Using Social Media PR: Building Your Brand Online for the Lawrence Chamber of Commerce
Upcoming SlideShare
Loading in...5
×
 

Using Social Media PR: Building Your Brand Online for the Lawrence Chamber of Commerce

on

  • 571 views

This is a basic presentation of social media tools companies can use to build better relationships with customers and prospects. The information is intended to be a primer. ...

This is a basic presentation of social media tools companies can use to build better relationships with customers and prospects. The information is intended to be a primer.

One attendee said this about my course: Excellent training yesterday, Rodger was a great choice, best $49 I ever spent on Social Media.

Statistics

Views

Total Views
571
Views on SlideShare
566
Embed Views
5

Actions

Likes
0
Downloads
12
Comments
0

2 Embeds 5

http://www.linkedin.com 3
https://www.linkedin.com 2

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

CC Attribution License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Using Social Media PR: Building Your Brand Online for the Lawrence Chamber of Commerce Using Social Media PR: Building Your Brand Online for the Lawrence Chamber of Commerce Presentation Transcript

  • 360⁰ Management SeriesIvy Tech Corporate College and
    Lawrence Chamber of Commerce
    Building Your Brand Online
    Rodger D. Johnson, MA
    Inbound Marketing Certified
  • AGENDA: Best Practices in …
    Blogging
    LinkedIn
    Facebook
    Twitter
    Social Media Revolution
  • Corporate Blogging
    What Is Corporate Blogging?
    Why Is Corporate Blogging Important?
    What Are the Elements of a Corporate Blog?
    What do You Need to get Started?
  • WHAT IS A CORPORATE BLOG
    A corporate weblog is published and used by an organization to reach its organizational goals.
    Blogging for your business means that you’re honestly communicating with customers and clients about the company, its products and services, as well as providing helpful content your customers can use.
    Corporate blogging gives people reading it insight into the personality of your organization. It humanizes your brand. And it connects customers to customers and employees. People like being connected to other people.
    BLOG HIGHLIGHTS:
    Lists contributing authors
    Focuses on travel-related information, tips
    Packing tips
    Information for business travelers
    Things to do
    Connects readers to Best Western social networks
    Interactive with polls and contests
  • Why Is Corporate Blogging Important
    5 Reasons Why Corporate Blogs Are Important:
    Optimizes content search
    Lead generation
    Relationship building
    Education
    Conversion
    Blogging helps people find your
    business online easier. Done well, it
    sets the foundation for more trust, key
    to stronger relationships. Additionally,
    education makes the company a thought
    leader. And it helps bring in more
    business.
    Blog Highlights:
    Every post uses keywords to optimize content for search.
    Educates people with diabetes and caregivers about. diabetes-related issues; health, lifestyle, and diet.
    Helps build relationships by pointing people to authoritative diabetes social communities online.
  • What Are the Elements of a Corporate Blog
    Search
  • What Are the Elements of a Corporate Blog
    Masthead
  • What Are the Elements of a Corporate Blog
    Navigation
  • What Are the Elements of a Corporate Blog
    Content Providers
  • What Are the Elements of a Corporate Blog
    Content for your readers
  • What Are the Elements of a Corporate Blog
    A way for readers to share content and comments
  • What Are the Elements of a Corporate Blog
    Blog Description
  • LinkedIn
    Your Personal Profile
    LinkedIn Facts
    Strategy Tips
  • Your Personal Profile: Part 1
    Your Picture
    Vital Information
    Status Update
  • Your Personal Profile: Part 2
    Summary
    Specialties
    Your Blog Feed
  • Your Personal Profile: Part 3
    Groups
    Work History
  • LinkedIn Facts
    As of November 2010 the network has grown to over 85 million LinkedIn members across the globe.
    LinkedIn also launched Company Pages to help businesses of all sizes attract new customers using trusted, professional product and service recommendations.
    Writing for the Poynter Institute, Sree Sreenivasan makes the point that “LinkedIn is the most useful of the lot when it comes to making professional connections.”
  • LinkedIn Strategy Tips
