CONCEPT PROPOSAL




                                                        Fleat
                                       ...
CONCEPT PROPOSAL

  NEED/OPPORTUNITY




       Mothers need ways to address time and budget constraints
       so that th...
CONCEPT PROPOSAL

  NEED/OPPORTUNITY

                                          SURVEY
                                   ...
CONCEPT PROPOSAL

  CONCEPT

                                           FLEAT
                                           F...
CONCEPT PROPOSAL

  FEATURES

                                          FLEAT
                                          Fa...
CONCEPT PROPOSAL

  PERSONA


                                                            Emily Lee (32)

                ...
CONCEPT PROPOSAL

  SCENARIO

                                                  1. Newbie               2. Mobile




    ...
CONCEPT PROPOSAL

  SCENARIO

                                                  1. Newbie              2. Mobile




     ...
CONCEPT PROPOSAL

  SCENARIO

                                                  1. Newbie              2. Mobile




     ...
CONCEPT PROPOSAL

  SCENARIO

                                                  1. Newbie              2. Mobile




     ...
CONCEPT PROPOSAL

  LOOK & FEEL




                   Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh ...
CONCEPT PROPOSAL

  SERVICE PROVIDER/MODEL



        Collective Buying Power                                             ...
CONCEPT PROPOSAL




                                        THANK YOU!




                   Katherine Betermier | Yoomi...
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Detailed Concept Presentation

  1. 1. CONCEPT PROPOSAL Fleat Families Learning to Eat Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
  2. 2. CONCEPT PROPOSAL NEED/OPPORTUNITY Mothers need ways to address time and budget constraints so that they can prepare meals that meet nutritional needs for their families on a regular basis. Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
  3. 3. CONCEPT PROPOSAL NEED/OPPORTUNITY SURVEY 105 Moms TOP PRIORITY Nutrition (61%) MAIN STRUGGLE Planning ahead (49.5%) Creating balanced meals (27.6%) MAIN CONCERN Not enough time (60%) Budget constraints (31%) “finding time to prep and cook the meal” “preparing a large variety of meals” “finding the time to make good food” “Time and effort” “ideas for production cooking (mon-fri)!!!” “not eating the same 10 meals over and over again” Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
  4. 4. CONCEPT PROPOSAL CONCEPT FLEAT Families Learning to Eat SAVES TIME Fleat automatically creates shopping lists and generates recipe suggestions based on the shopping you already do - no more agonizing over what to have for dinner! SAVES MONEY Fleat leverages the collective buying power of a social network - your Flock is your avenue to weekly savings ENCOURAGES Use Fleat to analyze your purchasing habits and follow HEALTHY HABITS recommendations to improve your health and the health of your familly Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
  5. 5. CONCEPT PROPOSAL FEATURES FLEAT Families Learning to Eat FLOCK - weekly find - tweeting NUTRITIONAL - nutritional balance ANALYSIS - trending over time RECIPE/LIST - generate shopping list SUGGESTIONS - recipe suggestions Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
  6. 6. CONCEPT PROPOSAL PERSONA Emily Lee (32) Lives in Pittsburgh Stay-at-home mother Has a 12 month-old baby “I just don’t have the time anymore to plan and compare, but it’s important that my family eats healthy meals” Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
  7. 7. CONCEPT PROPOSAL SCENARIO 1. Newbie 2. Mobile Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
  8. 8. CONCEPT PROPOSAL SCENARIO 1. Newbie 2. Mobile Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
  9. 9. CONCEPT PROPOSAL SCENARIO 1. Newbie 2. Mobile Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
  10. 10. CONCEPT PROPOSAL SCENARIO 1. Newbie 2. Mobile Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
  11. 11. CONCEPT PROPOSAL LOOK & FEEL Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
  12. 12. CONCEPT PROPOSAL SERVICE PROVIDER/MODEL Collective Buying Power member member member Advertiser/Partner 25% off! Flocks member member member http://www.groupon.com/pittsburgh/ member Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
  13. 13. CONCEPT PROPOSAL THANK YOU! Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010

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