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Introduction to Service Design
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Introduction to Service Design

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An introduction to Service Design given by Rich Wells from Yoomee on 12th October 2010 at Yoomee-versity.

An introduction to Service Design given by Rich Wells from Yoomee on 12th October 2010 at Yoomee-versity.

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    Introduction to Service Design Introduction to Service Design Presentation Transcript

    • YOOMEE- versity Service design
    • YOOMEE- versity Scoping, strategy Build & design
    • YOOMEE- versity Scoping Service Build & strategy design
    • Service •What & Why? design • Our Design Process •How can we be better?
    • YOOMEE- versity What is service design?
    • What is service design? A service isn’t a thing
    • What is service design? “A service is an ecology of experiences that come from an interaction with products, content, and social media” Phillips design group
    • What is service design? It’s about people
    • YOOMEE- versity Why is service design important?
    • Why is it • It helps solve problems important? • It makes something intangible tangible • It helps our clients visualise what they need • It gives a name to what we do already • We can get paid more!
    • YOOMEE- versity The Design Process
    • YOOMEE- versity Feedback Feedback Scoping Service Build & strategy design Insights Insights There is overlap
    • YOOMEE- versity Personas AOF User journeys Prototypes Mind maps Feedback Service design Brand/Art direction Mental model Information architecture Wireframes
    • Service design Mind maps
    • Mind maps Generate, visualise, structure, summarise and classify ideas
    • Mind maps
    • Service design Mental Models
    • An explanation of someone's Mental thought process about models how something works in the real world.
    • Mental models
    • Mental models
    • Service design Personas
    • Characterising the key users Personas to to make sure that the site serves their needs.
    • Service design User Journeys
    • User The step by step journey that a Journeys user takes to reach their goal.
    • User Journeys HOW IT WORKS.. beer beer beer 1.sign up 2. download 3.check the Piedar 4. fight! 5. get free stuff! Be the first to throw a pie in The Piedar shows other At the end of each month the It’s quick and easy. We We’ll text you a link so your enemy’s face to earn Piefighters in your location. “lord of the pies” is awarded just need your name, you can download the points and respect. (Let’s Choose your opponent and (with cash prizes to be won), email and phone app. See if your phone stick to digital pies my start playing. plus you earn free beer (yes number to get started. is compatible. friends) real beer) by playing the game. SIGN UP name
    • User They help us work out what’s important. Journeys GOAL!
    • Service design Information Architecture
    • Information Architecture
    • Service design Wireframes
    • Wireframes
    • Wireframes
    • Wireframes
    • Wireframes
    • Wireframes
    • Wireframes
    • 10 9 Wireframes 1 2 3 5 4 1. “What site is this?” 2.“What is tinnitus, and how does it affect people?” 3.“How can you help me?” 4.“What is BTA doing to find a cure?” 6 5.“What’s new?” 6.“How can I trust you?” A list of BTA’s partners. 7.“Are you relevant?” 8.“What’s happening right now?” 8 7 9.“Where do I find...” 10.“Help me use this site” 1. “What site is this?” Logo top left (good usability) and clear indication of BTA’s
    • Service design Prototypes
    • Prototypes
    • Service design Brand/ Art direction
    • Brand/ art direction
    • Brand/ art direction
    • Brand/ art direction
    • Brand/ art direction EXPLORATION EXPERIENCE MOMENTUM HONESTY
    • Brand/ art direction
    • Service design Feedback
    • Feedback
    • YOOMEE- versity Conclusions
    • Conclusions • It’s all about the user • Teamwork • We are all designers • Being better at showing what we do • Making time for design.
    • YOOMEE- versity The End.