    Answer questions posted on LinkedIn.
    Create your own LinkedIn group and share relevant content.
    *Use LinkedIn's DirectAds.
    Integrate LinkedIn Into your marketing.
    Join groups.
    Personalize the URL.
    Email marketing.
    Add a picture to the profile.
    Link to executive’s profile.
    Post news.
    * DirectAds require additional expense and work much like Google AdSense or PPC
  • FACEBOOK
    Fan Page Overview
    Engagement Strategies
    Best Practices
  • Fan Page Overview
  • Fan Page Overview
    Brand
  • Fan Page Overview
    Page Summary
  • Fan Page Overview
    Information
  • Fan Page Overview
    Friends in Common
  • Fan Page Overview
    Total Fans of
    the Page
  • Fan Page Overview
    Recent Activity
  • Fan Page Overview
    Layers to expand your Fan Page
  • Fan Page Overview
    Wall Activity
  • Fan Page Overview
    Member Activity
  • Fan Page Overview
    Advertising
  • Facts and Business Benefits
    Facts:
    More than 500 million active users.
    50% of active users log on to Facebook in any given day.
    Average user has 130 friends.
    People spend over 700 billion minutes per month on Facebook.
    Average user is connected to 80 community pages, groups and events.
    More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.
  • Facts and Business Benefits
    Benefits:
    Branding
    Customer Engagement
    Drive Web Traffic
    Reputation Management
    New Customer Acquisition
    Lead Generation
    Viral Marketing
    Customer Feedback
    Targeted and Measurable Advertising
    Facts:
    More than 500 million active users.
    50% of active users log on to Facebook in any given day.
    Average user has 130 friends.
    People spend over 700 billion minutes per month on Facebook.
    Average user is connected to 80 community pages, groups and events.
    More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.
  • Engagement Strategies
    Set community expectations.
    Provide cohesive branding.
    Be relevant and timely.
    Live authenticity.
    Participate in dialog.
    Enable fan page member to interact.
    Foster advocacy.
    Solicit a call to action.
    “Customers are people first” – Kyle Lacy, CEO Brandswag
  • TWITTER
    What is Twitter
    Twitter Account Overview
    8 Twitter Strategies
    New Twitter research
  • What is Twitter
    Twitter is a public instant messaging device with a timeline that can be searched and indexed by Google.
    Messages are Tweets and can be sent or received from Twitter, online third-party applications or a smart phone.
    Tweets in Twitter are 140 characters in length.
    There are followers – those people who like what you tweet – and then there is the act of following. This is the act of becoming a follower.
    By following a person or brand on Twitter, you subscribe to that person’s stream of messages. They appear in you Twitter stream.
  • Twitter Account Overview
  • Twitter Account Overview
    Public tweet
  • Twitter Account Overview
    Public tweet stream
  • Twitter Account Overview
    Trends
  • Twitter Account Overview
    Who to Follow
  • Twitter Account Overview
    Followers and the Following
  • Twitter Account Overview
    Your recent Twitter activity
  • Twitter Account Overview
    Twitter tool bar
  • 8 Twitter Strategies
    Help people.
    Create a dialog with your followers.
    Share good stuff.
    Be the first to share new and relevant information.
    Monitor conversations.
    Pick a niche.
    Link back to your website or blog.
    Build community.
  • Making Twitter Work for You
  • Making Twitter Work for You
    Motivation is triggered by emotion.
  • Making Twitter Work for You
    Engaging in the conversation is the most important thing to do.
  • Making Twitter Work for You
    Twitter Engagement Facts
    • Research says as the number of Twitter followers increases, the amount of conversation decreases.
    • More followers a Twitter account has there will be a greater number of links shared. Whereas the less followers a Twitter account has, the less number of links will be shared.
    • Tweets with pictures get higher retweet rate, than Tweets without pictures.
  • Making Twitter Work for You
    Twitter Engagement Facts
    There is a direct correlation between the number of links you share and the number of followers you attract.
  • Making Twitter Work for You
    Twitter Engagement Facts
    Followers increase with these words:
    Official
    Founder
    Speaker
