics
      3D Television
      Game Content
      i.MX 6Dual/6Quad– 2x/4x cores
      • Create, transform, enhance, & publish multimedia fast!
      • 99. Intuitive User Interfaces for content viewing
      • 100. Scalability for ‘the next big use case’
      i.MX 6Dual/6Quad 3D Graphics
      - 200 MT/s, 4 shaders, 3 separate engines
      - High quality 3D games optimized for mobile
      - Augmented reality views (real world + 3D objects)
      - Advanced 3D video formats (source/depth format)
    • 101. i.MX 6 Series Low Power Video Processing
      11 to 24 hours of HD playback
      • 1080p30 fps or 720p60 fps h.264 High Profile
      • 102. Single Stream at 50Mbps
      • 103. 350mW decode power
      30
      7 to 15 hours of 3D video playback
      • 1080p60 h.264 MVC
      • 104. Dual stream at 25Mbps each
      • 105. 700mW decode power
      i.MX 6Dual/ 6Quad
      12 hours of 1080p video encode
      • 1080p30fps H.264
      • 106. Single stream at 20Mbps
      • 107. 300mW encode power
      8 hours of 3D video encode
      • 720p60 h.264 MVC
      • 108. Dual stream at 25Mbps each
      • 109. 700mW decode power
    • i.MX Family Product Positioning
      “Balanced”
      Applications: home tablets, kiosks
      Advanced Multimedia
      “Premium”
      Applications:
      Advanced HMI, Aerospace & Defense
      i.MX537
      i.MX535
      i.MX515
      i.MX508
      i.MX513
      i.MX503
      i.MX357
      i.MX512
      <$5
      >$20
      Increasing performance and/or integration
      i.MX353
      i.MX233
      i.MX287
      i.MX286
      i.MX283
      i.MX253
      i.MX257
      Limited Multimedia
      “Entry”
      Applications: portable medical, smart energy
      31
    • 110. i.MX Applications
      Processors
      i.MX 6 Series
      i.MX535 / i.MX508
      i.MX515
      i.MX 7 Series
      Motion
      Sensors
      MMA8450
      Linear Accelerometer
      Accelerometer & Gyroscope Combo
      3-axis Gyro
      MPR121 Capacitive
      Touch Sensor
      3-axis Magnetometer
      Other
      Sensors
      MPL115 Barometer
      Horizon Altimeter
      Sys Control
      Sys Control
      Sys Control
      Sys Control
      Sys Control
      Sys Control
      Sys Control
      Sys Control
      Sys Control
      CPU
      CPU
      CPU
      CPU
      CPU
      CPU
      CPU
      CPU
      CPU
      Connectivity
      Connectivity
      Connectivity
      Connectivity
      Connectivity
      Connectivity
      Connectivity
      Connectivity
      Connectivity
      PMIC A1, 2-4 cell + advanced audio
      PMIC A1, 1 cell + audio
      Audio
      SGTL 5000
      Songbird or 3rd party
      Multimedia
      Multimedia
      Multimedia
      Multimedia
      Multimedia
      Multimedia
      Multimedia
      Multimedia
      Multimedia
      Timers
      Timers
      Timers
      Timers
      Timers
      Timers
      Timers
      Timers
      Timers
      PMIC A1, 2-4 cell
      Memory
      Memory
      Memory
      Memory
      Memory
      Memory
      Memory
      Memory
      Memory
      Display
      Display
      Display
      Display
      Display
      Display
      Display
      Display
      Display
      Power
      Mgmt
      Atlas AP-Lite PMIC
      Int. power, charger & IF
      Ripley or 3rd party PMIC
      Int. power, charger & IF
      Memory I/F
      Memory I/F
      Memory I/F
      Memory I/F
      Memory I/F
      Memory I/F
      Memory I/F
      Memory I/F
      Memory I/F
      i.MX Platform Roadmaps
      32
      PMIC A1, 1 cell
      Security
      Security
      Security
      Security
      Security
      Security
      Security
      Security
      Security
      MC1323xC Zigbee
      802.15.4 Transceiver Family
      MC13213 Zigbee
      802.15.4 Transceiver
      RF4CE/Zigbee
      Networking
      2010
      2011
      2012
      2009

    ×