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NMDL Lush
NMDL Lush
NMDL Lush
NMDL Lush
NMDL Lush
NMDL Lush
NMDL Lush
NMDL Lush
NMDL Lush
NMDL Lush
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NMDL Lush

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NMDL Final Project 2014

NMDL Final Project 2014

Published in: Education, Technology, Business
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Transcript

  • 1. Cindi Leverich youngcin@msu.edu NMDL
  • 2. TARGET MARKET
  • 3. So Fresh, So Clean, So LUSH!
  • 4. Entertaining Advertising Characters based on the people who make the product 6 Week Campaign 12 “Soap” Opera Webisodes
  • 5. Interactive Website Videos drive traffic to www.solush.com Ability to interact with characters Create your own LUSH image
  • 6. Social Message Awareness of social issues important to LUSH will be built into the storylines
  • 7. Google Adwords So Fresh, So Clean, So LUSH http://www.lushusa.com All natural bath and body products. Order Now! Free Shipping!
  • 8. Campaign Budget $150,000- $180,000  Rights to use the Song $30,000-$40,000  Website Development $20000  Content Creation/Art development/Video Production for 12 videos $35000-$45000  Facebook and Twitter sponsored posts $25000-$30000  Management $10000-$15000  Adwords-$30000-$40000
  • 9. Key Performance Indicators Brand Awareness Website Analytics Sales From Targeted Areas

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