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Internet in Japan Yoski Akamatsu sidefeed, Inc.
Small enough to pack people
Packing …
Yap, made it!
Agenda <ul><li>sidefeed, Inc. </li></ul><ul><li>Overview </li></ul><ul><li>Top web sites in Japan </li></ul>
sidefeed, Inc. <ul><li>Web based services, since Aug. 2005 </li></ul><ul><li>Tokyo, Japan, privately owned. </li></ul><ul>...
Overview <ul><li>Overview of Internet in Japan </li></ul>
Internet Population <ul><li>Internet Population </li></ul><ul><ul><li>Ref: jp population 127,767,994.- (10/1/2006) </li></...
General <ul><li>Device usage rate @ Home </li></ul>cellular phone pc car navigation Tv phone 2007
Connectivity <ul><li>Internet speed (PC) </li></ul>Broad Band Dial Up ISDN Mobile (ex3G) PHS Cable TV FTTH DSL Mobile (3G)...
Mobile everywhere
Mobile / PC <ul><li>Mobile / PC </li></ul>via PC via Mobile only via Game via Mobile via PC only
Top Web Sites in Japan <ul><li>- Search - Video - News / Computer News - Blogs - Blog Providers - Community - SNS - Bookma...
Search Engine <ul><li>Yahoo is still strong </li></ul>Comscore  www.yahoo.co.jp
Video <ul><li>Youtube / Nico Nico Douga </li></ul><ul><ul><li>Youtube is No.1 for users(14mil), but nico. Is No.1 for tota...
News <ul><li>General News </li></ul><ul><ul><li>http://www.asahi.com/ </li></ul></ul><ul><ul><li>http://www.nikkei.co.jp/ ...
Blogs <ul><li>3 million active blogs (total 16 mil)/ 1.4 billion pages </li></ul><ul><li>12% blogs are spam </li></ul><ul>...
Images and videos <ul><li>Images per 100,000 articles </li></ul>Videos per 100,000 articles file file
Blog Providers <ul><li>Ameba </li></ul><ul><ul><li>Ameblo.jp </li></ul></ul><ul><ul><ul><li>40% of newly opened blogs are ...
A list bloggers <ul><li>A list bloggers </li></ul><ul><li>   http://www.100shiki.com/   http://www.gigazine.net/ </li></ul...
Community / SNS <ul><li>Community </li></ul><ul><ul><li>2ch, loosing power, but still huge </li></ul></ul><ul><ul><ul><li>...
Moible <ul><li>Mobage- </li></ul><ul><ul><li>www.mbga.jp </li></ul></ul><ul><ul><li>No.1 mobile site, especially for teen ...
Bookmarks <ul><li>Yahoo bookmark </li></ul><ul><ul><li>No.1 (users) </li></ul></ul><ul><ul><ul><li>bookmarks.yahoo.co.jp <...
Shopping <ul><li>Rakuten.co.jp </li></ul><ul><ul><li>20mil. users </li></ul></ul><ul><li>Amazon.co.jp </li></ul><ul><ul><l...
More stuffs <ul><li>This slide is available on slide share </li></ul><ul><li>http://www.slideshare.net/yoski/ </li></ul><u...
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Top internet websites in Japan

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General Description of Internet in Japan.
Top web sites in Japan

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Transcript of "Top internet websites in Japan"

