Clif Bridegum
How To Use Email Marketing To Attract Prospects,
Engage Customers, & Grow Your Business
• About us
• Why I love email
• Why you shouldn’t rely solely on social media
• Quick notes about email spam
• How to get ...
• Marketing agency
• Website design
• Social media
• Search Engine Optimization
• Graphics design
• Printing
• Affiliation...
• Guide to Calvert County
• Focused on: events, recreation, food + drink reviews, business & real
estate updates, & more
•...
• Very personal
• High chance of being seen
• You own it and control it
• Send messages as often as you like
• Let’s you b...
• No control over the platform
• People that follow you may still not see your updates
• Can’t export fans or see who they...
• The 2003 Federal legislation CAN-SPAM Act, Controlling the Assault of
Non-Solicited Pornography and Marketing Act
• Unso...
Service Providers
• 1ShoppingCart
• ArpReach
• Aweber
• CampaignMonitor
• ConstantContact
• GetResponse
• iContact
• Infus...
• Unlimited emails
• Scheduler
• Social sharing
• Email statistics
• Drag & Drop Editor
• List Segmentation
• Broadcast
• ...
• Single vs double opt-in
• Create a new list
• Create a welcome message
▫ Thanks for subscribing
▫ Re-state what they are...
• Invite your current contacts
• Business card
• Events/tradeshows
• Post a link to your social channels
• Optin offer
▫ E...
YourDigitalSalesman.com
YourDigitalSalesman.com
• Any Biz – top FAQs
• Caterer – favorite venues, common menus, buffet vs sitdown, tips &
advice
• Contractor – completed ...
• Handyman – ways to identify problems, different types of xyz, seasonal
updates or maintenance, completed project photos
...
• Restaurant – special ingredients and where they come from, story about
a particular recipe, recipes for the best sellers...
• You want a simple yet cost effective solution to market your business
• You want to build long term relationships with y...
• Signup for service
▫ Aweber - YourDigitalSalesman.com/Email
• Create a list
• Setup welcome message
• Insert website cod...
• We can do it for you; You create the account and we’ll take care of:
▫ Creating your list
▫ Crafting a welcome message s...
• Join Our Email List – YourDigitalSalesman.com/Go
• Sign up link for Aweber - YourDigitalSalesman.com/Email
▫ Aweber reso...
How To Use Email Marketing To Cost Effectively Market Your Small Business And Crush Your Competition
How To Use Email Marketing To Cost Effectively Market Your Small Business And Crush Your Competition
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How To Use Email Marketing To Cost Effectively Market Your Small Business And Crush Your Competition

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An effective email marketing campaign is what many small businesses lack in the world today. Take your new or existing business to the next level by implementing an email marketing system to grow your list and the long term value or profits of your small business! This video will show you the strategies, tips, and the best service providers to get started today.

To sign-up for email with Aweber using our affiliate link visit http://www.yourdigitalsalesman.com/email.

If you'd like to learn more or need additional help please visit us at http://www.yourdigitalsalesman.com/go.

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How To Use Email Marketing To Cost Effectively Market Your Small Business And Crush Your Competition

