Seo For Bloggers

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    Seo For Bloggers - Presentation Transcript

    1. SEO for Bloggers Proven Strategies to Make Your Blog Rise to the Top of any Google Search
    2. SEO … More Art Than Science
      • Best advice?
        • Keep it simple.
        • Write quality content on specific topics.
      • Onsite and Offsite Search
        • Inbound Links – How are other’s linking to your content?
        • “ ...every link to your site is seen by the search engines as being a vote of confidence in your site..” --Rowse, ProBlogger
    3. Inbound Linking
      • Characteristics of the best inbound links
        • They are from higher ranking sites than yours.
        • They are relevant to your topic.
        • They link to you using relevant keywords.
      • Attracting quality inbound links
        • Write valuable content.
        • Notify other relevant bloggers of your content.
        • Use directories.
        • Inter-link your blog.
        • Link swap.
    4. Onsite SEO
      • Write keyword rich content.
        • Questions to answer:
          • How do I want people to find this in a search?
          • What will they type into Google if they want information on the topic you’re writing?
          • How would I find information on this topic in the Search Engines?
          • What results come up when I do plug these keywords into Google?
          • What other keywords are other sites using?
        • Keyword Search Tools
          • Google Adwords.
          • WordTracker.
    5. How To Use Keywords
      • Titles
        • “… when it comes to blog SEO I believe that your page and post titles are incredibly important. Google in particularly seems to value the words in your title incredibly highly.” – Darren Rowse, ProBlogger
      • In the Post URL
        • Page or post URL should be a compendia of the keyword rich post title. Makes the Google gods happy.
    6. How To Use Keyword
      • Less is more
        • Experts say, keyword saturate between 5-20 percent.
        • You have two readers: People and Google.
        • Keyword saturation at or near 20 percent and you will sacrifice readability for those who matter most.
        • “… don’t sacrifice your readers experience of your site just for the sake of SEO.” --Darren Rowse, ProBlogger
    7. More SEO Tips
      • Write on a theme.
      • Design your blog well.
        • TypePad
        • Wordpress
        • Blogger
      • Interlink you site.
      • Update regularly.
      • Avoid duplicate content.
      • Write a lot of content.
      • Outbound links.
      • Choose your domain wisely.
      • Register your domain.
      • One topic, one post.
      • Write optimal length.
      • Ping.
      • Submit to search engines.
    8. By Rodger Johnson Content adapted from ProBlogger and Darren Rowse. Contact Your PR Guy: Weblog: www.yourprguy.com E-mail: rodger@yourprguy.com

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