#Windows8 Launch in Indonesia
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#Windows8 Launch in Indonesia

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Social media conversation about #Windows8 Launch in Indonesia

Social media conversation about #Windows8 Launch in Indonesia

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#Windows8 Launch in Indonesia #Windows8 Launch in Indonesia Presentation Transcript

  • Windows8Launched inIndonesiaPeriod:17-29 October 2012
  • Windows 8Launching inIndonesia OverviewWindows In Indonesia“Windows occupies 97 percent of the PC market in Indonesia”-Andreas Diantoro, Microsoft Indonesia’s president director-Source :http://www.thejakartapost.com/news/2012/10/26/microsoft-kicks-windows-8.htmlWindows 8“We know that the boundaries about how we can see the workand fun and home have really changed. A computer is no longersynonymous with office productivity. It is now the thing we use indaily life,”-Tracy Fellows, Microsoft president for Asia-Pacific - EsplanadeTheatre, Singapore, 26th October 2012Source : :http://www.thejakartapost.com/news/2012/10/26/microsoft-kicks-windows-8.html
  • Objective Opinion, activity, response ofIndonesian Netizen in Twitter about Windows8 during 17th – 29th October, 2012
  • Launch Summary From period 17 – 29 October ,2012 #windows8 generate 8,526 Post (Buzz) and mostly gained neutral sentiment The highest buzz came on 26 October 2012, with the hashtag #windows8 by generating 2,016 post ((Buzz) Keyword “keren” as the most positive response generate 22% Post (Buzz) while Keyword “biasa aja” as the most negative response generate 38,32% Post (Buzz)
  • Volume trending
  • Windows 8Brand Favourability
  • Sentiment Brand Distribution
  • Storyline of trend conversationTrend of conversation by Netizens of certain period • From 17 – 29 October 2012 #windows8 gained 8,526 post (Buzz). • In 26 October 2012 the most conversation about #windows8 has gained 2,016 post (Buzz).
  • Insight Windows 8 Version Windows 8 RT Windows 8 8% 6% Insight of windows 8 Version Buzz of “Windows * Pro” gained 86% from total share of voice, followed by “Windows8 RT” 8% then “Windows8” 6% Windows 8 Pro 86%
  • Insight Windows 8 and DeviceSmartphone Notebook Netbook 4% 3% 2% PC 46% Insight of windows 8 and Device Buzz of “PC” gained 46% from total share ofTablet voice, followed by “Tablet” 45% then 45% “Smartphone” 4%, “Notebook” 3% and the last “Netbook” 2%
  • Insight Windows 8 and Various Brand Device Sony HP Toshiba Insight of windows 8 6% 3% 7% and Various Brand Samsung Fujitsu 19% Device 8%  Samsung ; 19% Dell  Dell ; 16% Asus 16% 12%  Lenovo ; 15%  Acer ; 14% Acer Lenovo  Asus ; 12% 14% 15%  Fujitsu ; 8%  Sony ; 7%  HP ; 6%  Toshiba ; 3%
  • Insight Windows 8 and OS Android 14% Ubuntu Windows 7 15% 45% Insight of windows 8 and OS Buzz of “Windows 7” gained 45% from total share of voice, followed by “Apple” 26% then Apple (iOS) 26% Ubuntu 15% and last Android 14%
  • Insight Windows 8 and Quality original 35% Insight of windows 8 and Quality Buzz of “bajakan” gained 65% from total bajakan 65% share of voice, followed by “original” 35%
  • Insight Windows 8 and Price murah 10% mahal 17% Insight of windows 8 and prices Buzz of “promo + harga promo” gained 73% promo + harga from total share of voice, followed by “mahal” promo 17% then “murah” 10% 73%
  • Most Influenceaccount - Byreach &engagementMeasures of most impactfulaccount counted by totalnumber of netizens that getspread of post(reach) andnumber of netizens whoseinteraction with post(engagement)
  • Top 10 InfluencersMost influenced accountmeasures by totalnumber of postmultiplied with totalnumber of netizenswhose spread by post(reach)
  • Most RTaccount &engagementcontentMost impactful accountmeasures by total numberRetweet of post by otherNetizens
  • Influence Account ByAuthorityMost impactful account measures by oftenmentioned on Windows 8
  • DisclaimerThis report published independently by MediaWave withpurpose to gather public opinion and response of windows8launched.