Communication plays a very important
role in the development of the Company
in General, since it has to do with how
individuals interact and how they
influence one upon the other.
Communication is the "basic carrier of
the social process". The word
communication comes from the Latin
language, becomes the adjective
"Comunis" That means Common Latin
word derived words also
It is the action and effect of communicating
something or communicate.
The communication can
be defined as a process
by which an individual
(sender) conveys to
another (receiver) certain
information, through word
or other means (channel)
with a purpose. This
reciprocity, in this sense, it
is necessary to observe
The importance is that the
medium makes possible the
transmission or transportation of
a communication or message.
In other words, no means of
communication would be
possible to send and receive
messages. The message should
be clear and understood by both
communicating otherwise not
establish an "effective
communication". It has been
given different names to the way
mass communication, which
Factors of the communication process
For communication to be effective it is
necessary that all the factors involved in the
communicative act work perfectly. These are the
necessary factors in the communication
process: Explore the diagram.
The Social Media.
One of the most representative of human
technological evolution is set in the media, they
have managed to evolve over time. In this way
you can see the progress in these media.
The social media are classified as:
They are those whose content is represented by writing. Among them are the
press, magazines, books, etc..
They are those that can be perceived through the ear. These include radio and
They are those whose information is eminently iconic, ie make use of the image to
build the message. Advertising is the area of communication that makes greater
use of this type of media, especially through fences.
They are those whose messages are perceived simultaneously with the sight and
hearing, as television and film.
Are those media in which there is a fusion of all the elements of the above means,
that is, elements of sound, visual, written and visual, is configured with the
presence of the Internet and the information superhighway.
These media have a powerful influence in society are called mass media. The
most important are, no doubt, the press, radio and television.
Voltaire said that journalism or written means
existed in China since time immemorial. However,
its existence is outlined clearly in the Roman
Empire, the comments and minutes drawn up in
which not only appeared Edicts but society news,
events and rumors from the city. In the
Renaissance appear notices, gazettes, leaves and
relationships that proliferated on the occasion of
the commercial movement in cities and ports. In
1493 circulated in Europe several editions of a
sheet entitled Discovery of the New World by
Columbus. In all that time, were occasional
publications, as published in Mexico in 1514 in
connection with the earthquake in Guatemala City.
Following the discoveries of physicists
Maxwell and Hertz and Marconi's
inventions, broadcasting began to
develop at the beginning of the century,
and came to be a universal system of
communicating news, wirelessly. At first
serves to navigation and the economy,
and likewise, played a decisive role in
the First World War and the Russian
Revolution. At present, and generally in
all countries, its function is the same:
information, education, entertainment
and service to the community.
Television development arises from
the need for a device that is also
suitable for scanning images. It was in
1884 through the German inventor
Paul Gottlieb Nipkow who created a
device called the Nipkow disk. Was a
flat, circular disk that was pierced by a
series of small holes arranged in a
spiral starting from the center.
By rotating the disc in front of the eye,
the hole farthest from exploring a strip
center in the top of the image and so
on to explore the entire image. The
mechanical nature of the disc could
not give a good definition in the
images, since it did not work with large
sizes and speeds.
The Social Media in Venezuela.
The emergence of media in the country is relatively recent. In colonial
times, the media were used to communicate coaching calls (messaging
on foot or horseback). The "modern" communication in Venezuela
starts May 29, 1856 with the introduction of the electric telegraph, and
whose first line was developed between Caracas and La Guaira.
However, the first social media ventures in Venezuela is the press, with
the appearance of the Gaceta de Caracas, on October 24, 1808. After
April 19, 1810, when they heard hints of freedom, comes a series of
papers among which are The Weekly Caracas (1810-1811), The Patriot
of Venezuela (1811-1812), the Venezuelan Mercury (1811 ), The
Advertiser of Venezuela (1811).
The June 27, 1818 Simon Bolivar publishes El
Correo del Orinoco, which appeared in Angostura
(now Ciudad Bolívar), whose purpose was to defend
and promote the cause of independence. Throughout
the nineteenth century many newspapers appeared,
most of them periodicals considered "political". From
the diaries that currently exist in the country, which
are rooted in past centuries are Religion, spokesman
for the Catholic Church, and founded in 1890. He is
The Universal, founded in 1909.
The radio or radio media.
Surge in Venezuela in 1926, with the appearance of
the first radio station in Caracas, which was called
Ayre, founded and directed by Colonel Arturo Santana.
It was closed by the government due 1928 political
events featuring students of the Central University of
Venezuela against the dictator Juan Vicente Gómez.
Later he founded the Broadcasting Caracas, whose
first transmission occurred remote from Henry Clay
Square on December 9, 1930, and was founded by the
American Store. After the death of Gomez, there are
new stations across the country. In 1940 he graduated
the first professional speakers. Currently operating
around 175 commercial broadcasting stations, plus
hundreds of community radio stations across the
The television or television.
Appears in Venezuela with the transmission of November
22, 1952, and which originated in the plant of the National
Television and Channel 5, owned by the Venezuelan state.
Later came the private or commercial broadcasters: Radio
Caracas Televisión (Channel 2) and Televisa (Channel
4, today Venevision). Similarly, the Corporacion
Venezolana de Television (CVTV) and Channel 8 (now
Venezolana de Television), owned by the state.
The media and the law.
With the enactment of the Law on Social Responsibility in Radio and
Television, published in Official Gazette No. 38,081 of December 7, 2004, in
the country starts a new stage in terms of regulation of communication
spaces. The innovation of this law is set to establish social responsibility
with entities and individuals who provide this service to the country, as well
as the adequacy of legislation with constitutional principles, the special
legislation on child and adolescent and the Telecommunications Act.
Among the highlights of this Act include:
Classification of public and private services in the area
of communications, as set forth in Article 1 of the Law on Social
Responsibility in Radio and Television.
The clarification regarding the type of programs to be transmitted, ie,
whether they are of cultural and educational, informational, opinion,
recreational or sports, or mixed.
The qualifying elements present in the programs, including: the type
of language used, the elements of health, sex, and violence.
The regulation regarding the type of messages that are
disseminated, with special reference to the times in which you can
advertise these posts: Schedule adult, any user, supervised, among
The demarcation of the spaces that can be used by the state for
free, and that the media are required by law to give
The bodies competent to enforce the law
The establishment of the Social Responsibility Fund and the rates
The relevance of social media is simply essential. Human
society would not have reached its current level of
complexity and development if he had not counted on the
powerful tools that knit and transport media social
discourse, through which the world has gone from being a
sum of human groups separated by geography and
culture to a network of national realities of each country,
which coincide and differ by the global reach of the mass