Pantauan social media! pemilihan gubernur sulawesi selatan 2013
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Pantauan social media! pemilihan gubernur sulawesi selatan 2013

on

  • 1,841 views

Hasil Pantauan berupa aktivitas, isu dan kampanye dari 3 calon Gubernur Sulawesi Selatan 2013-2018: ...

Hasil Pantauan berupa aktivitas, isu dan kampanye dari 3 calon Gubernur Sulawesi Selatan 2013-2018:
1. Syahrul Yasin Limpo - Agus Arifin Nu'mang
2. lham Arif Sirajuddin - Aziz Qahhar Mudzakkar
3. Andi Rudiyanto Asapa - Andi Nawir Pasinringi
Yang ditangkap dan dirangkum dari berbagai kegiatan di social media dalam kurun waktu 13 November – 13 Desember 2012.

Statistics

Views

Total Views
1,841
Views on SlideShare
1,369
Embed Views
472

Actions

Likes
0
Downloads
18
Comments
0

2 Embeds 472

http://elearning2.uai.ac.id 471
https://twitter.com 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Pantauan social media! pemilihan gubernur sulawesi selatan 2013 Presentation Transcript

  • 1. SOCIAL MEDIA MONITORINGPILKADA SULAWESI SELATAN PERIODE: 13 NOVEMBER – 13 DESEMBER, 2012
  • 2. TUJUAN SOCIAL MEDIA MONITORING Hasil Pantauan aktivitas, isu dan kampanye dari 3 calon Gubernur Sulawesi Selatan 2013 - 2018:  Syahrul Yasin Limpo - Agus Arifin Numang  lham Arif Sirajuddin - Aziz Qahhar Mudzakkar,  Andi Rudiyanto Asapa - Andi Nawir Pasinringi Yang ditangkap dan dirangkum dari berbagai kegiatan di social media dalam kurun waktu 13 November – 13 Desember 2012.
  • 3. POPULASI SOSIAL MEDIA DI SULAWESI SELATAN Kabupaten Bantaeng Kabupaten Barru Kabupaten Bone Kabupaten Bulukumba Kabupaten Enrekang Kabupaten Gowa Kabupaten Jeneponto Kabupaten Kepulauan Selayar Kabupaten Luwu Kabupaten Luwu Timur Kabupaten Luwu Utara Kabupaten Maros Kabupaten Pangkajene dan Kepulauan Kabupaten Pinrang Kabupaten Sidenreng Rappang Kabupaten Sinjai Kabupaten Soppeng Kabupaten Takalar Kabupaten Tana Toraja Kabupaten Toraja Utara Kabupaten Wajo Kota Makassar Kota Palopo Kota Parepare
  • 4. OverviewDistribusi percakapan setiap kandidat Keyword Name Buzz Unique User Reach Interaction Index Syahrul - Agus 1534 968 875,703 63.10% Ilham - Arif 1213 700 761,556 57.71% Rudiyanto - Nawir 544 290 179,462 53.31% Grand Total 3,291 1,958 1,816,721
  • 5. OverviewPerformance analysis seluruh kandidat 66.00% 64.00% Syahrul-Agus, 63.10% 62.00% Interaction Index 60.00% 58.00% Syahrul-Agus Ilham-Arif, 57.71% Ilham-Arif 56.00% Rudiyanto-Nawir 54.00% Rudiyanto-Nawir, 53.31% 52.00% 50.00% - 200,000 400,000 600,000 800,000 1,000,000 1,200,000 Reach
  • 6. OverviewShare of voice seluruh kandidat Rudiyanto-Nawir 16% Syahrul-Agus 47% Ilham-Arif 37%
  • 7. Analisis SentimentMedia distribution (most distribution channel) Syahrul-Agus video twitter Rudiyanto-Nawir news forum facebook blog Ilham-Arif 0 200 400 600 800 1000 1200 1400 1600
  • 8. Overview 0 100 200 300 400 500 600 11/13/12 11/14/12 11/15/12 11/16/12 11/17/12 11/18/12 11/19/12 11/20/12 Storyline trend conversation 11/21/12 11/22/12 11/23/12Ilham-Arif 11/24/12 11/25/12 11/26/12 11/27/12 11/28/12 11/29/12Rudiyanto-Nawir 11/30/12 12/1/12 12/2/12 12/3/12Syahrul-Agus 12/4/12 12/5/12 12/6/12 12/7/12 12/8/12 12/9/12 12/10/12 12/11/12 12/12/12 12/13/12
