Mugeda Introduction
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Mugeda Introduction Mugeda Introduction Presentation Transcript

  • HTML5 Rich Media Mobile Ads Solutions Lucas Wang Ph.D. Co-Founder
  • Opportunities In Mobile Era $1.2B 2.3B 65%$0.7B 2010 2011 US Mobile Ad Market $0.4B 0.3B 100%$0.2B 2010 2011 2011 2015China Mobile Ad Market HTML5-Enabled Mobile Devices Data source:eMarketer, comScore, ABI Research, DisplaySearch MUGEDA CONFIDENTIAL
  • State-of-the-Art Mobile AdsMajority of mobile ads are texts and images Less engagement => poor conversion rate Less attractive for premium advertisers (e.g., BMW)Lack of efficient solutions for rich media ads Lack of interaction Lack of animated content MUGEDA CONFIDENTIAL
  • ProblemsFlash: Device Fragmentation IssueHTML5: Extremely Difficult Technology: lack of efficient tools Workload: overwhelming programming Developer: expensive MUGEDA CONFIDENTIAL
  • Rich Media Mobile AdsHuge Opportunities MUGEDA CONFIDENTIAL
  • Cloud-based Solutions Optimized for HTML5 Rich Media Mobile Ads MUGEDA CONFIDENTIAL
  • Product & ServiceCloud-based IDE to create professional HTML5 animationsAd template to create rich media ads in minutesORMMA-compatible SDK optimized for mobile appsMobile web deployment idea for mobile web (e.g., on iPad) MUGEDA CONFIDENTIAL
  • Cloud-based IDE MUGEDA CONFIDENTIAL
  • Professional FeaturesLayer/Timeline Visual Path Edit TemplateCharactering Mask Camera Onion Skin Script MUGEDA CONFIDENTIAL
  • Business ModelCustomers Mobile ad networks Mobile media Mobile apps developersRevenue via commission fee CPM-based revenue sharing MUGEDA CONFIDENTIAL
  • CompetitorsHTML5 Animation Tool Adobe Edge, Adobe Flash Sencha Animator (backed by Sequoia Capital)New Rich Media Platform Sprout(Acquired by InMobi) 4mads Flite (backed by Sequoia Capital, etc.) MUGEDA CONFIDENTIAL
  • Competitive AnalysisStrength Weakness•Cloud based, no installation/download •Lack of key sales/marketing executive•Rich feature set, core IP, high entry-barrier •Lack of resource (as a startup)•Low cost; pay only what you really needOpportunities Threat•Huge market capacity for mobile ads •HTML5 is hot: more competitors expected•Urgent demands for rich media mobile ads •HTML5 performance needs improvement MUGEDA CONFIDENTIAL
  • The TeamDr. Lucas Wang, Co-founder, CEO Ph.D. at Columbia Univ. in video coding and multimedia processing Previous employers include Microsoft, Motorola and Dolby Co-founder of Cleeki and AniWeather (Flash app with 8M downloads)Dr. Mac Wang, Co-founder, COO Ph.D. Beihang University Co-founder of instrument.cn (20M RMB Yuan revenue) 12+ years of experience in operation and managementKevin Yang, CTO MS at Georgia Institute of Technology ex-Googler and founding member of Google StreetView project MUGEDA CONFIDENTIAL
  • THANK YOU!Lucas Wang Ph.D. Co-Founder