HTML5 Rich Media Mobile Ads Solutions           Lucas Wang       Ph.D.               Co-Founder
Opportunities In Mobile Era                   $1.2B                                                                       ...
State-of-the-Art Mobile AdsMajority of mobile ads are texts and images Less engagement => poor conversion rate Less attrac...
ProblemsFlash: Device Fragmentation IssueHTML5: Extremely Difficult       Technology: lack of efficient tools       Worklo...
Rich Media Mobile AdsHuge Opportunities        MUGEDA CONFIDENTIAL
Cloud-based Solutions Optimized for  HTML5 Rich Media Mobile Ads              MUGEDA CONFIDENTIAL
Product & ServiceCloud-based IDE  to create professional HTML5 animationsAd template  to create rich media ads in minutesO...
Cloud-based IDE    MUGEDA CONFIDENTIAL
Professional FeaturesLayer/Timeline          Visual Path Edit               TemplateCharactering     Mask   Camera        ...
Business ModelCustomers Mobile ad networks Mobile media Mobile apps developersRevenue via commission fee CPM-based revenue...
CompetitorsHTML5 Animation Tool Adobe Edge, Adobe Flash Sencha Animator (backed by Sequoia Capital)New Rich Media Platform...
Competitive AnalysisStrength                                        Weakness•Cloud based, no installation/download        ...
The TeamDr. Lucas Wang, Co-founder, CEO Ph.D. at Columbia Univ. in video coding and multimedia processing Previous employe...
THANK YOU!Lucas Wang      Ph.D.   Co-Founder
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Mugeda Introduction

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Mugeda Introduction

  1. 1. HTML5 Rich Media Mobile Ads Solutions Lucas Wang Ph.D. Co-Founder
  2. 2. Opportunities In Mobile Era $1.2B 2.3B 65%$0.7B 2010 2011 US Mobile Ad Market $0.4B 0.3B 100%$0.2B 2010 2011 2011 2015China Mobile Ad Market HTML5-Enabled Mobile Devices Data source:eMarketer, comScore, ABI Research, DisplaySearch MUGEDA CONFIDENTIAL
  3. 3. State-of-the-Art Mobile AdsMajority of mobile ads are texts and images Less engagement => poor conversion rate Less attractive for premium advertisers (e.g., BMW)Lack of efficient solutions for rich media ads Lack of interaction Lack of animated content MUGEDA CONFIDENTIAL
  4. 4. ProblemsFlash: Device Fragmentation IssueHTML5: Extremely Difficult Technology: lack of efficient tools Workload: overwhelming programming Developer: expensive MUGEDA CONFIDENTIAL
  5. 5. Rich Media Mobile AdsHuge Opportunities MUGEDA CONFIDENTIAL
  6. 6. Cloud-based Solutions Optimized for HTML5 Rich Media Mobile Ads MUGEDA CONFIDENTIAL
  7. 7. Product & ServiceCloud-based IDE to create professional HTML5 animationsAd template to create rich media ads in minutesORMMA-compatible SDK optimized for mobile appsMobile web deployment idea for mobile web (e.g., on iPad) MUGEDA CONFIDENTIAL
  8. 8. Cloud-based IDE MUGEDA CONFIDENTIAL
  9. 9. Professional FeaturesLayer/Timeline Visual Path Edit TemplateCharactering Mask Camera Onion Skin Script MUGEDA CONFIDENTIAL
  10. 10. Business ModelCustomers Mobile ad networks Mobile media Mobile apps developersRevenue via commission fee CPM-based revenue sharing MUGEDA CONFIDENTIAL
  11. 11. CompetitorsHTML5 Animation Tool Adobe Edge, Adobe Flash Sencha Animator (backed by Sequoia Capital)New Rich Media Platform Sprout(Acquired by InMobi) 4mads Flite (backed by Sequoia Capital, etc.) MUGEDA CONFIDENTIAL
  12. 12. Competitive AnalysisStrength Weakness•Cloud based, no installation/download •Lack of key sales/marketing executive•Rich feature set, core IP, high entry-barrier •Lack of resource (as a startup)•Low cost; pay only what you really needOpportunities Threat•Huge market capacity for mobile ads •HTML5 is hot: more competitors expected•Urgent demands for rich media mobile ads •HTML5 performance needs improvement MUGEDA CONFIDENTIAL
  13. 13. The TeamDr. Lucas Wang, Co-founder, CEO Ph.D. at Columbia Univ. in video coding and multimedia processing Previous employers include Microsoft, Motorola and Dolby Co-founder of Cleeki and AniWeather (Flash app with 8M downloads)Dr. Mac Wang, Co-founder, COO Ph.D. Beihang University Co-founder of instrument.cn (20M RMB Yuan revenue) 12+ years of experience in operation and managementKevin Yang, CTO MS at Georgia Institute of Technology ex-Googler and founding member of Google StreetView project MUGEDA CONFIDENTIAL
  14. 14. THANK YOU!Lucas Wang Ph.D. Co-Founder

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