Business Critical Systems
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York Baur CEO of Moxi Works presents Business Critical Systems at the Brainstormers conference in Newport Beach California on April 21st, 2015
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Business Critical Systems
- 1. Business-Critical Systems York Baur April 28, 2015
- 2. Who is Windermere? • Real estate brokerage headquartered in Seattle • 6,000 agents • 300 offices – Alaska to Cabo, Colorado to Hawaii • 40 years old • Strong heritage of sphere marketing • Early adopter of technology
- 3. Windermere has 18.2% of Agents Windermere Dominates
- 4. Who is Moxi Works? • Real estate technology company in Seattle • Created by Windermere Real Estate • Software knowledge, brokerage DNA • 40 brokerage customers • 30,000 agents using our products
- 6. 57% increase
- 7. Amount Windermere Spends on Internet Leads
- 10. How Agents Find Business • Existing sphere • Prospecting • Responding to inbound leads
- 11. NAR Average Agent SphereProspecting / Leads 1% Close Rate 70% Close Rate
- 12. View full infographic >
- 15. Windermere Average Agent Sphere Prospecting / Leads 1% Close Rate 70% Close Rate
- 16. NAR Windermere How to Win 12 sides 7 Sphere Leads Converting at 70% 696 New Leads Converting at 1% 60 New Leads Converting at 1% 14 Sphere Leads Converting at 80%
- 18. This is Why We Built Moxi Works™ • Make agents great with their existing sphere • Help them do what they need reach their goals • Automate everything • Give you coaching tools to keep them on track
- 20. Measurement and Management • If you can’t measure it, you can’t manage it • Are you avoiding disaster in your business? – What are you measuring? – Look out the windshield – Don’t drive off the cliff avoiding the pothole • Managers are the key to coaching your agents – Who’s coaching your managers?
- 28. Windermere Results • Proven methodology • 38% GCI improvement from methodology – Three groups: 1. No training 2. Training but no reinforcement 3. Training and reinforcement • Record average GCI of $112K per agent in 2014 • 84% adoption of contact database • 2.4M people • Average 400 per agent • 7.3% growth in the last 90 days • 67% adoption of goal and dashboard
- 29. Power Users Earned More Listings Moxi Works
- 30. Power Users Earned More Listings Listing Sides 2013 2014 Change Percent Change Power Users 110 157 47 42.7% Market Total 38,248 39,507 1,259 3.3% Net Gain 39.4% June - December Power users gained 1 incremental sales side.
- 31. Moxi Present Outcome -2.50 -2.00 -1.50 -1.00 -0.50 0.00 0.50 1.00 1.50 2.00 2.50 Share taken from smaller, poorly-resourced brokerages.
- 32. Moxi Present Outcome Units Sold Total Market Windermere Market Share Before 56,531 12,663 22.4 After 66,951 16,403 24.5 Change 10,420 3,740 2.1 Percentage Change 18.4% 29.5% 9.4% Outcomes: • 2.1 share point gain • 1,406 more transactions in the 6 months • $628m in sales, $18m in GCI • $3.6 million in brokerage revenue
- 33. Integrated Sales Productivity System Brokerage Hub / Intranet Agent Websites Brokerage Assets Neighborhoo d News Presentations Engage Agent Tools Office & Roster Directory Document Library MLS Integration 3rd Party Tools Email, Tasks & Calendar Administratio n 3rd Party Content Training Agent SupportGoal & Activity Tracking Coaching Manager Dashboard Lead Management Content Management CRM Contact Database New Existing ---
- 34. Brokerage Hub / Intranet Agent Websites Brokerage Assets Neighborhoo d News Presentations Engage Agent Tools Office & Roster Directory Document Library MLS Integration 3rd Party Tools Email, Tasks & Calendar Administratio n 3rd Party Content Training Agent SupportGoal & Activity Tracking Coaching Manager Dashboard Lead Management Content Management CRM Contact Database New Existing --- Integrated Sales Productivity System
- 35. Business-Critical Systems York Baur April 28, 2015