The case for migrationUsing Apps as an interactivebusiness development toolandscape                               Private ...
Presenters   Johnathon Ryder            Ryan Sales          John Griffith   Client Services Director   Creative Director  ...
2.               1.                          3.                        The evolution                                 4.   ...
Professional Services should                 “ Create insanely great experiences by                 introducing simple inn...
What are Apps?                                     Used as                                     Products                   ...
Top law Apps           Trialpad   Dropbox   GoodReader   Circus Ponies           Penultimate              Source: law.abou...
iBook support#doc2app                   Private & Confidential. © Landscape 2012. All rights reserved.
Business ‘utility’ Apps: Streamlining business tasks#doc2app                                        Private & Confidential...
8 in 100                      238%                                                           Planned purchases 2012:      ...
Evolution of business communication#doc2app                                Private & Confidential. © Landscape 2012. All r...
Hardware   Data Security Penetration   IT integration      Investment Search for ROI                    Social Business: T...
A personalised wrapper of           Business app   =   dynamic multi-media content                              with analy...
App User   App Co-creator#doc2app              Private & Confidential. © Landscape 2012. All rights reserved.
sustainability                                                 feedback form             time            responsive       ...
The business App as engagement   Sales                        Marketing                   HR   •   Pitches                ...
40%                                                                                               35%       Asset Cloud   ...
• Strong encryption & authentication                               between App and device                           •   iC...
Employees           – Training/eLearning           – Proposition                                  Server/iCloud           ...
Heavy tender                                       Lite tender   Business Development           Business Development      ...
What can apps         What business      do within your      business with       Stakeholder                       +    pr...
Thank you45 Great Guildford StreetLondon SE1 0ESwww.yourlandscape.co.ukinfo@yourlandscape.co.uk   twitter.com/yourlandscap...
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doc2app - the case for migration

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Using Apps as an interactive business development tool for professional service organisations, such as Lawyers and Accountants.

www.yourlandscape.co.uk/doc2app

#doc2app

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doc2app - the case for migration

  1. 1. The case for migrationUsing Apps as an interactivebusiness development toolandscape Private & Confidential. © Landscape 2012. All rights reserved.
  2. 2. Presenters Johnathon Ryder Ryan Sales John Griffith Client Services Director Creative Director Communications Director#doc2app Private & Confidential. © Landscape 2012. All rights reserved.
  3. 3. 2. 1. 3. The evolution 4. The App The of business Corporate landscape Business take-up communications App#doc2app Private & Confidential. © Landscape 2012. All rights reserved.
  4. 4. Professional Services should “ Create insanely great experiences by introducing simple innovations any business can adopt to create deeper more emotional connections with your customers.” Steve Jobs, Apple’s CEO, 1955- 2011#doc2app Private & Confidential. © Landscape 2012. All rights reserved.
  5. 5. What are Apps? Used as Products (purchase/ free/game) Help customers (updates/ progress) Marketing (Tax/ pension/ bus dev)#doc2app Private & Confidential. © Landscape 2012. All rights reserved.
  6. 6. Top law Apps Trialpad Dropbox GoodReader Circus Ponies Penultimate Source: law.about.com#doc2app Private & Confidential. © Landscape 2012. All rights reserved.
  7. 7. iBook support#doc2app Private & Confidential. © Landscape 2012. All rights reserved.
  8. 8. Business ‘utility’ Apps: Streamlining business tasks#doc2app Private & Confidential. © Landscape 2012. All rights reserved.
  9. 9. 8 in 100 238% Planned purchases 2012: 85% iPad adults own projected UK 27% Samsung Galaxy a tablet tablet growth 2% RIM Playbook Current tablet Corporate Demand: market share: 80% iPad 75% of those 68% iPad 27% Android 7% Samsung Galaxy 5% Dell being iPads 4% Motorola / 5% Blackberry Blackberry Source; IDC Market Intelligence#doc2app Private & Confidential. © Landscape 2012. All rights reserved.
  10. 10. Evolution of business communication#doc2app Private & Confidential. © Landscape 2012. All rights reserved.
  11. 11. Hardware Data Security Penetration IT integration Investment Search for ROI Social Business: The challenge for Professional Services#doc2app Private & Confidential. © Landscape 2012. All rights reserved.
  12. 12. A personalised wrapper of Business app = dynamic multi-media content with analytics delivered to a specified device/s#doc2app Private & Confidential. © Landscape 2012. All rights reserved.
  13. 13. App User App Co-creator#doc2app Private & Confidential. © Landscape 2012. All rights reserved.
  14. 14. sustainability feedback form time responsive no wifi problems personalised interactive scalable quality app 2 iPad no code to freeze innovation analytics every app unique tracking cost-effective navigationmulti-media content#doc2app Private & Confidential. © Landscape 2012. All rights reserved.
  15. 15. The business App as engagement Sales Marketing HR • Pitches • Company brochures • Graduate Recruitment • Tenders (heavy / lite) • Product brochures • Employee Benefits • Pre-tenders • Investor updates • Manager packs • Meet the team • Customer service • Training • Door openers • Client facing • Induction & on-boarding • Partner induction • Administration • Business Development • 121 sales tools#doc2app Private & Confidential. © Landscape 2012. All rights reserved.
  16. 16. 40% 35% Asset Cloud App Wrapper Delivery Analytics From Assets to Analytics#doc2app Private & Confidential. © Landscape 2012. All rights reserved.
  17. 17. • Strong encryption & authentication between App and device • iCloud is constantly backed up • Remote tracking and wiping of content • Code freeze after agreed time limit • Privacy and cookie compliant Data Security#doc2app Private & Confidential. © Landscape 2012. All rights reserved.
  18. 18. Employees – Training/eLearning – Proposition Server/iCloud Clients – Case updates – Success stories Dynamic v’s Static mobility#doc2app Private & Confidential. © Landscape 2012. All rights reserved.
  19. 19. Heavy tender Lite tender Business Development Business Development Local Functional Representatives (LFR) Roadshow Pack Zurich People Power (ZPP) Select your language Employee Engagement Lite tender Heavy tender Business Development Corporate take-up#doc2app Private & Confidential. © Landscape 2012. All rights reserved.
  20. 20. What can apps What business do within your business with Stakeholder + processes can be migrated to apps that = Produce a pilot to test out your theories buy-in? deliver ROI? Analysis Development Working model Creating business Apps#doc2app Private & Confidential. © Landscape 2012. All rights reserved.
  21. 21. Thank you45 Great Guildford StreetLondon SE1 0ESwww.yourlandscape.co.ukinfo@yourlandscape.co.uk twitter.com/yourlandscape linkedin.com/company/landscape-uk slideshare.net/yourlandscape flickr.com/photos/yourlandscape #doc2app youtube.com/yourlandscape www.yourlandscape.co.uk/doc2appandscape Private & Confidential. © Landscape 2012. All rights reserved.

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