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Two New Concepts for InnoCentiveCrowdsourcing Open Innovation
CrowdsourcingCrowdsourcing Obtaining needed services, ideas, or content by soliciting contributions from a large group of people, and especially from an online community, rather than from traditional employees or suppliers. The 1st crowd- Amazon sourcing project Crowd-funding Mechanical Turk
••• • • Mechanical Turk • Wikipedia, Yahoo! Answers
Open Innovation Open InnovationInnovating with partners by sharingrisk and sharing reward.Innovation Product Customernetworks platforming immersion
History2001 Funded by Eli Lilly and Company as a spin-off from its “application of internet to business” project2005 Funded by Spencer Trask.2006 Added non-profit segment by Rockefeller Foundation. Partnered with Prize4Life to launch the $1 million ALS Biomarker Prize.2011 Awarded the $1 million prize, and launched four more Grand Challenges on behalf of Life Technologies.
History Outsourcing Science Fiction 2001 2005 2006 $1M ALS the R&D of for future medicines to healthcare Biomarker Prize universities Other technologies Non-profit Light Up Africa Oil Spill Recovery
Biz Model Global R&D network Open Innovation Marketplace Solution of Solvers Seekers InnoCentive Core: electronic marketplace
Project To Seekers: Two-sided:Seekers coordination - A large solver pool membership - Seekers with - Better budget difficult R&D Website control problems maintenance - Solvers whoSolvers want to stay To Solvers: - Can focus on focused Connections topics they feel and interested in Own website reputation Human Fee from seekers