Understanding LinkedInThe Social Network for Business Professionals
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What Is LinkedIn? A social media network where business people grow their networks and expand their business connections
The Benefits of LinkedIn Talk directly with decision makers Accessible from any computer, any time of day Identify, research, contact, follow up, engage & maintain your prospects all in one place
Creating Your Profile Your profile = resume, business card & elevator speech all rolled together What type of image do you want to project? What type of prospects do you want to reach?
Creating Your Profile How will you position yourself and contribute your expertise? How are other leaders using LinkedIn? Check out your competitors’ profiles Adjust your profile as necessary
LinkedIn Leaders Do some research about who’s a leader using LinkedIn1. Go to Google.com2.Type in the search string site:linkedin.com “your keywords”3. Replace the phrase “your keywords” with terms related to your specialty
Uploading a Photo Crop your photo, if necessary
Uploading a Photo Decide who can see your photo
Creating Your Headline LinkedIn headline = your elevator speech Elevator speech = short summary used to define a product, organization or service and its value proposition Strategically use keywords when writing your headline
Creating Your Headline To update your headline, from your profile’s editing area, choose “Edit” next to your name
Creating Your Headline Your “Professional Headline” displays as the primary tagline at the top of your profile and returns for internal search results
Public vs. Private Profiles Private = some aspects of your profile will be hidden from non-members A well-crafted headline could get people excited about you and become a member of LinkedIn to network with you.
Public vs. Private Profiles Public = all aspects of your profile will appear in searches People can research you without becoming a member of LinkedIn
Public vs. Private Profiles1. Clicking “Profile” from the navigation toolbar2. Choose “Edit Profile” from the drop-down menu3. Scroll the page until you see the “Public Profile” field4. Select the “Edit” link to the right of the website address
Public vs. Private Profiles The next page gives you the option to un-select areas for public view
Importing Contacts Looking for contacts individually can waste time1. Choose the “Contacts” menu from the navigation bar2. Select “Add connection” from the drop-down menu. There you’ll find several choices for importing data.
Importing Contacts Sync with your email address, input emails manually, or import from another email application
Importing Contacts Upload contacts using .txt, .csv, or .vcf files Click on “Import your desktop email contacts” Browse your computer files and attach the document
Connecting With People After importing contacts, each person will receive an invitation to connect with you If they accept the invitation, you’ll be connected
Customizing Your URL Customize your URL for branding purposes Easy to remember Promote your signature on your blog, Facebook pages & email signatures to drive traffic to your profile
Customizing Your URL1. Select the “Profile” menu from the navigation bar2. Click “Edit Profile” from the drop-down menu3. Scroll down the page until you see your “Public Profile” website link4. Choose the “Edit” function to the right of your link.
Your Home Page See status updates from your network connections Respond directly by using the “Like”, “Comment”, or “Send a Message” links under each update Liking or commenting are ways to gain attention of hard to reach contacts
Your Home Page Post your own updates by entering messages intothe empty conversation field
LinkedIn Applications1. Click the “More” menu from the navigation toolbar2. Or select “Add an Application” from the lower right side of your Home page3. Or choose “Add an Application” from the sections area while editing your Profile page.
LinkedIn Applications Tweets Application – connect your LinkedIn profile to your Twitter stream Events Application – let others know about your networking agenda Wordpress – sync blog posts with LinkedIn updates
Privacy Settings1. Click your “Name” at the top, right-hand side of your profile page2. Select “Settings” from the drop-down menu
Email Settings How accessible do you want to be to your network?
Invitation Filtering Are you open to accepting all invites or only selected invites?
Hierarchy of Connections Each connection is a bridge to forming more connections Direct contacts = Level 1 contacts All the contacts of YOUR Level 1 contacts are made visible to you
Hierarchy of Connections Contacts of your Level 1 connections = Level 2 contacts
Adding New Contacts Introductions – finding someone in your personal network who can introduce you to a particular person
Adding New Contacts Inmails – paid feature allowing you to send emails to a particular person’s LinkedIn mailbox, even if they are not in your network If you don’t get a response after 7 days, you get credit for that Inmail
Adding New Contacts Invites – can be sent to anyone at any time but if someone responds with “I don’t know this person”, your account can be frozen
Building Credibility Engage the LinkedIn community regularly Recommendations = testimonials from clients or customers Social proof from a third party that you’re a solid professional
Building Credibility As stated by LinkedIn:“Users with Recommendations in their profiles are three times more likely to receive relevant offers and inquiries through searches on LinkedIn.”
Building Credibility Recommendations are visible to your personal network and Fortune 500 companies utilizing the LinkedIn Recruiter Tool
Building Credibility Ask for Recommendations from clients Satisfied clients are usually happy to share their experiences
Recommendations1. Select “Profile” from the navigation toolbar2. Choose “Recommendations” from the drop-down menu3. Click the tab marked “Request Recommendations”
LinkedIn Answers Answer questions from the LinkedIn community and built your reputation as an expert in your niche1. Clicking the “More” menu from the navigation toolbar2. Select “Answers” from the drop-down menu
LinkedIn Answers2. Select the “Answer” button on the next page
LinkedIn Answers3. Input all details necessary into the entry form to thoroughly respond to the question
LinkedIn Groups Strengthen connections in an exclusive forum Where LinkedIn members share common skills, experiences, industry affiliations, and goals Private groups have the authority to accept or deny your request
LinkedIn Groups1. Select “Groups Directory” from “Groups” menu on the LinkedIn navigation bar2. Click “Search Groups” box3. Enter a keyword or a group name in search box. Click “Search”.
Service Providers: Add your service packages here Add a strong call to action Or add a coupon code or free offer here