  1. 1. Clif Bridegum How To Use Email Marketing To Attract Prospects, Engage Customers, & Grow Your Business
  2. 2. • About us • Why I love email • Why you shouldn’t rely solely on social media • Quick notes about email spam • How to get started with email marketing • Creative strategies to grow your list • A look at how I use email in my business(es) • 10 business specific auto-responder message strategies • Action steps to get started What We’ll Cover Today YourDigitalSalesman.com
  3. 3. • Marketing agency • Website design • Social media • Search Engine Optimization • Graphics design • Printing • Affiliations – BBG Board Member, LeadShare Chair of Calvert County Chamber of Commerce, United Way of Calvert County Board Member • YourDigitalSalesman.com or 443-684-2184 About Your Digital Salesman YourDigitalSalesman.com
  4. 4. • Guide to Calvert County • Focused on: events, recreation, food + drink reviews, business & real estate updates, & more • Weekly audio podcasts • YourCalvert.com About Your Calvert YourDigitalSalesman.com
  5. 5. • Very personal • High chance of being seen • You own it and control it • Send messages as often as you like • Let’s you build that know, like, & trust • Direct Marketing Association, 4300% ROI or $43:1 • Planning to sell your business down the road? Why Email YourDigitalSalesman.com
  6. 6. • No control over the platform • People that follow you may still not see your updates • Can’t export fans or see who they are • Too many distractions • Here today, gone tomorrow Why You Shouldn’t Rely Solely On Social Media YourDigitalSalesman.com
  7. 7. • The 2003 Federal legislation CAN-SPAM Act, Controlling the Assault of Non-Solicited Pornography and Marketing Act • Unsolicited bulk email • Penalty is up to $300 per email • Only send to people that want it • Unsubscribe button must be somewhere in each message • Business cards don’t count! Notes About Spam YourDigitalSalesman.com
  8. 8. Service Providers • 1ShoppingCart • ArpReach • Aweber • CampaignMonitor • ConstantContact • GetResponse • iContact • InfusionSoft • MailChimp • OfficeAutopilot • TrafficWave • More YourDigitalSalesman.com
  9. 9. • Unlimited emails • Scheduler • Social sharing • Email statistics • Drag & Drop Editor • List Segmentation • Broadcast • Blog broadcast • Followup or autoresponder Email Marketing Service Features YourDigitalSalesman.com
  10. 10. • Single vs double opt-in • Create a new list • Create a welcome message ▫ Thanks for subscribing ▫ Re-state what they are going to get and frequency ▫ Anything promised make sure to deliver • Create signup form • Copy code to website • Done! How To Get Started YourDigitalSalesman.com
  11. 11. • Invite your current contacts • Business card • Events/tradeshows • Post a link to your social channels • Optin offer ▫ Ebooks (checklist, fact sheet, etc) ▫ Coupon • Run a contest • Partner Creative Strategies To Grow Your List YourDigitalSalesman.com
  12. 12. YourDigitalSalesman.com
  13. 13. YourDigitalSalesman.com
  14. 14. • Any Biz – top FAQs • Caterer – favorite venues, common menus, buffet vs sitdown, tips & advice • Contractor – completed project photos/videos, how to design your space, best layouts, identify problems • Dentist – reminders to floss & tips to make it easy, product reviews, how to identify problems, snoring, whitening teeth • DJ – how to choose a playlist, favorite venues, questions to ask your dj, types of lighting Auto-responder & Scheduled Message Ideas For Specific Businesses YourDigitalSalesman.com
  15. 15. • Handyman – ways to identify problems, different types of xyz, seasonal updates or maintenance, completed project photos • HVAC – maintain efficiency, hot/cold weather tips, changing filters • Landscaper – types of plants, grass, stone (PGS) and when to use each one; when to perform maintenance, how to care for your new PGSs • Makeup Artist – how to prepare for your day, hairstyles that will compliment your makeup, different styles of makeup • Non-Profit – case studies of your impacts, illustrations of where dollars go, ways people can get involved Auto-responder & Scheduled Message Ideas For Specific Businesses YourDigitalSalesman.com
  16. 16. • Restaurant – special ingredients and where they come from, story about a particular recipe, recipes for the best sellers Auto-responder & Scheduled Message Ideas For Specific Businesses YourDigitalSalesman.com
  17. 17. • You want a simple yet cost effective solution to market your business • You want to build long term relationships with your customers • You want a thriving business • You want to turn new customers into repeat customers • You plan on selling your business in the future for maximum profit • Your business is brand new or has been around for ages Email Is For You, If… YourDigitalSalesman.com
  18. 18. • Signup for service ▫ Aweber - YourDigitalSalesman.com/Email • Create a list • Setup welcome message • Insert website code/link for signup form • Add any remaining auto-responder series messages • Use the previous strategies to get people to your form Take Action YourDigitalSalesman.com
  19. 19. • We can do it for you; You create the account and we’ll take care of: ▫ Creating your list ▫ Crafting a welcome message specific to your business ▫ Designing a signup form & installing on your website ▫ Creating & Adding an auto-responder sequence to your account ▫ Email Strategy or Ongoing Management ▫ Contact us 443-684-2184 or Info@YourDigitalSalesman.com ▫ Sign up link to create your account - YourDigitalSalesman.com/Email Need Or Want Us To Setup Aweber For You? YourDigitalSalesman.com
  20. 20. • Join Our Email List – YourDigitalSalesman.com/Go • Sign up link for Aweber - YourDigitalSalesman.com/Email ▫ Aweber resources - help.aweber.com or 877-293-2371 Thanks For Watching YourDigitalSalesman.com

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