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The Online Community of YouTube
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The Online Community of YouTube


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A power-point presentation on the online community of YouTube.

A power-point presentation on the online community of YouTube.

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  • 1. image: topgold (Flickr)
  • 2. Everyone enjoys good entertainmentand actively participating within acommunity.
    image: BahmanFarzad (Flickr)
  • 3. In a world, where people expressindividualism, independence and commercialization,most still deeply valuecommunity, relationships and authenticity respectively.
    helps with this cultural inversion by allowing its members toparticipatein the online community.
    source: | image:
  • 4. officially launched in December 2005 with 8 million videosbeing watched daily. later acquired for $1.65 billion in stocks (October 2006).
    source: | image: San Jose Library (Flickr)
  • 5. The first video was 19 seconds in length and featured the 3 original founders of visiting a zoo.
    source: | image: cmlburnett (Flickr)
  • 6. TODAY:
    • Exceeds 2 billion views
    per day
    • 35 hours of video are
    uploaded every minute
    • The average person spends
    around 15 minutes/day on
    source: | image: tej.kaushai (Flickr)
  • 7. Not only that, but 70% of ’s traffic comes from outside the US and is localized in 25 countries across 43 different languages.
    source:|image: mrkaish_29(Flickr)
  • 8. is a platform thatcelebratesnew
    forms of community, imaginative capabilities and symbolizesglobal connection transcending time
    and space.
    source: |image: Skismo (Flickr)
  • 9. Anyone with a webcam or camera is able to have a stronger voice and presence online through the videos they upload...
    image: BahmanAiel (Flickr)
  • 10. ...while others can still contribute by rating, liking, favouriting, commenting and linking videos.
    image: smemon87(Flickr)
    image: Drylcons(Flickr)
  • 11. Around 52% of ’s activity is from the 18-24 age group and young adults (25-35).
    source: | image: mark campbell (Flickr)
  • 12. AHH!!!!
    The most commonly uploaded videos are
    “home videos such as the well known video, “Charlie bit my finger again.” This video alone has been imitated over 2000 times.
    source: | image:
  • 13. In fact, around 15% of all
    videos are remixes and remakes of other videos.
    source: | image: yyellobird (Flickr)
  • 14. Given its global audience, provides fame and profitable opportunities to those who are willing to try. Some prime examples include Justin Bieber’s rise to stardom and ...
    image: Stan the fan (Flickr)
  • 15. ...Soulja Boy, who was signed after his homemade track and video became viral. Millions of people including school teachers and prison inmates replicated the “Soulja Boy
    Dance” on
    image: pictureitjmu (Flickr)
  • 16. Similarly, there are many online celebrities capturing millions of views for all types of videos including: Music (song covers, song tutorials, collaborations between artists etc). Examples include: TylerWardMusic & KurtHugoSchneider.
    image: mandoka (Flickr)
  • 17. Vlogs about personal life and world events (e.g. reflections on the Royal Wedding, the disaster in Japan, etc) Examples include: Nigahiga & Smosh.
    image: B uncle(Flickr)
  • 18. ...and more! (funny clips, game reviews, short films, etc)
    Examples of such celebrities include: RayWilliam Johnson, WongFuProductions and Freddiew.
    image: Traci Bunkers(Flickr)
  • 19. With enough subscribers and views, one can become a partner where they are paid for the activity they produce...
    as well as for advertisements that are viewed on their page and within their videos.
    image: Banco (Flickr)
  • 20. There are over 10,000 official partners. Hundreds of them are making 6 figure salaries per year. Partner ad revenue more than tripled in 2009.
    source:|image: cleebster (Flickr)
  • 21. Due to its popularity and ease of accessibility, has become somewhat of a replacement for news and television. It has also created a new market for businesses to enter.
    Image : Wishard of Oz (Flickr)
  • 22. There are over 2000 hours of full length movies and shows on
    . has more HD content than any other online video site.
    source:|image: hooverdust (Flickr)