  • 9. Analisis SentimentAnalisis sentiment seluruh kandidat Syahrul-Agus neutral Rudiyanto-Nawir negative positive Ilham-Arif 0 200 400 600 800 1000 1200 1400 1600
  • 10. Brand equityCandidate equity - Competitive analysis 60.00% 50.00% 40.00% SIM Score 30.00% Syahrul-Agus Ilham-Arif 20.00% Rudiyanto-Nawir 10.00% 0.00% 0 200 400 600 800 1000 1200 1400 1600 1800 Net Sentiment
  • 11. Keyword mapping all candidate
  • 12. TwitterInfluencer Twitter – By reach Syahrul-Agus Ilham-Arif Rudiyanto-Nawir USER reach USER reach USER reach Anonymous4rt 37367 TrioMacan2000 177276 tribuntimur 22534 Justdhenu 35023 tribunnews 62091 KartikaDjoemadi 14290 oke_zone 34220 Bisniscom 43642 Gerindra 10064 ISAALmuhammad 31009 tribuntimur 22546 qulhaqKamikaze 9386 SyahrulYasinL 25228 ChibiTwibiSpore 19906 Assadiqulhaq 9240 sonorafm92 24713 hmturkiye 17922 RS_OL 4598 5rigala2012 24636 erikpalupi 15992 asmawatiyuli 4418 SupirPete2 22118 romaindonesia 14087 tribunpontianak 3831 letjenlatief 20433 irwan_wicaksono 12648 fajaronline 3794 W7P 19885 yuuutfa 3190
  • 13. TwitterInfluencer Twitter – By mention Syahrul-Agus Ilham-Arif Rudiyanto-Nawir USER Mention USER Mention USER Mention syahrulyasinl 50 IA_pedulirakyat 57 datuakrajoangek 42 paccarita 36 beccemakassar 20 imron_cn 14 SAYANGJilid2 19 pb_ina_official 16 Rudy_Xp 10 Vampire_RI 18 tribunnews 14 Prabowo08 9 sampan_induk 15 AngelousQueen 12 tribuntimur 7 tutihand_ 14 TrioMacan2000 12 yustianfm 7 Syahrul_YL 10 ChibiTwibiSpore 11 Iank_theJago 6 TrioMacan2000 10 foursquare 9 unbulatbulat 6 andi_irfa 9 ShiroArmstrong 8 sipiliang 6 maqbulhalim 9 TeguhNurdiansya 5
  • 14. TwitterInfluencer Twitter – By engagement Syahrul-Agus Ilham-Arif Rudiyanto-Nawir USER engagement USER engagement USER engagement uLi_naQza 16 IA_pedulirakyat 54 datuakrajoangek 56 rezhathedevil 16 uLi_naQza 16 sipiliang 9 syl_team 13 rezhathedevil 16 rezhathedevil 7 Jerawaat 12 sayaSULSEL 11 SuaraSulsel 7 MakassarADS 10 MakassarADS 10 uLi_naQza 7 BloggerSulsel 9 Jerawaat 10 Fire_87 7 tutihand_ 8 beccemakassar 9 Garud4na 5 CostaConcordia_ 7 asmawatiyuli 9 angga_bex 5 IchaaL53 7 agungrifan 9 apakabarDaeng 5 joe_salapasi 7 mikhailobhy 9 kabarmakassar_ 4
  • 15. TwitterInfluencer Twitter – By Impact Syahrul-Agus Ilham-Arif Rudiyanto-Nawir USER reach #Post Impact USER reach #Post Impact USER reach #Post ImpactAnonymous4rt 37367 1 37367 TrioMacan2000 177276 1 177276 tribuntimur 22534 1 22534 Justdhenu 35023 1 35023 tribunnews 62091 2 124182 KartikaDjoemadi 14290 1 14290 oke_zone 34220 1 34220 Bisniscom 43642 1 43642 Gerindra 10064 1 10064ISAALmuhamma 31009 1 31009 tribuntimur 22546 4 90184 qulhaqKamikaze 9386 1 9386 d SyahrulYasinL 25228 1 25228 ChibiTwibiSpore 19906 1 19906 Assadiqulhaq 9240 1 9240 sonorafm92 24713 1 24713 hmturkiye 17922 1 17922 RS_OL 4598 1 4598 5rigala2012 24636 3 73908 erikpalupi 15992 4 63968 asmawatiyuli 4418 1 4418 SupirPete2 22118 2 44236 romaindonesia 14087 1 14087 tribunpontianak 3831 1 3831 letjenlatief 20433 1 20433 irwan_wicaksono 12648 1 12648 fajaronline 3794 1 3794 W7P 19885 3 59655 yuuutfa 3190 3 9570
