MoDev Tablet 2013: Tablets, E-Commerce, Agile

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Tablets are single-handedly changing the way e-commerce companies think about customer engagement and sales.

In this presentation, Kyle Henderson, Co-Founder and CEO of YouEye, runs through the key stats around mobile devices (smartphones and tablets alike), e-commerce presence and the consumer mindset.

Agile user research empowers many of these companies to build engaging experiences. Learn how agile overlaps with the fast-growing e-commerce and mobile spaces in this presentation.

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  • Desktop - Google, WalmartMobile - UnileverTV - SamsungExperience Analytics - Research, Big Data, Cloud Platform
  • http://readwrite.com/2013/05/23/news-flash-tablets-are-not-smartphones#awesm=~oeCcHsAg7ea3w1
  • http://readwrite.com/2013/05/23/news-flash-tablets-are-not-smartphones#awesm=~oeCcHsAg7ea3w1
  • http://readwrite.com/2013/05/23/news-flash-tablets-are-not-smartphones#awesm=~oeCcHsAg7ea3w1
  • MoDev Tablet 2013: Tablets, E-Commerce, Agile

    1. 1. TABLETS ECOMMERCE AGILE #TEAshop #MODEV@KyleHenderson @YouEyeTests
    2. 2. SIX STARTUPS TOP COMPANIES UX DESIGNER ENGINEER PRODUCT MANAGER KYLE HENDERSON #TEAshop #MODEV@KyleHenderson @YouEyeTests
    3. 3. A Precious Flower Tablets: Distinct & Special #TEAshop #MODEV@KyleHenderson @YouEyeTests
    4. 4. Pockets & Satchels 0% 10% 20% 30% 40% 50% 60% 2011 2012 2013 SMARTPHONE TABLET ADULTDEVICEOWNERS TABLET OWNERS: 1 IN 3 ADULTS TABLET: 340% GROWTH SMARTPHONE: 160% GROWTH SOURCE: TABLET OWNERS: 2 IN 3 ADULTS #TEAshop #MODEV@KyleHenderson @YouEyeTests
    5. 5. Devices Closing the Deal 0 20 40 60 80 100 120 140 2011 2012 2013 2014 2015 2016 2017 SMARTPHONE TABLET MILLIONSOFBUYERS 125 MILLION BUYERS SOURCE: TABLET: 807% GROWTH SMARTPHONE: 342% GROWTH #TEAshop #MODEV@KyleHenderson @YouEyeTests
    6. 6. Ecommerce Activities SOURCE: Have done mobile shopping on Smartphone or Tablet #TEAshop #MODEV@KyleHenderson @YouEyeTests
    7. 7. A Leading Flower Special & Distinct • Researching Items • Reading Reviews • Purchasing • Writing Reviews $ #TEAshop #MODEV@KyleHenderson @YouEyeTests
    8. 8. The Flower Is Growing Desktop Ecommerce $200bn in 2013 $434bn in 2017 Mobile Ecommerce $108bn in 2017 59% on Tablet #TEAshop #MODEV@KyleHenderson @YouEyeTests
    9. 9. Marco? Tablet Usage! Living Room 64% of Adults Bedroom 53% of Adults Travel 42% of Adults #TEAshop #MODEV@KyleHenderson @YouEyeTests
    10. 10. Building for Mobile, Tablet? Developersx3 Designers Entreprenuers UX Reseachers Marketers #TEAshop #MODEV@KyleHenderson @YouEyeTests
    11. 11. Assure Your Success Prep Requirements Design Development Testing Release Interviews & Surveys Codeless Prototyping Experience Testing AGILE RESEARCH #TEAshop #MODEV@KyleHenderson @YouEyeTests
    12. 12. ROI of User Experience WHY SOFTWARE FAILS Avoid Reengineering = 50% Savings #TEAshop #MODEV@KyleHenderson @YouEyeTests
    13. 13. Audience Is Everything IN APP SURVEYS FEEDBACK GROUPS DATA TO GUIDE COLLECTING FEEDBACK IS VITAL #TEAshop #MODEV@KyleHenderson @YouEyeTests
    14. 14. Keeping it Simple INTERACTION DESIGNHIGH FIDELITY CODELESS PROTOTYPING #TEAshop #MODEV@KyleHenderson @YouEyeTests
    15. 15. Mobile Prototyping Invision • App Flow • Interactive • High Fidelity • Simple to Use #TEAshop #MODEV@KyleHenderson @YouEyeTests
    16. 16. Go And See EXPERIENCE TESTING + + STARBUCKS AIRSERVER SCREENFLOW + PHOTO BOOTH #TEAshop #MODEV@KyleHenderson @YouEyeTests
    17. 17. Go And See EXPERIENCE TESTING #TEAshop #MODEV@KyleHenderson @YouEyeTests
    18. 18. In Review! Prep Requirements Design Development Testing Release Interviews & Surveys Codeless Prototyping Experience Testing AGILE RESEARCH #TEAshop #MODEV@KyleHenderson @YouEyeTests
    19. 19. Ask Your Questions! k@youeye.com #TEAshop #MODEV@KyleHenderson @YouEyeTests

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