Understanding LinkedInThe Social Network for Business Professionals
Brought to you by:        Michelle Snow ~ Your Game Changer  Pro Athlete – Serial Entrepreneur – Business Coach Would you ...
What Is LinkedIn? A social media network where business people grow their networks and expand their business connections
The Benefits of LinkedIn Talk directly with decision makers Accessible from any computer, any time of day Identify, res...
Creating Your Profile Your profile = resume, business card & elevator speech all rolled together What type of image do y...
Creating Your Profile How will you position yourself and contribute your expertise? How are other leaders using LinkedIn...
LinkedIn Leaders Do some research about who’s a leader using LinkedIn1. Go to Google.com2.Type in the search string site:...
LinkedIn Leaders
LinkedIn Leaders How are the top 3 profiles using their keywords? A high-ranking profile is important to be found by  ot...
Setting Up a Free Account1. Go to LinkedIn.com2. Select “Join Today”
Setting Up a Free Account   Enter your name and email address you want    associated with your profile
Setting Up a Free Account   Input details about your professional experience
Finding LinkedIn Contacts   Contacts can be imported from your email address   OR you can skip this part for now by choo...
Finding LinkedIn Contacts
Finding LinkedIn Contacts Manually enter your contact email addresses to send invitations
Writing Your Profile1. Click the “Profile” menu from the Navigation toolbar2. Choose “Edit Profile” from the drop-down menu
Writing Your Profile   Enter your experience   Click on the blue linksto add more information
Writing Your Profile
Uploading a Photo Profiles without a photo are less personal Choose photos wisely – you cannot edit once it’s uploaded ...
Uploading a Photo1. Select “Profile” from the navigation toolbar2. Click “Edit Profile” from the drop-down menu3. Once on ...
Uploading a Photo
Uploading a Photo   Upload your image
Uploading a Photo   Crop your photo, if necessary
Uploading a Photo   Decide who can see your photo
Creating Your Headline LinkedIn headline = your elevator speech Elevator speech = short summary used to define a product...
Creating Your Headline To update your headline, from your profile’s editing area, choose “Edit” next to your name
Creating Your Headline Your “Professional Headline” displays as the primary tagline at the top of your profile and return...
Public vs. Private Profiles Private = some aspects of your profile will be hidden from non-members A well-crafted headli...
Public vs. Private Profiles Public = all aspects of your profile will appear in  searches People can research you withou...
Public vs. Private Profiles1. Clicking “Profile” from the navigation toolbar2. Choose “Edit Profile” from the drop-down me...
Public vs. Private Profiles
Public vs. Private Profiles The next page gives you the option to un-select areas for public view
Importing Contacts Looking for contacts individually can waste time1. Choose the “Contacts” menu from the navigation bar2...
Importing Contacts Sync with your email address, input emails manually, or import from another email application
Importing Contacts Upload contacts using .txt, .csv, or .vcf files Click on “Import your desktop email contacts” Browse...
Importing Contacts
Connecting With People After importing contacts, each person will receive an  invitation to connect with you If they acc...
Customizing Your URL Customize your URL for branding purposes Easy to remember Promote your signature on your blog, Fac...
Customizing Your URL1. Select the “Profile” menu from the navigation bar2. Click “Edit Profile” from the drop-down menu3. ...
Customizing Your URL
Customizing Your URL
Your Home Page See status updates from your network connections Respond directly by using the “Like”, “Comment”, or “Sen...
Your Home Page Post your own updates by entering messages intothe empty conversation field
LinkedIn Applications1. Click the “More” menu from the navigation toolbar2. Or select “Add an Application” from the lower ...
LinkedIn Applications  Tweets Application – connect your LinkedIn profile  to your Twitter stream  Events Application – le...
Privacy Settings1. Click your “Name” at the top, right-hand side of your    profile page2. Select “Settings” from the drop...
Privacy Settings
Email Settings How accessible do you want to be to your network?
Invitation Filtering Are you open to accepting all invites or only selected  invites?
Hierarchy of Connections Each connection is a bridge to forming more connections Direct contacts = Level 1 contacts All...
Hierarchy of Connections Contacts of your Level 1 connections = Level 2 contacts
Adding New Contacts Introductions – finding someone in your personal network who can introduce you to a particular person
Adding New Contacts Inmails – paid feature allowing you to send emails to a  particular person’s LinkedIn mailbox, even i...
Adding New Contacts Invites – can be sent to anyone at any time but if  someone responds with “I don’t know this  person”...
Building Credibility Engage the LinkedIn community regularly Recommendations = testimonials from clients or  customers ...
Building Credibility As stated by LinkedIn:“Users with Recommendations in their profiles are  three times more likely to ...
Building Credibility Recommendations are visible to your personal network and Fortune 500 companies utilizing the LinkedI...
Building Credibility Ask for  Recommendations from  clients Satisfied clients are  usually happy to share  their experie...
Recommendations1. Select “Profile” from the navigation toolbar2. Choose “Recommendations” from the drop-down    menu3. Cli...
Recommendations
LinkedIn Answers Answer questions from the LinkedIn community and built your reputation as an expert in your niche1. Clic...