  • 16. FacebookInfluencer Facebook – By Like Syahrul-Agus Ilham-Arif Rudiyanto-Nawir username Likes username Likes username Likes E100 32 Tongkonan Toraja 24 Prabowo Subianto 3816 Tongkonan Toraja 24 Radio Serambi FM Banda Aceh 21 Tongkonan Toraja 24 Putra Blora Mustika 10 Elnino M. Husein Mohi, S.T., M.Si. 14 MJ Palopo 10 Firman Adi Saputra Asli 9 Berita Aneh dan Unik 12 Lindung Silalahi 7 Fesbuker Memilih 9 Jen Zainal Asyikin Hans 11 GarudaNa 4 Imam Fuadi 8 Pdiperjuangan Jabar 10 Irone KaRo-KaRo 3 Iwan Kennel 7 Tengku Yusuff 10 Yusran Muhammad Iqtishadi 2 Radio Sonora Semarang FM 98.9 7 Ifa Yulianti Sahab 9 Sulsel Tampan 1 Delta FM Makassar 2 Devi Palela Zoetexs 7 Agung Darmadi 1 I Love BONE 2 Ramdan Malik 6 Adhy Forester 1
  • 17. FacebookInfluencer Facebook – By Status Syahrul-Agus Ilham-Arif Rudiyanto-Nawir username post username post username post Iwan Kennel 3 Ramayana Son 2 Sulsel Tampan 2 Berita Update 24Jam 3 Nuridin Dino 2 Fesbuker Memilih 2 AYO DUKUNG KLUB-KLUB SULSEL 2 Ratu Rimba Niagara 2 MJ Palopo 2 BERLAGA DI PENTAS NASIONAL Fesbuker Memilih 2 Fesbuker Memilih 2 Muhammad Iqbal 1 Dee Ddy 1 Songul Cesur 1 Adhy Forester 1 Himpunan Masyarakat Indonesia Andi Said Pabokori Tabir 1 Rhi Evol Elamrhi 1 1 Cinta Damai Surya Sayang Delta FM Makassar 1 Mehdi Gursel 1 Ajra Asridjal 1 Arkanudin Masrury 1 Ajra Asridjal 1 Daniel Saputra Adjie 1 Imam Fuadi 1 Gian Utomo 1 GarudaNa 1 Kabupaten Maros 1 Media Informasi Online 1 Agung Darmadi 1
  • 18. BlogInfluencer Blog Syahrul-Agus Ilham-Arif Rudiyanto-Nawir Blog_url post Blog_url post Blog_url post http://ideguenews.blogspot.co http://ideguenews.blogspot.c http://maqbulhalim.blogspot.com 4 8 1 m om http://maqbulhalim.blogspot.co http://maqbulhalim.blogspot. http://ideguenews.blogspot.com 2 3 1 m com http://antikorupsijateng.wordpress. http://kickdahlan.wordpress.co 2 3 com m http://atlantissunda.wordpress.c http://www.pkspiyungan.org 1 2 om http://asriadiharun.wordpress.co 2 m http://mrsupel.blogspot.com 2 http://antikorupsijateng.wordpre 2 ss.com http://justmecia.wordpress.com 1 http://feedproxy.google.com 1 http://kabarnet.wordpress.com 1
  • 19. ForumInfluencer Forum Syahrul-Agus Ilham-Arif Rudiyanto-Nawir webs_url post webs_url post webs_url post http://politik.kompasiana.com 1 http://hiburan.kompasiana.com 9 http://forum.kompas.com 1 http://forum.kompas.com 2 http://forum.detik.com 2
  • 20. YouTubeInfluencer Youtube Syahrul-Agus Ilham-Arif Rudiyanto-Nawir Video_title post Video_title post Video_title post buloapublish 2 BeritaTvIndo 2 garudana1 1 Maqbul Halim 1 Pusat Berita 1 Aulia Widya 1 isnan1selayar 1 rizkymaulana94 1 Suara Rakyat 1 bedu beda 1 rian pasande 1 eno sosialis 1
