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POSCO Group's Sustainability Portfolio Presentation at Singapore-Korea Business Roundtable 2012
POSCO Group's Sustainability Portfolio Presentation at Singapore-Korea Business Roundtable 2012
POSCO Group's Sustainability Portfolio Presentation at Singapore-Korea Business Roundtable 2012
POSCO Group's Sustainability Portfolio Presentation at Singapore-Korea Business Roundtable 2012
POSCO Group's Sustainability Portfolio Presentation at Singapore-Korea Business Roundtable 2012
POSCO Group's Sustainability Portfolio Presentation at Singapore-Korea Business Roundtable 2012
POSCO Group's Sustainability Portfolio Presentation at Singapore-Korea Business Roundtable 2012
POSCO Group's Sustainability Portfolio Presentation at Singapore-Korea Business Roundtable 2012
POSCO Group's Sustainability Portfolio Presentation at Singapore-Korea Business Roundtable 2012
POSCO Group's Sustainability Portfolio Presentation at Singapore-Korea Business Roundtable 2012
POSCO Group's Sustainability Portfolio Presentation at Singapore-Korea Business Roundtable 2012
POSCO Group's Sustainability Portfolio Presentation at Singapore-Korea Business Roundtable 2012
POSCO Group's Sustainability Portfolio Presentation at Singapore-Korea Business Roundtable 2012
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POSCO Group's Sustainability Portfolio Presentation at Singapore-Korea Business Roundtable 2012

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POSCO Group's Sustainability Portfolio Presentation at Singapore-Korea Business Roundtable 2012 …

POSCO Group's Sustainability Portfolio Presentation at Singapore-Korea Business Roundtable 2012