LinkedIn Answers
LinkedIn Answers Questions stay open for 7 days Multiple experts can answer Answers voted as “best” give you a green st...
LinkedIn Answers To answer a question:1. Click the question2. Select the “Answer” button on the next page3. Input all det...
LinkedIn Answers1. Click the question
LinkedIn Answers2. Select the “Answer” button on the next page
LinkedIn Answers3. Input all details   necessary into the   entry form to   thoroughly respond to   the question
LinkedIn Groups Strengthen connections in an exclusive forum Where LinkedIn members share common skills, experiences, in...
LinkedIn Groups1. Select “Groups Directory” from “Groups” menu on the    LinkedIn navigation bar2. Click “Search Groups” b...
Service Providers: Add your service packages here Add a strong call to action Or add a coupon code or free offer here
LinkedIn Groups
I truly hope this PowerPoint presentation helped you toreach your goals with LinkedIn.I look forward to a lifelong friends...
Brought to you by:        Michelle Snow ~ Your Game Changer  Pro Athlete – Serial Entrepreneur – Business CoachFollow me h...
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Understanding Linked In

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Learn how to leverage the power of LinkedIn to grow your network today!

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Understanding Linked In

  1. 1. Understanding LinkedInThe Social Network for Business Professionals
  2. 2. Brought to you by: Michelle Snow ~ Your Game Changer Pro Athlete – Serial Entrepreneur – Business Coach Would you mind clicking here to send me an invite? You can also follow me here:FacebookTwitter
  3. 3. What Is LinkedIn? A social media network where business people grow their networks and expand their business connections
  4. 4. The Benefits of LinkedIn Talk directly with decision makers Accessible from any computer, any time of day Identify, research, contact, follow up, engage & maintain your prospects all in one place
  5. 5. Creating Your Profile Your profile = resume, business card & elevator speech all rolled together What type of image do you want to project? What type of prospects do you want to reach?
  6. 6. Creating Your Profile How will you position yourself and contribute your expertise? How are other leaders using LinkedIn? Check out your competitors’ profiles Adjust your profile as necessary
  7. 7. LinkedIn Leaders Do some research about who’s a leader using LinkedIn1. Go to Google.com2.Type in the search string site:linkedin.com “your keywords”3. Replace the phrase “your keywords” with terms related to your specialty
  8. 8. LinkedIn Leaders
  9. 9. LinkedIn Leaders How are the top 3 profiles using their keywords? A high-ranking profile is important to be found by others Goal = be listed in the top 3 results for your keywords
  10. 10. Setting Up a Free Account1. Go to LinkedIn.com2. Select “Join Today”
  11. 11. Setting Up a Free Account Enter your name and email address you want associated with your profile
  12. 12. Setting Up a Free Account Input details about your professional experience
  13. 13. Finding LinkedIn Contacts Contacts can be imported from your email address OR you can skip this part for now by choosing “Skip This Step” at the bottom of the screen
  14. 14. Finding LinkedIn Contacts
  15. 15. Finding LinkedIn Contacts Manually enter your contact email addresses to send invitations
  16. 16. Writing Your Profile1. Click the “Profile” menu from the Navigation toolbar2. Choose “Edit Profile” from the drop-down menu
  17. 17. Writing Your Profile Enter your experience Click on the blue linksto add more information
  18. 18. Writing Your Profile
  19. 19. Uploading a Photo Profiles without a photo are less personal Choose photos wisely – you cannot edit once it’s uploaded Remember what type of image you want to project with your profile
  20. 20. Uploading a Photo1. Select “Profile” from the navigation toolbar2. Click “Edit Profile” from the drop-down menu3. Once on the editing page, choose “Add Photo”
  21. 21. Uploading a Photo
  22. 22. Uploading a Photo Upload your image
  23. 23. Uploading a Photo Crop your photo, if necessary
  24. 24. Uploading a Photo Decide who can see your photo
  25. 25. Creating Your Headline LinkedIn headline = your elevator speech Elevator speech = short summary used to define a product, organization or service and its value proposition Strategically use keywords when writing your headline
  26. 26. Creating Your Headline To update your headline, from your profile’s editing area, choose “Edit” next to your name
  27. 27. Creating Your Headline Your “Professional Headline” displays as the primary tagline at the top of your profile and returns for internal search results
  28. 28. Public vs. Private Profiles Private = some aspects of your profile will be hidden from non-members A well-crafted headline could get people excited about you and become a member of LinkedIn to network with you.
  29. 29. Public vs. Private Profiles Public = all aspects of your profile will appear in searches People can research you without becoming a member of LinkedIn
  30. 30. Public vs. Private Profiles1. Clicking “Profile” from the navigation toolbar2. Choose “Edit Profile” from the drop-down menu3. Scroll the page until you see the “Public Profile” field4. Select the “Edit” link to the right of the website address
  31. 31. Public vs. Private Profiles
  32. 32. Public vs. Private Profiles The next page gives you the option to un-select areas for public view
  33. 33. Importing Contacts Looking for contacts individually can waste time1. Choose the “Contacts” menu from the navigation bar2. Select “Add connection” from the drop-down menu. There you’ll find several choices for importing data.
