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20120221コンバージョン塾発表資料

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2012/2/21コンバージョン塾プレゼンテーション資料 CMS構築におけるSEOの考慮点

2012/2/21コンバージョン塾プレゼンテーション資料 CMS構築におけるSEOの考慮点

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  • 1. SEO CMS  11 VRU 
  • 2. CMS R SRR Content Management System  ÇP RRWordPress*MovableType å ì Í RR { ù  S Í CMS  # S Í CMSFacebook*OKWave* S*2 P *Yahoo!S VR* V *Wikipedia R S VR
  • 3. CMS S Í CMS
  • 4. SEOP UTU + 3  VS RS + ? RS + P  ? RS #
  • 5.  SEOP SEOP CMS  SEOP RR +  + RS ( ) SEO  " SEOP 3  P RS
  • 6. SEO j "ì SEO ì
  • 7. S6 (  j) j) jPtitle QV P301U U S canonical / Pnofollow noindex / ~P P HTML VS P å V Ttable frameP Palt
  • 8. PURL P ( )
  • 9. S6 3(SEOR 3(SEOR P ) )SEO ì R P »2: FP V VS P P and P " V P
  • 10. 1 "U P P CSS  {P P 
  • 11. SEO jå SEO  S CMS  # { .
  • 12. CMS  #CMS   SEO #
  • 13. CMSTVR TVRURL VUV UTVR PR
  • 14. TVR
  • 15. TVR 6  TVRP  S    
  • 16. TVR 6 3  VR  Ž c P V QVR RU U S  P V QVR ) )  TVR RR QU V  2  U
  • 17. TVR 6  0c   SEO SR V V U P   SV  U 
  • 18. TVR 6TVR V QVR V QVR c c c c€c €cEc  # * c cc c c c c  # * c  # * c c  c  c*** ***
  • 19. TVR
  • 20. TVR 6 # TSVS P “  S #  TVR # Pp ñ S R Web  Forum TSVS Pì
  • 21. Q S http://web-tan.forum.impressrd.jp/e/2012/01/30/12025( )Duplicate Content in a Post-Panda World by Dr. Pete 2011/11/16
  • 22. TVR 6 3www.example.com/contents/
  • 23. U V V  www.example.com/contents?p=1 www.example/contents?sessid=123 www.example.com?tag=content URL  www.example.com/category/aaa/ www.example.com/2012/02/07/
  • 24. TVR 6 www.example.com/print/www.example.com/smartphone/SV  #www.example.com/result/order=acsendingwww.example.com/result/order=descendingTVRwww.example.com/contents/page=1www.example.com/contents/page=2www.example.com/item/blue/www.example.com/item/red/
  • 25. TVR 6
  • 26. TVR ( ) TVR å TVRView allTVRnoindex S R
  • 27. TVR 6 8
  • 28. TVR  
  • 29. TVR 6 2
  • 30. å TVRwww.example.com/contents/ canonical
  • 31. www.example.com/contents?p=1www.example/contents?sessid=123www.example.com/contents/print/www.example.com/contents/smartphone/www.example.com?tag=contentwww.example.com/2012/02/07/
  • 32. TVR 6
  • 33. P TVRP TVR canonical canonical View all: TVR page canonical
  • 34. TVR 6
  • 35. P" noindex (index (noindex (noindex
  • 36. VUV U
  • 37. VUV U Q R P Q R SP P S R Q R P
  • 38. VUV U 6JavaScript U PJavaScript U GoogleS TTVR 3 U ù URS S T  " PTVR U PSitemap.xml UP
  • 39. VUV U 6 3AjaxP VUAjax V U VP å   VU VU  PGoogle  URLMaking AJAX Applications Crawlablehttps://developers.google.com/webmasters/ajax-crawling/AJAX SP VU U - Q R U SUV AJAX http://www.sem-r.com/seo/20100305195304.html
  • 40. Q
  • 41. TVR U U S TVR  TVR 301U U S
  • 42. PU U S TVR  S TTVR 301U U S   TVRU    V V  S TTVR U S
  • 43. { TVRHTTPUR R VS200PTVR {  200P TVR UR R VS 404( P)410({ )404 TVR  Q S V SVRP TVR
  • 44.  ñ V V  P
  • 45. P  6 # 7 Ž S T Ž TVR  ñ T P U TVR   # ñ  U V  ñTVR # URL {
  • 46. P  6 3 1. T U Pnofollow2. # ñ TVRPnoindex3. #   P ñ # TVR U P
  • 47. and P •and  V VSP / S  Ž cP TVR ­ )/ c) ) Éc c) V VS P
  • 48.   V VS
  • 49. TVRP P c P TVR ­ )(( )P
  • 50. P
  • 51. P
  • 52. P S  " SEOP  "  SEO PSEO
  • 53. "  "   cP #C"P