Google recently announced that it will be changing the way search results are ranked for mobile browsers. tl;dr to webmasters: stop phoning in your mobile site optimizations if you want to...well, reach people on their phones. Google's announcement makes three main points: first, mobile browsing comprises a significant part of web traffic; second, web performance optimization is critical to end user experience; and finally, end users demand a device-specific and complete mobile browsing experience.
In this talk we took a look at the recent and projected growth in mobile browsing, reviewed findings on how perceived and real performance problems impact users' browsing behavior, and provided useful tips and tools to maximize your site's mobile search ranking.
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