Transcript of "YourSports.com Media Kit - Summer 2009"
YourSports.com delivers the
Greatest Games in NCAA Football history
and a sports targeted ad network targeted at Men ages 18-54
ROSE BOWLS. NATIONAL CHAMPIONSHIPS. THE GREATEST GAMES EVER PLAYED.
BROADCAST EXCLUSIVELY ONLINE VIA THE YOURSPORTS NETWORK.
TARGETING MEN AGES 18-54.
SYNDICATED REGIONALLY. PROMOTED NATIONALLY. MASSIVE REACH.
IT’S HULU FOR TIER 2 AND TIER 3 PREMIUM SPORTS CONTENT.
ABOUT THE YOURSPORTS NETWORK
YourSports is an online video network delivering full games and highlights to sports fans
wherever they are on the web.
Our content includes the greatest games in NCAA sports history, high school games, and
user-generated programming. Fans vote for the games they want us to broadcast.
Our Sports Ad network can deliver sponsors up to 100 Million targeted brand
impressions every month.
Audience We Deliver
WE EXCEL AT TARGETING 18-54 YEAR OLD MALE COLLEGE GRADUATES WITH
HOUSEHOLD INCOMES EXCEEDING $75,000 WHO HAPPEN TO BE HUGE SPORTS FANS.
AUDIENCE DEMOGRAPHICS THE ROI WE DELIVER SPONSORS:
Age Occupation » Increased brand awareness and loyalty
Under 18 24% Mgmt/Professional 43%
18-24 12% Technical 7% » New leads
25-44 37% Other Employed 12%
» Guaranteed, massive audiences
45-54 14% Student 29%
55+ 13% Other 9% » Regional targeting with national reach
Male 79% Less than $35k 21% HOW WE DELIVER IT:
Female 21% $35k-$49.9k 22% » Online video
$50k or More 57%
Education » Branded video players, a.k.a. viral widgets
HS Attendee/Grad 20%
College Attendee/Grad 80% » Branded video commercials
Source: YourSports Internal Traffic Reporting, Newspaper Partner Network
» Content found nowhere else on the web
Opportunity #1: Sports Display Ad Network
2 SPORTS CHANNELS STANDARD TARGETING OPTIONS
Fans, News, & Gamers Channel 1. Specific Sites
125 Sites, 500M Impressions, 12M Unique’s
3. Day Part
Online Newspapers Channel 4. Cities
48 Sites, 3.2M Impressions, 32k Unique’s 5. States
TARGETING PROGRAMS 8. Language
Ad Type Max File Size
Unit File Types Max Animation Time Audio
(IAB Standard) Flash Image
Skyscraper 160 x 600 .swf / .jpg / .gif 30KB 20KB 15 seconds No
Leaderboard 728 x 90 .swf / .jpg / .gif 30KB 20KB 15 seconds No
Large Rectangle 300 x 250 .swf / .jpg / .gif 30KB 20KB 15 seconds No
Why Newspaper Websites?
THE SPORTS PAGES ON
LOCAL NEWSPAPER WEBSITES
OWN the Local Sports audience
• Newspaper websites are the # 1 destination for local sports news and
information in 22 of the top 25 markets in the U.S.†
• Sports sections on the top 100 newspaper websites in the U.S. attract over
27 million unique visitors each month—that’s more than the ESPN (21M)
and Sports Illustrated (5M) websites combined!‡
• Sports sections on newspaper websites can deliver online video to massive
audiences of local sports fans across regional and national markets 24/7
† comScore January 2008, National Newspaper Network LP
‡ Comscore Sept 2008
Opportunity #2: Historic Pac-10 Football Games
8 OF THE GREATEST NCAA FOOTBALL
GAMES IN PAC-10 NORTHWEST HISTORY,
CHOSEN BY THE FANS,
BROADCAST ONTO THE SPORTS-SECTIONS OF THE MAJOR
NEWSPAPER WEBSITES IN THE NORTHWEST,
AND PROMOTED NATIONWIDE WITH BRANDED VIDEO ADS.