    Expert
    Guru
    Author
  • Making Twitter Work for You
    Twitter Engagement Facts
    Identifying yourself authoritatively will increase the likelihood that people will trust and follow you.
  • Making Twitter Work for You
    Twitter Engagement Facts
    The tone and type of message you tweet increases or decreases your engagement on Twitter.
  • Making Twitter Work for You
    Twitter Engagement Facts
    6 Types of Twitter Messages that Engage:
    Positive
    Learning
    Media
    Work related
    Constructive
    Self-reference
  • Making Twitter Work for You
    Twitter Engagement Facts
    • Stop talking about yourself, or don’t talk about yourself when you start Tweeting
    • Talk and promote other material and people. Celebrate.
    • Everyone listens to WIIFM; the most popular radio station on the planet.
  • Making Twitter Work for You
    Twitter Engagement Facts
    • There is a direct correlation between a decline in followers and the amount of negative remarks you tweet.
    • There is a direct correlation between a decline in followers and the frequency of your self-promotion.
    • There is a direct correlation between increasing the number of followers you have online and the ways you tweet to help in a crisis.
  • Making Twitter Work for You
    Twitter Engagement Facts
    • The number of tweets your produce will not necessary increase the amount of followers you attract.
    • You MUST share good stuff.
    • You MUST space your tweets throughout the day.
    • Don’t crowd out your own content.
  • Making Twitter Work for You
    Twitter Engagement Facts
    • Sentences with simple noun and verb construction get tweeted more than sentences laden with adverbs and adjectives.
    • Find a hook for your readers.
    • 10 Marketing Strategies Zombies Teach Us.
    • Please RT is less effective than Please Retweet.
    • Latter generates 3x more retweets.
  • Making Twitter Work for You
    Twitter Engagement Facts
    If Snooki can understand your tweet, then your consumer will understand your tweet.
  • Making Twitter Work for You
    Twitter Engagement Facts
    If Snooki can understand your tweet, then your consumer will understand your tweet.
    Always remember to include a call to action. Tell your followers what to do next.
  • Social Media Revolution
    Where do you begin.
    What pitfalls you should avoid.
    Social Media Disasters
    How to make social media work for you.
  • Where do you begin.
    To Start:
    Find your niche. What are you passionate about and on what can you intelligently create content?
    Find methods and tools your customers are using, and use them.
    Have a genuine, honest interest in building relationships with your customers.
    What Next:
    How will you measure results?
    How long are you willing to give it a try?
    What’s your willingness to experiment, take risks, and adjust your plans?
  • Where do you begin.
    Recommendations:
    Find a blogging platform
    Start a Twitter account
    Start a LinkedIn profile
  • 10 Ways to Kill Social Mediabefore You Start
    Always ignore negative feedback.
    Write headlines that deliver zero value.
    Create content that has zero value.
    Horde your content and share it with no one.
    Spend all your time blogging at the expense of other social activities.
    Be self-absorbed, pompous even, and promote only your stuff.
    Be slow to respond, or don’t respond at all.
    Create no strategic direction and apply the Nike principle: Just Do It.
    Put your teenage son or daughter in charge.
    Think it’s irrelevant, and watch your business become irrelevant too.
  • Author Information
    By trade, I am a public relations counselor and manage author accounts in the marketing services division of Author Solutions. A leaders in social PR, I was instrumental in launching a global social media campaign for a Fortune 100 medical device and biotech leader in diabetes care, served the Hoosier Chapter of PRSA as its social media chair and have served on the boards of several non-profits. Before moving into social PR, I directed marketing communications for a wealth management company.
    An Indiana University graduate, I hold a Master of Arts in Applied Communication and a Certificate in Public Relations. Additionally, I earned an inbound marketing certification from a lead online marketing communications company.
    CONTACT INFORMATION
    Phone: (317) 908-5850
    Blog: www.getsocialpr.com
    Twitter: @getsocialpr