#Windows8 Launch in Indonesia

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Social media conversation about #Windows8 Launch in Indonesia

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#Windows8 Launch in Indonesia

  1. 1. Windows8Launched inIndonesiaPeriod:17-29 October 2012
  2. 2. Windows 8Launching inIndonesia OverviewWindows In Indonesia“Windows occupies 97 percent of the PC market in Indonesia”-Andreas Diantoro, Microsoft Indonesia’s president director-Source :http://www.thejakartapost.com/news/2012/10/26/microsoft-kicks-windows-8.htmlWindows 8“We know that the boundaries about how we can see the workand fun and home have really changed. A computer is no longersynonymous with office productivity. It is now the thing we use indaily life,”-Tracy Fellows, Microsoft president for Asia-Pacific - EsplanadeTheatre, Singapore, 26th October 2012Source : :http://www.thejakartapost.com/news/2012/10/26/microsoft-kicks-windows-8.html
  3. 3. Objective Opinion, activity, response ofIndonesian Netizen in Twitter about Windows8 during 17th – 29th October, 2012
  4. 4. Launch Summary From period 17 – 29 October ,2012 #windows8 generate 8,526 Post (Buzz) and mostly gained neutral sentiment The highest buzz came on 26 October 2012, with the hashtag #windows8 by generating 2,016 post ((Buzz) Keyword “keren” as the most positive response generate 22% Post (Buzz) while Keyword “biasa aja” as the most negative response generate 38,32% Post (Buzz)
  5. 5. Volume trending
  6. 6. Windows 8Brand Favourability
  7. 7. Sentiment Brand Distribution
  8. 8. Storyline of trend conversationTrend of conversation by Netizens of certain period • From 17 – 29 October 2012 #windows8 gained 8,526 post (Buzz). • In 26 October 2012 the most conversation about #windows8 has gained 2,016 post (Buzz).
  9. 9. Insight Windows 8 Version Windows 8 RT Windows 8 8% 6% Insight of windows 8 Version Buzz of “Windows * Pro” gained 86% from total share of voice, followed by “Windows8 RT” 8% then “Windows8” 6% Windows 8 Pro 86%
  10. 10. Insight Windows 8 and DeviceSmartphone Notebook Netbook 4% 3% 2% PC 46% Insight of windows 8 and Device Buzz of “PC” gained 46% from total share ofTablet voice, followed by “Tablet” 45% then 45% “Smartphone” 4%, “Notebook” 3% and the last “Netbook” 2%
  11. 11. Insight Windows 8 and Various Brand Device Sony HP Toshiba Insight of windows 8 6% 3% 7% and Various Brand Samsung Fujitsu 19% Device 8%  Samsung ; 19% Dell  Dell ; 16% Asus 16% 12%  Lenovo ; 15%  Acer ; 14% Acer Lenovo  Asus ; 12% 14% 15%  Fujitsu ; 8%  Sony ; 7%  HP ; 6%  Toshiba ; 3%
  12. 12. Insight Windows 8 and OS Android 14% Ubuntu Windows 7 15% 45% Insight of windows 8 and OS Buzz of “Windows 7” gained 45% from total share of voice, followed by “Apple” 26% then Apple (iOS) 26% Ubuntu 15% and last Android 14%
  13. 13. Insight Windows 8 and Quality original 35% Insight of windows 8 and Quality Buzz of “bajakan” gained 65% from total bajakan 65% share of voice, followed by “original” 35%
  14. 14. Insight Windows 8 and Price murah 10% mahal 17% Insight of windows 8 and prices Buzz of “promo + harga promo” gained 73% promo + harga from total share of voice, followed by “mahal” promo 17% then “murah” 10% 73%
  15. 15. Most Influenceaccount - Byreach &engagementMeasures of most impactfulaccount counted by totalnumber of netizens that getspread of post(reach) andnumber of netizens whoseinteraction with post(engagement)
  16. 16. Top 10 InfluencersMost influenced accountmeasures by totalnumber of postmultiplied with totalnumber of netizenswhose spread by post(reach)
  17. 17. Most RTaccount &engagementcontentMost impactful accountmeasures by total numberRetweet of post by otherNetizens
  18. 18. Influence Account ByAuthorityMost impactful account measures by oftenmentioned on Windows 8
  19. 19. DisclaimerThis report published independently by MediaWave withpurpose to gather public opinion and response of windows8launched.

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