ONE GAME PER WEEK FROM AUGUST 15TH TO SEPTEMBER 15TH,
UP TO 25 MILLION GUARANTEED BRAND IMPRESSIONS
Regional Syndication, National Reach
Our multi-game sponsorship campaigns are syndicated to local and regional markets
nationwide, allowing YourSports to deliver up to 500 Million guaranteed impressions
upfront—to over 12 Million Unique Visitors nationwide.
# of Monthly brand impressions and unique visitors the Sports-sections on newspaper websites we can deliver
220K Unique Visitors
250K Unique Visitors 268K Unique Visitors 244K Unique Visitors 227K Unique Visitors
1.4M Brand Impressions
1.7M Brand Impressions 2.33M Brand Impressions 2.5M Brand Impressions 3.9M Brand Impressions
276K Unique Visitors
156K Unique Visitors 1.4M Brand Impressions
1.1M Brand Impressions 156K Unique Visitors
1.1M Brand Impressions
614K Unique Visitors
4.1M Brand Impressions
231K Unique Visitors
26M Unique Visitors 1.2M Brand Impressions
517k Unique Visitors 23M Brand Impressions
1.6M Brand Impressions 143K Unique Visitors
1.1M Brand Impressions 1.5M Unique Visitors
6.7M Brand Impressions
330K Unique Visitors
1.2M Unique Visitors 1.4M Brand Impressions
4.2M Brand Impressions 234K Unique Visitors
3.2M Brand Impressions 332K Unique Visitors
3.3M Brand Impressions
232K Unique Visitors
446K Unique Visitors 1.2M Brand Impressions
3.2M Brand Impressions
197K Unique Visitors
1M Brand Impressions 213K Unique Visitors
1.6M Brand Impressions
Brand Impression = # video plays, branded widget views, and branded promo ad views on the Sports’sections of newspaper websites Sources: ComScore, National Newspaper Association, Internal Data
NCAA Greatest Games: Sponsorship Elements
YOUR BRAND YOUR BRAND
LOGO HERE LOGO HERE
INTERACTIVE VIDEO PLAYER ON YOURSPORTS.COM YOUR BRAND MESSAGE HERE W/LEAD GENERATION LINKS YOUR BRAND MESSAGE HERE W/LEAD GENERATION LINKS
enables fans to click on any object for contextual real-time
information. It’s the intersection of editorial and video in a single SYNDICATED VIDEO PLAYER ALL GAME PLAYS
experience. VideoClix® technology maximizes brand is sponsored by your brand. The include a 7 second presenting sponsor
engagement and increases viewer retention. skinned player includes your custom mention, a :30 second mid-roll
logo and a URL for direct response. commercial, and a :30 post-roll.
IN-BANNER PROMO VIDEOS
are branded with your logo and placed on premium sports-targeted websites across the web to
promote your sponsored campaign.
SUCCESS WITH THE SEATTLETIMES.COM
In Oct ‘08, YourSports syndicated 6 high school football games onto the Sports-section of
the Seattle Times’ website, generating phenomenal audience and engagement metrics.
# Games on SeattleTimes.com 6
# Total Games Watched 4,527
# Promo Banner Ad Views 1,670,492
# YS-Branded Video Player Loads 397,201
# Minutes Watched per Game 6.72
% Viewers Watched Entire Games 6.06%
# Total Viewing Hours 558
% Unique Viewers on High School Sports
section of the Seattle Times' website site 1.6%
clicking through to yoursports.com
% Click-Through visitors from Seattle Times'
website registering on yoursports.com 7.1%
# TOTAL BRAND IMPRESSIONS 2,072,220
Seattle Times Internal Metrics
YourSports Internal Metrics
in NCAA and high school sports is broadcast online, on mobile
phones, and on living room TV’s all across the U.S.
SIGN ON NOW AS THE EXCLUSIVE SPONSOR OF OUR PAC-10 NETWORK.
This sponsorship opportunity begins August 15th
(flight dates are flexible)
ALSO AVAILABLE ARE
CUSTOM AD NETWORK SPONSORSHIPS
For rates & more information contact:
Jim Burnette, National Sales Director
COMING WINTER 2010: Historic Pac-10 and Big 12 Basketball campaigns