It’s all about stakeholder communication: The role of business analysis in determining the success of projects.
As business analysts, it's our job to encourage collaboration and communication between technical and non-technical stakeholders. We represent the requirements of business stakeholders and translate this to our technical team members, and vice versa. We are the in essence, conduits of information.
A large majority of project failures are attributed to the requirements and analysis phases. Are we really doing what is required to meet business and stakeholder expectations?
During this session, Jody Bullen, CEO of Yonix will present some findings from a recent New Zealand survey, highlighting common business analysis problems faced in software development.