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SEO      CMS          11   VRU
CMS          R SRR Content Management System         ÇP          RRWordPress*MovableType       å     ì    Í         RR    ...
CMS      S      Í   CMS
SEOP                   UTU +            3         VS       RS    +     ? RS   +    P       ? RS #
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TVR          6 3www.example.com/contents/
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TVR          6 www.example.com/print/www.example.com/smartphone/SV  #www.example.com/result/order=acsendingwww.example.com...
TVR         6
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20120221コンバージョン塾発表資料

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2012/2/21コンバージョン塾プレゼンテーション資料 CMS構築におけるSEOの考慮点

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Transcript of "20120221コンバージョン塾発表資料"

  1. 1. SEO CMS 11 VRU
  2. 2. CMS R SRR Content Management System ÇP RRWordPress*MovableType å ì Í RR { ù S Í CMS # S Í CMSFacebook*OKWave* S*2 P *Yahoo!S VR* V *Wikipedia R S VR
  3. 3. CMS S Í CMS
  4. 4. SEOP UTU + 3 VS RS + ? RS + P ? RS #
  5. 5. SEOP SEOP CMS SEOP RR + + RS ( ) SEO SEOP 3 P RS
  6. 6. SEO j ì SEO ì
  7. 7. S6 ( j) j) jPtitle QV P301U U S canonical / Pnofollow noindex / ~P P HTML VS P å V Ttable frameP Palt
  8. 8. PURL P ( )
  9. 9. S6 3(SEOR 3(SEOR P ) )SEO ì R P »2: FP V VS P P and P V P
  10. 10. 1 U P P CSS {P P
  11. 11. SEO jå SEO S CMS # { .
  12. 12. CMS #CMS SEO #
  13. 13. CMSTVR TVRURL VUV UTVR PR
  14. 14. TVR
  15. 15. TVR 6 TVRP S
  16. 16. TVR 6 3 VR Ž c P V QVR RU U S P V QVR ) ) TVR RR QU V 2 U
  17. 17. TVR 6 0c SEO SR V V U P SV U
  18. 18. TVR 6TVR V QVR V QVR c c c c€c €cEc # * c cc c c c c # * c # * c c c c*** ***
  19. 19. TVR
  20. 20. TVR 6 # TSVS P “ S # TVR # Pp ñ S R Web Forum TSVS Pì
  21. 21. Q S http://web-tan.forum.impressrd.jp/e/2012/01/30/12025( )Duplicate Content in a Post-Panda World by Dr. Pete 2011/11/16
  22. 22. TVR 6 3www.example.com/contents/
  23. 23. U V V www.example.com/contents?p=1 www.example/contents?sessid=123 www.example.com?tag=content URL www.example.com/category/aaa/ www.example.com/2012/02/07/
  24. 24. TVR 6 www.example.com/print/www.example.com/smartphone/SV #www.example.com/result/order=acsendingwww.example.com/result/order=descendingTVRwww.example.com/contents/page=1www.example.com/contents/page=2www.example.com/item/blue/www.example.com/item/red/
  25. 25. TVR 6
  26. 26. TVR ( ) TVR å TVRView allTVRnoindex S R
  27. 27. TVR 6 8
  28. 28. TVR
  29. 29. TVR 6 2
  30. 30. å TVRwww.example.com/contents/ canonical
  31. 31. www.example.com/contents?p=1www.example/contents?sessid=123www.example.com/contents/print/www.example.com/contents/smartphone/www.example.com?tag=contentwww.example.com/2012/02/07/
  32. 32. TVR 6
  33. 33. P TVRP TVR canonical canonical View all: TVR page canonical
  34. 34. TVR 6
  35. 35. P noindex (index (noindex (noindex
  36. 36. VUV U
  37. 37. VUV U Q R P Q R SP P S R Q R P
  38. 38. VUV U 6JavaScript U PJavaScript U GoogleS TTVR 3 U ù URS S T PTVR U PSitemap.xml UP
  39. 39. VUV U 6 3AjaxP VUAjax V U VP å VU VU PGoogle URLMaking AJAX Applications Crawlablehttps://developers.google.com/webmasters/ajax-crawling/AJAX SP VU U - Q R U SUV AJAX http://www.sem-r.com/seo/20100305195304.html
  40. 40. Q
  41. 41. TVR U U S TVR TVR 301U U S
  42. 42. PU U S TVR S TTVR 301U U S TVRU V V S TTVR U S
  43. 43. { TVRHTTPUR R VS200PTVR { 200P TVR UR R VS 404( P)410({ )404 TVR Q S V SVRP TVR
  44. 44. ñ V V P
  45. 45. P 6 # 7 Ž S T Ž TVR ñ T P U TVR # ñ U V ñTVR # URL {
  46. 46. P 6 3 1. T U Pnofollow2. # ñ TVRPnoindex3. # P ñ # TVR U P
  47. 47. and P •and V VSP / S Ž cP TVR ­ )/ c) ) Éc c) V VS P
  48. 48. V VS
  49. 49. TVRP P c P TVR ­ )(( )P
  50. 50. P
  51. 51. P
  52. 52. P S SEOP SEO PSEO
  53. 53. cP #CP
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