Why is it
• It helps solve problems
• It makes something intangible tangible
• It helps our clients visualise what they need
• It gives a name to what we do already
• We can get paid more!
User The step by step journey that a
user takes to reach their goal.
HOW IT WORKS..
1.sign up 2. download 3.check the Piedar 4. fight! 5. get free stuff!
Be the first to throw a pie in
The Piedar shows other At the end of each month the
It’s quick and easy. We We’ll text you a link so your enemy’s face to earn
Piefighters in your location. “lord of the pies” is awarded
just need your name, you can download the points and respect. (Let’s
Choose your opponent and (with cash prizes to be won),
email and phone app. See if your phone stick to digital pies my
start playing. plus you earn free beer (yes
number to get started. is compatible. friends)
real beer) by playing the
User They help us work out what’s important.
1 2 3
1. “What site is this?”
2.“What is tinnitus, and how does it affect
3.“How can you help me?”
4.“What is BTA doing to ﬁnd a cure?” 6
6.“How can I trust you?” A list of BTA’s
7.“Are you relevant?”
8.“What’s happening right now?” 8
9.“Where do I ﬁnd...”
10.“Help me use this site”
1. “What site is this?” Logo top left (good usability) and clear indication of BTA’s