  • 21. NewsInfluencer News Syahrul-Agus Ilham-Arif Rudiyanto-Nawir News_url post News_url post News_url post http://www.tribunnews.com 35 http://www.tempo.co 41 http://www.tribunnews.com 13 http://www.tempo.co 9 http://www.tribunnews.com 33 http://news.okezone.com 6 http://www.pikiran-rakyat.com 2 http://detik.feedsportal.com 3 http://entertainment.kompas.com 2 http://nasional.inilah.com 2 http://www.republika.co.id 1 http://www.republika.co.id 2 http://medan.tribunnews.com 1 http://www.thejakartapost.com 1 http://news.liputan6.com 1 http://regional.kompas.com 1 http://www.pikiran-rakyat.com 1
  • 22. NewsMedia Share Syahrul-Agus Ilham-Arif Rudiyanto-Nawir Media RT Media RT Media RT okezone.com 7 Tribunnews.com 11 tribunnews.com 1 tribunnews.com 6 kabarmakassar.com 1 seputar-indonesia.com 4 celebesonline.com 1 golkarsulsel.org 1
  • 23. NewsMost RT News Syahrul-Agus Ilham-Arif Rudiyanto-Nawir Source Count Source Count Source Count http://news.okezone.com/read/2012/11/25/340/ http://www.tribunnews.com/2012/11/18/tarian-rebana- http://makassar.tribunnews.com/2012/11/14/kpu-gowa- 722952/ptun-adukan-syahrul-yasin-limpo-ke- 7 6 1 iringi-arakan-aziz-qahhar-di-desa-temban minta-tambah-tps-tim-ia-dan-garudana-menolak presiden http://makassar.tribunnews.com/mobile/index.p http://makassar.tribunnews.com/mobile/index.php/201 hp/2012/11/11/ini-kronologi-percobaan- 5 2/11/22/ini-penilaian-anggota-brimob-terhadap-aziz- 2 http://www.kabarmakassar.com/?p=19403 1 pembunuhan-syahrul-yl qahhar http://www.seputar- indonesia.com/news/gubernur-sulsel-syahrul- 4 http://makassar.tribunnews.com/news/politik 1 yasin-limpo-mari-mengedepankan-kemanusiaan http://www.celebesonline.com/2012/11/17/murs http://makassar.tribunnews.com/2012/12/07/besok- 1 1 alim-bangga-mirip-syahrul-yasin-limpo/ ilham-konsolidasi-dengan-akhwat-pks-sulsel http://www.golkarsulsel.org/index.php?option=c om_content&view=article&id=2083:orang- http://makassar.tribunnews.com/2012/11/20/pks-siap- 1 1 sumut-di-sulsel-dukung-sayang&catid=9:berita- sebar-kartu-semangat-baru-ia-door-to-door media&Itemid=111 http://makassar.tribunnews.com/2012/11/20/sya 1 hrul-yl-bimbing-640-babinsa-ikuti-bimtek
  • 24. ApplicationMost used Application Syahrul-Agus Ilham-Arif Rudiyanto-Nawir Source Count Source Count Source Count twitterfeed 694 twitterfeed 209 Twitter for BlackBerry® 83 Twitter for BlackBerry® 144 Twitter for BlackBerry® 152 twitterfeed 78 UberSocial for web 76 web 148 48 BlackBerry UberSocial for BlackBerry 74 UberSocial for BlackBerry 69 web 41 dlvr.it 59 Facebook 60 Twitter for Mac 34 Facebook 21 dlvr.it 35 Twitter for Android 19 Write Longer 17 Mobile Web 23 TweetCaster for Android 16 Twitter for Android 16 Twitter for iPhone 21 dlvr.it 12 Tweet Button 15 Write Longer 20 Facebook 9 Twitter for iPhone 14 Twitter for Android 18 Tweet Button 7
  • 25. Demographic distribution Syahrul-Agus Ilham-Arif Rudiyanto-Nawir City Count City Count City Count Makassar 239 Makassar 185 Makassar 126 Jakarta 69 Jakarta 39 Jakarta 18 Palembang 21 Manado 18 Bandung 11 Bandung 20 Bandung 18 Manado 4 Manado 20 Palembang 11 Semarang 3 Medan 15 Medan 10 Palu 3 Bekasi 9 Bekasi 6 Medan 3 Malang 9 Bekasi 6 Bekasi 2 Bekasi 9 Cirebon 5 Bekasi 2 Semarang 6 Depok 5 Pontianak 2