NMDL Lush

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NMDL Final Project 2014

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NMDL Lush

  1. 1. Cindi Leverich youngcin@msu.edu NMDL
  2. 2. TARGET MARKET
  3. 3. So Fresh, So Clean, So LUSH!
  4. 4. Entertaining Advertising Characters based on the people who make the product 6 Week Campaign 12 “Soap” Opera Webisodes
  5. 5. Interactive Website Videos drive traffic to www.solush.com Ability to interact with characters Create your own LUSH image
  6. 6. Social Message Awareness of social issues important to LUSH will be built into the storylines
  7. 7. Google Adwords So Fresh, So Clean, So LUSH http://www.lushusa.com All natural bath and body products. Order Now! Free Shipping!
  8. 8. Campaign Budget $150,000- $180,000  Rights to use the Song $30,000-$40,000  Website Development $20000  Content Creation/Art development/Video Production for 12 videos $35000-$45000  Facebook and Twitter sponsored posts $25000-$30000  Management $10000-$15000  Adwords-$30000-$40000
  9. 9. Key Performance Indicators Brand Awareness Website Analytics Sales From Targeted Areas

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