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What “They” Didn’t Tell You
About The Internet
Social Media: A Primer for Journalism Students
State of the Blogosphere
  Blogs: 77.7 million unique     What is a blog?
   visitors in the US
                        ...
State of the Blogosphere
                           “The word blog is irrelevant, what's important is that it is now
     ...
State of the Blogosphere
            “The word blog is irrelevant, what's important is that it is now
            common, ...
Start Blogging Today

Blogging Platforms:   Blogging Benefits:
1.  Blogger           1.  Positioning
2.  Wordpress        ...
Linkedin: Professional
Networking

 The profound expanse of professionals:
            30 million experienced professional...
Are You Tweeting?
OMG! Look At That
Media and Twitter
Benefits for Journalists:            Benefits for Public Relations:
1.  Reach new sources               ...
Social Networks

Social networks are evolving from mammoths, such as MySpace and
Facebook to online micro-communities.

So...
Social Networks
Benefits:
1.  Promote upcoming shows, share recent recordings and hear what
    your fans are saying.
2.  ...
Social Media News Release

Two Points:
1.  What is it?
2.  How will it change journalism and public relations?


What it i...
Social Media News Release

How will it change journalism and public relations?
1.  Create a worldwide, multi-media experie...
Questions?




             Rodger D. Johnson, MA
             Author of Your PR Guy blog
             www.yourprguy.com
 ...
Social Media Primer for Journalism Students
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Social Media Primer for Journalism Students

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Transcript of "Social Media Primer for Journalism Students"

  1. 1. What “They” Didn’t Tell You About The Internet Social Media: A Primer for Journalism Students
  2. 2. State of the Blogosphere   Blogs: 77.7 million unique   What is a blog? visitors in the US   What is the blogosphere?   Facebook: 41.0 million   MySpace: 75.1 million   Total internet audience 188.9 million
  3. 3. State of the Blogosphere “The word blog is irrelevant, what's important is that it is now common, and will soon be expected, that every intelligent person (and quite a few unintelligent ones) will have a media platform where they share what they care about with the world.” -- Seth Godin Noteworthy and Worthy to Note Blogs: 1.  The Huffington Post 2.  Condé Nast Portfolio 3.  Boing Boing The Political Side of the Blogosphere: 1.  The Coyote Report 2.  Garlin Gauge 3.  Light of Reason
  4. 4. State of the Blogosphere “The word blog is irrelevant, what's important is that it is now common, and will soon be expected, that every intelligent person (and quite a few unintelligent ones) will have a media platform where they share what they care about with the world.” -- Seth Godin Corporate Blogs: 1.  The Official Google Blog 2.  Delta Airlines Blog 3.  Flight Test Journal Citizen Journalism: 1.  The 11 Layers of Citizen Journalism 2.  From Pamphlet to Blog
  5. 5. Start Blogging Today Blogging Platforms: Blogging Benefits: 1.  Blogger 1.  Positioning 2.  Wordpress 2.  Thought leadership 3.  Typepad (paid) 3.  Improved writing 4.  Blog 4.  Online portfolio 5.  Resume 6.  Resource “Hot Spot”
  6. 6. Linkedin: Professional Networking The profound expanse of professionals: 30 million experienced professionals from 150 industries 1.  Connect with colleagues make new connections 2.  Join discussions and groups 3.  Position yourself as an “expert” 4.  Find jobs 5.  Create an online resume
  7. 7. Are You Tweeting?
  8. 8. OMG! Look At That
  9. 9. Media and Twitter Benefits for Journalists: Benefits for Public Relations: 1.  Reach new sources 1.  Build targeted media lists 2.  Follow breaking news from 2.  Follow and listen to other connections inside an industry journalists 3.  Observe other media 3.  Crisis communication professionals 4.  Drive traffic to blogs 4.  Connect with media 5.  Pitch more effectively colleagues
  10. 10. Social Networks Social networks are evolving from mammoths, such as MySpace and Facebook to online micro-communities. Some examples: 1.  PitchEngine (1,017 Members) 2.  Smaller Indiana (3,533, Members) 3.  PROpenMic (2,659 Members) 4.  UNHJournalism (2 members, 1 is a dog) 5.  Journalism that Matters (43, members) 6.  Wired Journalists (2,713 members)
  11. 11. Social Networks Benefits: 1.  Promote upcoming shows, share recent recordings and hear what your fans are saying. 2.  Get the word out on important issues and causes and inspire others to take action. 3.  Start the meet-and-greet before you even arrive, and share photos and videos when you get home. 4.  Generate excitement, answer questions and announce new items. 5.  Reconnect with your old roommates, study partners sorority sisters, classmates and alumni.
  12. 12. Social Media News Release Two Points: 1.  What is it? 2.  How will it change journalism and public relations? What it is: The social media news release, also known as SMR, is a next- generation news release that integrates traditional and emerging forms of communications. SMRs incorporate social media features such as hyperlinks, social bookmarking, multimedia, comment and trackbacks.
  13. 13. Social Media News Release How will it change journalism and public relations? 1.  Create a worldwide, multi-media experience. 2.  Give journalists what they need all in one presentation. 3.  Go direct to public when the media isn’t interested.
  14. 14. Questions? Rodger D. Johnson, MA Author of Your PR Guy blog www.yourprguy.com rodger@yourprguy.com
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