Speakeasy Media: Hauteitis Presentation

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A social media recommendation presentation for the developing luxury online fashion retailer Hauteitis.

A social media recommendation presentation for the developing luxury online fashion retailer Hauteitis.

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  • 1. Who is Speakeasy?WE AREIndependent boutique agency that’s a partnership betweenthe artistic legend of Slingshot ad agency and journalisticgiant The Dallas Morning News (with access to all pastWE CREATEcontent for use on your media streams!)Content marketing for smart social media. We’re not asinterested in building a huge but hollow audience: we wantto develop depth and devotion. We strategically accomplishWE DELIVERthis through excellent, relevant and engaging content.White glove service using the most cutting edge technologyand a dream team of contributors to create a turnkeyapproach to your social media. SPEAKEASY
  • 2. Social Media Snapshot 460 likes · 10 talking about this 17 followers · 88 following · 98 tweets 28 followers · 19 likes · 151 pins no presence found no presence found GREAT OPPORTUNITIES HERE! SPEAKEASY
  • 3. Opportunities Maximizing your content stream: Content is king. Custom graphics, entertaining verbiage and seamless links for each post are the standard expectations to keep audiences engaged, especially if your audience overlaps from network to network. Not to mention that Facebook penalizes you for certain posting faux-pas. Less than 10% of your network may be seeing your posts, so a budget strategy for promoting posts and content that meets readers needs is essential! Streamlining your Data: New Facebook API has allowed integration with third party software to increase the data collection for your social media. This is crucial to ensure that you’re spending time reaching the people you want to reach with the messages they want to hear. Great for outreach to new audiences if done correctly, and keeps your main network from being flooded. Strategizing to reach different networks: A social media strategy ties your marketing efforts together and introduces users to new portals for experiencing your brand. Personalities and audiences from across your social network mingle so that everything is connected seamlessly. New apps allow custom page badges that turn Facebook into a mini version of your website; each user has an experience that’s everything they want and nothing they don’t. SPEAKEASY
  • 4. Recommendations Improve unique content, create various sub pages through custom badges and increase frequency of graphics and video in posts while decreasing self-promotion. Create editorial calendar for twitter accounts and strategically address hot areas of fashion intel. Content should be customized for twitter and synced with Pinterest and Instagram. This is the largest area of growth for your brand. A complete build-out of Pinterest creates a hub for high couture fashion reporting and establishes Hauteitis as a thought- leader in visual fashion retail. Images hosted on your blog increase click-through traffic. Instagram is your visual Twitter-substitute. Live-posting increases the glamour and mystique of the couture fashion industry and is also a potential personal shopping tool if exclusives are featured first on Instagram. Feed should be added to your main site, also. YouTube is the second largest search engine on the Internet. All events, interviews, styling and photo shoots should be captured and uploaded with keyword optimization. Video content is quickly becoming more important than text. SPEAKEASY
  • 5. Let’s Begin, Shall We?Facebook cover image custom Monthly metrics reportre-design Dedicated account managerCustom Twitter cover image Basic reputation management50 engagements each month 508 Digital basic service andComplete Pinterest build-out dashboardOne weekly blog postCustom editorial calendarOne product video produced anddistributed composed of creative shots submitted by client e-commerce enabled platform NET INVESTMENT $1995/month based on a one year contract SPEAKEASY
  • 6. Let’s Begin, Shall We?Facebook cover image custom Four online promotionsre-design custom graphics designedCustom Twitter cover image complete management ofComplete Pinterest build-out contest and fulfillmentInstagram setup and training entrant data collected forYouTube channel creation and future marketing useoptimization Monthly metrics report80 engagements each month Dedicated account managerTwo weekly blog posts Basic reputation managementCustom editorial calendar 508 Digital basic service andUp to four product videos dashboardproduced and distributed Search management provided composed of creative shots submitted by client NET INVESTMENT $2995/month based on a one year contract e-commerce enabled platform SPEAKEASY
  • 7. SPEAK TO US. EASILY. Erin Davis FULFILLMENT DIRECTOR ERIND@YOURSPEAKEASY.COM WWW.YOURSPEAKEASY.COM 214-738-7404 {ANYWHERE} @ERINWHITEDAVISFACEBOOK.COM/YOURSPEAKEASY SPEAKEASY