  34. 34. Importing Contacts Sync with your email address, input emails manually, or import from another email application
  35. 35. Importing Contacts Upload contacts using .txt, .csv, or .vcf files Click on “Import your desktop email contacts” Browse your computer files and attach the document
  36. 36. Importing Contacts
  37. 37. Connecting With People After importing contacts, each person will receive an invitation to connect with you If they accept the invitation, you’ll be connected
  38. 38. Customizing Your URL Customize your URL for branding purposes Easy to remember Promote your signature on your blog, Facebook pages & email signatures to drive traffic to your profile
  39. 39. Customizing Your URL1. Select the “Profile” menu from the navigation bar2. Click “Edit Profile” from the drop-down menu3. Scroll down the page until you see your “Public Profile” website link4. Choose the “Edit” function to the right of your link.
  40. 40. Customizing Your URL
  41. 41. Customizing Your URL
  42. 42. Your Home Page See status updates from your network connections Respond directly by using the “Like”, “Comment”, or “Send a Message” links under each update Liking or commenting are ways to gain attention of hard to reach contacts
  43. 43. Your Home Page Post your own updates by entering messages intothe empty conversation field
  44. 44. LinkedIn Applications1. Click the “More” menu from the navigation toolbar2. Or select “Add an Application” from the lower right side of your Home page3. Or choose “Add an Application” from the sections area while editing your Profile page.
  45. 45. LinkedIn Applications Tweets Application – connect your LinkedIn profile to your Twitter stream Events Application – let others know about your networking agenda Wordpress – sync blog posts with LinkedIn updates
  46. 46. Privacy Settings1. Click your “Name” at the top, right-hand side of your profile page2. Select “Settings” from the drop-down menu
  47. 47. Privacy Settings
  48. 48. Email Settings How accessible do you want to be to your network?
  49. 49. Invitation Filtering Are you open to accepting all invites or only selected invites?
  50. 50. Hierarchy of Connections Each connection is a bridge to forming more connections Direct contacts = Level 1 contacts All the contacts of YOUR Level 1 contacts are made visible to you
  51. 51. Hierarchy of Connections Contacts of your Level 1 connections = Level 2 contacts
  52. 52. Adding New Contacts Introductions – finding someone in your personal network who can introduce you to a particular person
  53. 53. Adding New Contacts Inmails – paid feature allowing you to send emails to a particular person’s LinkedIn mailbox, even if they are not in your network If you don’t get a response after 7 days, you get credit for that Inmail
  54. 54. Adding New Contacts Invites – can be sent to anyone at any time but if someone responds with “I don’t know this person”, your account can be frozen
  55. 55. Building Credibility Engage the LinkedIn community regularly Recommendations = testimonials from clients or customers Social proof from a third party that you’re a solid professional
  56. 56. Building Credibility As stated by LinkedIn:“Users with Recommendations in their profiles are three times more likely to receive relevant offers and inquiries through searches on LinkedIn.”
  57. 57. Building Credibility Recommendations are visible to your personal network and Fortune 500 companies utilizing the LinkedIn Recruiter Tool
  58. 58. Building Credibility Ask for Recommendations from clients Satisfied clients are usually happy to share their experiences
  59. 59. Recommendations1. Select “Profile” from the navigation toolbar2. Choose “Recommendations” from the drop-down menu3. Click the tab marked “Request Recommendations”
  60. 60. Recommendations
  61. 61. LinkedIn Answers Answer questions from the LinkedIn community and built your reputation as an expert in your niche1. Clicking the “More” menu from the navigation toolbar2. Select “Answers” from the drop-down menu
  62. 62. LinkedIn Answers
  63. 63. LinkedIn Answers Questions stay open for 7 days Multiple experts can answer Answers voted as “best” give you a green star on your profile page, showcasing you as an expert
  64. 64. LinkedIn Answers To answer a question:1. Click the question2. Select the “Answer” button on the next page3. Input all details necessary into the entry form to thoroughly respond to the question
  65. 65. LinkedIn Answers1. Click the question
  66. 66. LinkedIn Answers2. Select the “Answer” button on the next page
  67. 67. LinkedIn Answers3. Input all details necessary into the entry form to thoroughly respond to the question
  68. 68. LinkedIn Groups Strengthen connections in an exclusive forum Where LinkedIn members share common skills, experiences, industry affiliations, and goals Private groups have the authority to accept or deny your request
  69. 69. LinkedIn Groups1. Select “Groups Directory” from “Groups” menu on the LinkedIn navigation bar2. Click “Search Groups” box3. Enter a keyword or a group name in search box. Click “Search”.
  70. 70. Service Providers: Add your service packages here Add a strong call to action Or add a coupon code or free offer here
  71. 71. LinkedIn Groups
  72. 72. I truly hope this PowerPoint presentation helped you toreach your goals with LinkedIn.I look forward to a lifelong friendship with you! 
  73. 73. Brought to you by: Michelle Snow ~ Your Game Changer Pro Athlete – Serial Entrepreneur – Business CoachFollow me here:FacebookTwitter

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