Seo For Bloggers

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This is a presentation outlining SEO basics for corporate and business bloggers.

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Seo For Bloggers

  1. 1. SEO for Bloggers Proven Strategies to Make Your Blog Rise to the Top of any Google Search
  2. 2. SEO … More Art Than Science <ul><li>Best advice? </li></ul><ul><ul><li>Keep it simple. </li></ul></ul><ul><ul><li>Write quality content on specific topics. </li></ul></ul><ul><li>Onsite and Offsite Search </li></ul><ul><ul><li>Inbound Links – How are other’s linking to your content? </li></ul></ul><ul><ul><li>“ ...every link to your site is seen by the search engines as being a vote of confidence in your site..” --Rowse, ProBlogger </li></ul></ul>
  3. 3. Inbound Linking <ul><li>Characteristics of the best inbound links </li></ul><ul><ul><li>They are from higher ranking sites than yours. </li></ul></ul><ul><ul><li>They are relevant to your topic. </li></ul></ul><ul><ul><li>They link to you using relevant keywords. </li></ul></ul><ul><li>Attracting quality inbound links </li></ul><ul><ul><li>Write valuable content. </li></ul></ul><ul><ul><li>Notify other relevant bloggers of your content. </li></ul></ul><ul><ul><li>Use directories. </li></ul></ul><ul><ul><li>Inter-link your blog. </li></ul></ul><ul><ul><li>Link swap. </li></ul></ul>
  4. 4. Onsite SEO <ul><li>Write keyword rich content. </li></ul><ul><ul><li>Questions to answer: </li></ul></ul><ul><ul><ul><li>How do I want people to find this in a search? </li></ul></ul></ul><ul><ul><ul><li>What will they type into Google if they want information on the topic you’re writing? </li></ul></ul></ul><ul><ul><ul><li>How would I find information on this topic in the Search Engines? </li></ul></ul></ul><ul><ul><ul><li>What results come up when I do plug these keywords into Google? </li></ul></ul></ul><ul><ul><ul><li>What other keywords are other sites using? </li></ul></ul></ul><ul><ul><li>Keyword Search Tools </li></ul></ul><ul><ul><ul><li>Google Adwords. </li></ul></ul></ul><ul><ul><ul><li>WordTracker. </li></ul></ul></ul>
  5. 5. How To Use Keywords <ul><li>Titles </li></ul><ul><ul><li>“… when it comes to blog SEO I believe that your page and post titles are incredibly important. Google in particularly seems to value the words in your title incredibly highly.” – Darren Rowse, ProBlogger </li></ul></ul><ul><li>In the Post URL </li></ul><ul><ul><li>Page or post URL should be a compendia of the keyword rich post title. Makes the Google gods happy. </li></ul></ul>
  6. 6. How To Use Keyword <ul><li>Less is more </li></ul><ul><ul><li>Experts say, keyword saturate between 5-20 percent. </li></ul></ul><ul><ul><li>You have two readers: People and Google. </li></ul></ul><ul><ul><li>Keyword saturation at or near 20 percent and you will sacrifice readability for those who matter most. </li></ul></ul><ul><ul><li>“… don’t sacrifice your readers experience of your site just for the sake of SEO.” --Darren Rowse, ProBlogger </li></ul></ul>
  7. 7. More SEO Tips <ul><li>Write on a theme. </li></ul><ul><li>Design your blog well. </li></ul><ul><ul><li>TypePad </li></ul></ul><ul><ul><li>Wordpress </li></ul></ul><ul><ul><li>Blogger </li></ul></ul><ul><li>Interlink you site. </li></ul><ul><li>Update regularly. </li></ul><ul><li>Avoid duplicate content. </li></ul><ul><li>Write a lot of content. </li></ul><ul><li>Outbound links. </li></ul><ul><li>Choose your domain wisely. </li></ul><ul><li>Register your domain. </li></ul><ul><li>One topic, one post. </li></ul><ul><li>Write optimal length. </li></ul><ul><li>Ping. </li></ul><ul><li>Submit to search engines. </li></ul>
  8. 8. By Rodger Johnson Content adapted from ProBlogger and Darren Rowse. Contact Your PR Guy: Weblog: www.yourprguy.com E-mail: rodger@yourprguy.com

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