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  • 1. 2012.10.22 PARK, Hyungkeun POSCO Research Institute
  • 2. 1 1 We are facing “Inconvenient Truths” Growing Demand 1 Limited Resources 2 Earth In Pain • Population • Peak Oil, Iron • Global Warming • GDP Growth • Food • Earth Pollution • Urbanization • Water 3 • Biodiversity Source:
  • 3. 2 1 And the world is in action to assure our green future ... Setting Regulations / Targets Supportive Actions • National CO2 emission reduction target  Corporate guideline • Automotive electrification support  Infrastructure, testbed prj. • Fuel efficiency and emission level targets  Vehicle regulations • Reducing consumption technology support  R&D funds • Energy efficiency labelling in consumer goods  Consumer awareness • New and renewable energy growth plan  RPS1, FIT2, RECs3 The consensus among the global leaders is… Global warming level at no more than 2 degrees ! 1 RPS: Renewable Portfolio Standard , 2 FIT: Feed-In Tariff, 3 RECs: Renewable Energy Certificate
  • 4. 3 2 Korea has one of the most aggressive green growth target “Green Growth Korea Initiative” - Become a green growth leader and respond to climate change - Pursuing energy independence and find new growth engine CO2 Reduction by 2030 Reduction rate compared to BAU 10 New Growth Engine Support RPS Renewable energy portion of total power generation ’12 ’15 ’20 Smart Grid ’09 ’10 ’11 Green R&D Investment / Government R&D Fund ’12 New & Renewable Next-gen. Batteries Green IT LED Green Car Water Mgmt. Nuclear Technology Carbon Capture Fuel Cell Source: Presidential Committee on Green Growth
  • 5. 4 2 Jeju smart grid test bed is a good example … A smart grid test bed village is in operation in the beautiful island of Jeju. 12 Consortiums, 168 Companies involved. - Posco, Samsung, LG, KEPCO, GS, HHI, SK, etc. Power Plant New & Renewable Smart Network Smart Plant Smart Home Smart Consumer Real-time Transaction Smart Builldings Smart EV Charging Source: Presidential Committee on Green Growth
  • 6. 5 3 Leading power in Korea and leader in steel business worldwide Key Facts Strength Size History World's Most Competitive Steelmaker (World Steel Dynamics ’11) 5th biggest Steel producer (WSA1, ’11) Founded in 1968 Lead economic growth of Korea * Key Figures in year 2011 Production Sales Profit Tons Crude Steel US dollars, Consolidated Leader in Steel Industry Despite downturn 1 WSA: World Steel Association
  • 7. 6 4 POSCO is widening its business portfolio to energy and materials Steel Business as Core Energy Materials Overseas Powerplant Energy Materials Fuel Cell Off-gas Power Generation New & Renewables Steel & Iron Plant Construction Urban Development Energy/Chemical Plant Eng. ICT Solutions IE Materials Trading Infrastructure LED / Motor Nonferrous Materials Steel-related Materials Transportation Solutions Nat. Resources Development Project Development
  • 8. 7 4 Energy business moving towards clean power generation portfolio Less CO2   Posco group energy portfolio Fuel Cell Off-gas Solar Coal/Gas Power • Biggest Private Supplier in Korea • Low-calorific coal power plant in overseas (Indonesia, Vietnam) • Clean coal project under development • Using hydrogen and air, fuel cell is one of the purist energy source • POSCO not only generates electricity, but also produces fuel cell systems Synthetic Natural Gas Low Calorific Coal Power ※ Conceptual Diagram : Active project  Using off-gas, reducing energy dependency on power supplier Fuel Cell Biofuel LNG Power Off-gas Power Wind • POSCO uses around 5% of national electricity generated : Project under development Timeline  New & Renewable • POSCO is also subject to RPS  Projects in Shinan, Tamla to respond to RPS (Wind, Solar)  Participating in Nevada project
  • 9. 8 4 Material business needs to be redefined targeting green business Materials need to become… Lighter + Stronger + Non-pollutant (Recyclable) Fe Al • Carbon fiber: CFRP2 panels Mg * Graphene, Nanotubes: Hi-end IE Materials • AHSS1, Al/Mg panels and frames  Lighter + Stronger +Recyclable POSCO Body Concept for Electric Vehicle • Amorphous Fe: Transformers • Rare Earth (ex. Nd): Motor cores Fe C Amorph. RE Electrical Motor Battery System 1 • Graphite, cokes: Anodes, electrodes Li • Lithium metal: Cathodes AHSS: Advanced High-Strength Steels, 2 CFRP: Carbon-Fiber Reinforced Plastics
  • 10. 9 4 Partnership with Indonesia is a good example … Capital • Know-How • Technology • Infra Human & Natural Resources, Biz. Opportunity • POSCO-Krakatau Steel HiMill Indonesia • SUMSEL-6 Low-calorific Coal Power Business Partnership with local Steelmaker PT. Krakatau Appointed as main business partner. Using low-grade coal as feedstock.  3 Bil $ Investment 3 mil. Tons crude steel capacity  1 Bil. $ Investment, 600MW capa. Power generation • Fuel Cell Power Station • Microalgae R&D Collaboration KOICA1 funded (ODA2). MOU with Bogor Agricultural University  300kW MCFC power station Cultivation technology (Bogor) + Biomass conversion technology (POSCO) 1 KOICA: Korea International Cooperation Agency , 2 ODA: Official Development Assistance
  • 11. 10 5 Korean conglomerates have leadership in green business • Hyundai-Kia : Full xEV Lineup • POSCO, GS Caltex, HHI: MCFC, SOFC R&D • OCI, Hanwha, Woongjin: Polysillicon Leaders • HHI, Samsung, LG, SK : CIGS, Next Generation Solar • RenaultSamsung: Full EV to be launched ‘13 Fuel Cell Powerplant Fuel Cell Vehicles Solar Energy Full Electric Vehicles Smart Grid Wind Energy Lithium-ion Batteries • Samsung, LG, SK, POSCO: Top2 producers in Korea • POSCO, SKT, KT, Samsung, LG: Global Leadership in Technology • HHI, Unison, Hyosung: Global Leadership in Technology
  • 12. 11 6 Partnership is the key to success in the green business area • Financing Know-How • Hi-Tech • Operational Tech • Project Mgmt. Skills Market Development Resource Sharing Common CSR programs  Co-marketing  Green co-funding  School buildings  Package deals  Open innovation  Welfare facilities  Joint venture  Exchange program  Donations
  • 13. Korea is waiting for you ! Email: hyungkeun.park@posri.re.kr Hyungkeun PARK Business Analyst Corporate Strategy, New Business Options Corporate Strategy Research Center POSCO Research Institute

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