MOBILE
APPS
PROMOTION
COMMERCIAL OFFER
Why promoting mobile apps?
80%
MOBILE APPS
become lost in a huge amount
of new and old applications
in the App Store & Goo...
Promotional strategy
development
Conducting
advertising and PR-
campaigns for mobile
application
Evaluating the
promotion
...
We’re going to the TOP
The main goal of mobile promotion — entering the TOP for a certain app
market: App Store or Google ...
Elements of the promotion strategy
PRWe will tell about your app to all relevant media which
can be interested in your mat...
And if journalists remain indifferent to the
subject of the application or the effect of
the publications is insufficient,...
In addition, we do offer a range of basic tools for communication with users
and optimizing the positions in the applicati...
In general, users install 35 apps, 1/5 of which are paid. Free-to-play monetization is
a leading trend for today.
The icon The name
The keywords The description
Promotional video Regular updates
Basic requirements to the application
In ...
Completed projects examples
Droid Translator mobile app promotion
Activities Results
• Conducting market and competitor re...
Significant achievements
Entering the number of 12 best
startups by IDCEE 2013
Entering the number of 16 startups which
wi...
Don’t leave the questions unanswered!
Moreover, we DO regularly check the
info@citrine.com.ua mailbox:)
We’ll be pleased t...
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Mobile apps promotion

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We promote your app - it's easy and effective! In order to get in the App Store or Google Play TOP, your application needs to get the audience. We'll find it for you!

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Transcript of "Mobile apps promotion"

  1. 1. MOBILE APPS PROMOTION COMMERCIAL OFFER
  2. 2. Why promoting mobile apps? 80% MOBILE APPS become lost in a huge amount of new and old applications in the App Store & Google Play 20% SUCCEED Why just wasting time when you can precautionary protect your app from being eaten.
  3. 3. Promotional strategy development Conducting advertising and PR- campaigns for mobile application Evaluating the promotion effectiveness Our rules for mobile promotion Plan, Do, Analyze
  4. 4. We’re going to the TOP The main goal of mobile promotion — entering the TOP for a certain app market: App Store or Google Play (or both). For different countries the number of required install can vary – our managers will find the best strategy for your case. We are involving the integrated marketing complex for the best results!
  5. 5. Elements of the promotion strategy PRWe will tell about your app to all relevant media which can be interested in your material. It should give your app a good push up in ratings, enough to gain good positions in TOP new. In the most situations it is enough for gaining natural virality and growth. Thus, the app will continue growing by itself. What we will do: • Creating a press-kit • Gathering the relevant media database • Communicating with blogs and forums • Creating newsworthy stories • Working with journalists from the relevant media
  6. 6. And if journalists remain indifferent to the subject of the application or the effect of the publications is insufficient, we will run advertising tools to create a direct user interaction. There simply is no limit for creative ideas! Contextual advertising Mobile Advertising Elements of the promotion strategy
  7. 7. In addition, we do offer a range of basic tools for communication with users and optimizing the positions in the application search. SMM SEO Finally, we will help you finding the investors or partners to give your startup additional financial resources for the development. IR B2B • Creating content of high quality • SMM (Facebook. Instagram, Twitter) • YouTube-channel • Own blog (for SaaS-solutions and B2B) • Promo site • Promotion for posts in social networks • Responding to comments Elements of the promotion strategy
  8. 8. In general, users install 35 apps, 1/5 of which are paid. Free-to-play monetization is a leading trend for today.
  9. 9. The icon The name The keywords The description Promotional video Regular updates Basic requirements to the application In other words, this is what will simplify the promotion and save your budget. Rely on us to prepare an application for the release! There must be seriously designed the following elements:
  10. 10. Completed projects examples Droid Translator mobile app promotion Activities Results • Conducting market and competitor research • Analysis of the quality of the application and making suggestions to improving the product • Coordinating the development of video and graphic content • Placement of contextual advertisements and advertising on Facebook and AdMob • Communication with Ukrainian and foreign media • Participation in Ukrainian and international exhibitions and contests: IDCEE-2013 (Kiev), Russian Mobile Awards (St. Petersburg), LeWeb 2013 (Paris), Innovation Breakthrough 2013 (Kiev) • IR • Providing Customer Support • Improvement of the interface, improved user qualities of application • Reaching more than 135,000 installations • Worldwide audience • Positive reviews to the product • Getting into the top-12 startups by IDCEE 2013 • Placing among the 5 finalists of Russian Mobile Awards 2013 in the category "Best non-game applications" • Winning the Innovation Breakthrough 2013 competition • Droid Translator was chosen among 16 startups that should effect the development of technologies in the next 10 years by LeWeb’2013
  11. 11. Significant achievements Entering the number of 12 best startups by IDCEE 2013 Entering the number of 16 startups which will effect the future of technologies in the next 10 years by LeWeb’2013 Publication on Ukrainian online Forbes media Publication on Czech printed Forbes media Publication on Spanish online Finance Yahoo media Publication on the US portal CNN Money
  12. 12. Don’t leave the questions unanswered! Moreover, we DO regularly check the info@citrine.com.ua mailbox:) We’ll be pleased to hear your call! Calling the number +38 (044) 408 63 68 will help you to put all the dots above Ä.
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