  1. 1. Internet in Japan Yoski Akamatsu sidefeed, Inc.
  2. 2. Small enough to pack people
  3. 3. Packing …
  4. 4. Yap, made it!
  5. 5. Agenda <ul><li>sidefeed, Inc. </li></ul><ul><li>Overview </li></ul><ul><li>Top web sites in Japan </li></ul>
  6. 6. sidefeed, Inc. <ul><li>Web based services, since Aug. 2005 </li></ul><ul><li>Tokyo, Japan, privately owned. </li></ul><ul><li>Supporting web marketing for business. </li></ul>
  7. 7. Overview <ul><li>Overview of Internet in Japan </li></ul>
  8. 8. Internet Population <ul><li>Internet Population </li></ul><ul><ul><li>Ref: jp population 127,767,994.- (10/1/2006) </li></ul></ul>2007 10,000 people
  9. 9. General <ul><li>Device usage rate @ Home </li></ul>cellular phone pc car navigation Tv phone 2007
  10. 10. Connectivity <ul><li>Internet speed (PC) </li></ul>Broad Band Dial Up ISDN Mobile (ex3G) PHS Cable TV FTTH DSL Mobile (3G) 2007
  11. 11. Mobile everywhere
  12. 12. Mobile / PC <ul><li>Mobile / PC </li></ul>via PC via Mobile only via Game via Mobile via PC only
  13. 13. Top Web Sites in Japan <ul><li>- Search - Video - News / Computer News - Blogs - Blog Providers - Community - SNS - Bookmarks - Shopping - Mobile </li></ul>
  14. 14. Search Engine <ul><li>Yahoo is still strong </li></ul>Comscore www.yahoo.co.jp
  15. 15. Video <ul><li>Youtube / Nico Nico Douga </li></ul><ul><ul><li>Youtube is No.1 for users(14mil), but nico. Is No.1 for total spending time. </li></ul></ul><ul><ul><li>nico, 5mil. registered/170,000paid(membership) </li></ul></ul><ul><ul><ul><li>Also 1 mil. Mobile users (2008/1) </li></ul></ul></ul>1/12 of internet traffic of Japan is from nicovideo.jp
  16. 16. News <ul><li>General News </li></ul><ul><ul><li>http://www.asahi.com/ </li></ul></ul><ul><ul><li>http://www.nikkei.co.jp/ </li></ul></ul><ul><ul><ul><li>Not so many news sites </li></ul></ul></ul><ul><ul><ul><li>Yahoo News is No.1, anyway. </li></ul></ul></ul><ul><li>Computer News </li></ul><ul><ul><li>http://japan.cnet.com/ </li></ul></ul><ul><ul><li>http://www.itmedia.co.jp/ </li></ul></ul><ul><ul><ul><li>Too many engineering sites. </li></ul></ul></ul>
  17. 17. Blogs <ul><li>3 million active blogs (total 16 mil)/ 1.4 billion pages </li></ul><ul><li>12% blogs are spam </li></ul><ul><li>50% articles are spam </li></ul><ul><li>400,000 – 500,000 blogs opens each month </li></ul><ul><li>0.6 images / articles </li></ul>New blogs / month 10,000 blogs
  18. 18. Images and videos <ul><li>Images per 100,000 articles </li></ul>Videos per 100,000 articles file file
  19. 19. Blog Providers <ul><li>Ameba </li></ul><ul><ul><li>Ameblo.jp </li></ul></ul><ul><ul><ul><li>40% of newly opened blogs are in ameblo </li></ul></ul></ul><ul><li>FC2 </li></ul><ul><ul><li>Blog.fc2.com </li></ul></ul><ul><li>Livedoor </li></ul><ul><ul><li>Blog.livedoor.com </li></ul></ul><ul><li>Yahoo! blog </li></ul><ul><ul><li>Blogs.Yahoo.co.jp </li></ul></ul><ul><ul><ul><li>Also doing well </li></ul></ul></ul>
  20. 20. A list bloggers <ul><li>A list bloggers </li></ul><ul><li>  http://www.100shiki.com/ http://www.gigazine.net/ </li></ul><ul><li>Not so many, and traffic would be a few percent of TechCrunch </li></ul><ul><li>But better performance than computer news site, when introducing a new service. </li></ul>
  21. 21. Community / SNS <ul><li>Community </li></ul><ul><ul><li>2ch, loosing power, but still huge </li></ul></ul><ul><ul><ul><li>www.2ch.net </li></ul></ul></ul><ul><li>SNS </li></ul><ul><ul><li>Mixi </li></ul></ul><ul><ul><ul><li>Mixi.jp </li></ul></ul></ul><ul><ul><ul><li>No.1 SNS in Japan </li></ul></ul></ul><ul><ul><ul><li>15mil registered users (need mobile email address to register) </li></ul></ul></ul><ul><ul><ul><li>5.4bil PV/mo (PC), 8.3bil PV/mo(mobile) </li></ul></ul></ul><ul><ul><ul><li>100mil dollar revenue last year. </li></ul></ul></ul>Photo / movie sharing
  22. 22. Moible <ul><li>Mobage- </li></ul><ul><ul><li>www.mbga.jp </li></ul></ul><ul><ul><li>No.1 mobile site, especially for teen agers </li></ul></ul>More than 200mil PV/Day (mobile only) Revenue per Mil. $ Profit per Mil. $ Users Per 10,000
  23. 23. Bookmarks <ul><li>Yahoo bookmark </li></ul><ul><ul><li>No.1 (users) </li></ul></ul><ul><ul><ul><li>bookmarks.yahoo.co.jp </li></ul></ul></ul><ul><li>Hatena bookmark </li></ul><ul><ul><li>No.1 social bookmark site </li></ul></ul><ul><ul><li>Less than 1 mil reg. users. </li></ul></ul><ul><ul><ul><li>b.hatena.ne.jp </li></ul></ul></ul><ul><li>Delicious </li></ul><ul><ul><li>Still many people use delicious </li></ul></ul>
  24. 24. Shopping <ul><li>Rakuten.co.jp </li></ul><ul><ul><li>20mil. users </li></ul></ul><ul><li>Amazon.co.jp </li></ul><ul><ul><li>18mil. users </li></ul></ul><ul><li>Yahoo.co.jp </li></ul><ul><ul><li>11mil. users </li></ul></ul>NetRatings: 2006/9 – outdated, sorry. But still has a same trends More than 60,000 shops
  25. 25. More stuffs <ul><li>This slide is available on slide share </li></ul><ul><li>http://www.slideshare.net/yoski/ </li></ul><ul><li>More stuffs: </li></ul><ul><li>http:// asiajin.com /blog/ </li></ul>

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