  • 23. Ever notice those annoying ads along the sidebar or before watching a video? Well, it only makes sense as 94 of Advertising Age’s 100 top advertisers have run and are still running campaigns on . The number of advertisers using display ads on increased 10-fold in the past year.
    source:|image: andnewtans (Flickr)
  • 24. also helps in creating phenomena such as lip-syncing and dancing to hit tracks as well as the global
    “Free Hug” phenomenon.
    image : kate.carnthers (Flickr)
  • 25. Hundreds of millions of videos are watched every month on mobile devices.
    source:|image: Florin Hatmanu (Flickr)
  • 26. Moreover, the Player is embedded across tens of millions of websites creating continual discussion, sharing and online interaction with these videos. For example, an auto share tweet results in around 7 new .com sessions.
    source:|image: Rosaura Ochoa (Flickr)
  • 27. User generated distribution/commentary on blogs and user generated filtering/tagging of videos on websites such as,
    technorati and aid in ranking
    and pulling the view counts of popular
    and intriguing videos for others to watch.
    images by (from left to right): techweet, snemon87 & mcdordorzoo (Flickr)
  • 28. However, like most things in life, is not perfect.
    image: sjbmuse (Flickr)
  • 29. There is a sense of context collapse as a result of videos having the ability to become public and viral. You never know where cameras might be and what might be filmed. Content can also be misunderstood or misrepresented when viewed by a global audience.
    source:| image: BexGeig (Flickr)
  • 30. Furthermore, the anonymity, physical distance and rare/ephemeral dialogue can encourage hatred as public performance.
    source:| image: snh photography(Flickr)
  • 31. Nevertheless, the same anonymity, physical distance and ephemeral dialogue also allows for the freedom to experience humanity, without fear and anxiety by seeing people for who they are.
    source:| image: waqarbukhari(Flickr)
  • 32. People often experience a sense of “aesthetic arrest” as one is able to engage in activities that normally can’t be done in person such as staring and watching people without having to worry about your reactions (What do I say?) or appearance (Is there something on my face?).
    source:| image: zedboss (Flickr)
  • 33. In addition, the community is not without drama. General insults and discrimination are received by billions and the consequences of harmful attitude can be detrimental as was the case with Alexandra Wallace of UCLA.
  • 34. Are rs really
    the people they
    seem to be?
    There are also issues
    of authenticity
    given the production
    capabilities that
    image: mademobellealmehairi (Flickr)
  • 35. Some rs take on different persona for the purpose of entertainment while others attempt to “produce” themselves, re-taking identity, editing personal history and playing with who they are online.
    image: IqbalSaggu (Flickr)
  • 36. The phenomenon has become so vast that it is regularly studied by anthropologists and students interested in digital ethnography – the study of digital culture.
    image: Adam Tinworth (Flickr)
  • 37. They take particular interest in how people often attempt to create new identities in a private space (such as one’s room) where nobody is watching them, for display on a larger space (the Internet).
    source: | image: Sheraton Hotel Resorts (Flickr)
  • 38. As well, they investigate how people engage with the camera. Are people really talking to other people or simply towards an inanimate object?
    source: | image: Casual Camera Collector (Flickr)
  • 39. Web 2.0 is no longer about information. ’s existence alongside those of myriad social media websites has created a paradigm shift of the web into one that focuses on linkingpeoplewith changing technology.
    source: | image: David Pinkerton (Flickr)
  • 40. “Both technology and help support connection without constraint. The mediascape including , the blogosphere,
    , and other social media websites are integrated to form a larger online community with us at the centre.”- Dr. Michael Welsh, Kansas State University
    source: | image: jpatokal (Flickr)
  • 41. Enjoy the online community of , but tread carefully and monitor your digital footprint as some imprints cannot be easily erased.
    image: Ray White (Flickr)
  • 42. for watching.
    - Yoomin Yun -
    image: hellojenuine (Flickr)
  • 43.
    • All images are sourced from and are licensed under the Image
    License Agreement(unless otherwise indicated)
    • Statistical and factual information obtained from the following websites:
    • 44.
    • 45.
    • 46.