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Designing for your Mobile Money Initiative Prepared by  Yolande Van Wyk
WHAT IS MOBILITY?
The first is the ability to use a wireless phone or other mobile device to conduct financial transactions and exchange pay...
FOR TODAY Using mobile initiatives to provide access to your core services and systems Anywhere Anytime
MOBILE TECHNOLOGIES
THE MOBILE PHONE SMS USSD Voice IP
THE TECHNOLOGIES HSCSD/GPRS/3G/4G IP Productivity PBX/VOIP Databases Valuations Etc Etc
CONNECTING TO THE NETWORK WASP SMS USSD MMS API
CONNECTING TO THE NETWORK SMS USSD MMS
SOME ATTRIBUTES Technology Attribute SMS Store & Forward Need connection to each MNO Generally SMPP Can get costly at high...
Mobile Market, Agreements & Trends
Emerging Market Segments
Financial Institutions e Wallet MNO’s Unbanked population
MNO’s Banked/Unbanked Market e Wallets P2P Remittance Pioneers of the first mobile money  initiatives Systems, Credibility...
Mobile Initiatives in Banking
Mobile  as a  channel Mobile  as  wallet
Person to person payments Merchant payments Content Account information Airtime transfer Mobile  phone  account Bank  Acco...
 
Unbanked Bank account MNO as enabler OUT IN IN Channel Value store OUT Channel Bank channels Formal agents Informal agents...
Mobile Initiatives at FNB
THE GOAL <ul><ul><li>Reduce the average cost per transaction: </li></ul></ul><ul><ul><ul><li>Innovative application of tec...
FNB’S MOBILE SERVICES 2002 2005 2008 2008 2009 2010 2007
FNB CELLPHONE BANKING <ul><ul><li>Multi-bearer </li></ul></ul><ul><ul><li>Any phone, anytime, anywhere </li></ul></ul><ul>...
INCONTACT www.fnb.co.za *120*321#
CELLPHONE BANKING MO SMS USSD-1 USSD-2 *120*321# fnb.mobi   fnb.exe application
CELL PAY POINT
CELLPHONE BANKING BASE
CELLPHONE BANKING GROWTH
BRINGING OUR OWN COSTS DOWN
BENEFITS <ul><ul><li>Cellphone Banking is a low cost channel to the bank </li></ul></ul><ul><ul><li>Cheaper for customers ...
QUICK FACTS <ul><ul><li>In December 2010, FNB sent  79 million SMSs  (approximately 2.5 million SMSs per day) </li></ul></...
THE WORLD OF EWALLET Cardless Transactions
FNB EWALLET <ul><ul><li>Send from any FNB account: </li></ul></ul><ul><ul><ul><li>Online banking </li></ul></ul></ul><ul><...
PAY WALLET Pay Wallet allows FNB Corporate, Commercial and Public Sector customers to pay anyone electronically, without t...
AFRICA REACH Cellphone Banking InContact eWallet PayWallet Cellphone Banking InContact Cellphone Banking InContact InConta...
EWALLET GROWTH
QUICK FACTS eWallet services was  launched  in October 2009. As at  April 2011  close to  523 108  eWallets had been creat...
THE WORLD IS MOBILE <ul><ul><li>6.8 Billion  is the world population </li></ul></ul><ul><ul><li>1.9 Billion  Internet subs...
THANK YOU Questions?
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Initiatives Designing for your Mobile Money - FNB

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Yolande van Wyk (FNB) discusses initiatives designing for your mobile money

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Transcript of "Initiatives Designing for your Mobile Money - FNB"

  1. 1. Designing for your Mobile Money Initiative Prepared by Yolande Van Wyk
  2. 2. WHAT IS MOBILITY?
  3. 3. The first is the ability to use a wireless phone or other mobile device to conduct financial transactions and exchange payments over the Internet. The second is the ability to deliver information that can facilitate a transaction. Mobile commerce consists of two primary components.
  4. 4. FOR TODAY Using mobile initiatives to provide access to your core services and systems Anywhere Anytime
  5. 5. MOBILE TECHNOLOGIES
  6. 6. THE MOBILE PHONE SMS USSD Voice IP
  7. 7. THE TECHNOLOGIES HSCSD/GPRS/3G/4G IP Productivity PBX/VOIP Databases Valuations Etc Etc
  8. 8. CONNECTING TO THE NETWORK WASP SMS USSD MMS API
  9. 9. CONNECTING TO THE NETWORK SMS USSD MMS
  10. 10. SOME ATTRIBUTES Technology Attribute SMS Store & Forward Need connection to each MNO Generally SMPP Can get costly at high volumes USSD Session based Session limits imposed by MNO 20c per 20 seconds for user SOAP/XML type interfaces MMS Pricey Similar to email Vendor specific IP based services Huge growth area .mobi Applications Removes dependance from MNO
  11. 11. Mobile Market, Agreements & Trends
  12. 12. Emerging Market Segments
  13. 13. Financial Institutions e Wallet MNO’s Unbanked population
  14. 14. MNO’s Banked/Unbanked Market e Wallets P2P Remittance Pioneers of the first mobile money initiatives Systems, Credibility, Trust amongst The customers Financial Institutions Pre-Paid Micro Insurance Micro Finance First offering to the market Agreement
  15. 15. Mobile Initiatives in Banking
  16. 16. Mobile as a channel Mobile as wallet
  17. 17. Person to person payments Merchant payments Content Account information Airtime transfer Mobile phone account Bank Account/ card eWallet Mobile banking
  18. 19. Unbanked Bank account MNO as enabler OUT IN IN Channel Value store OUT Channel Bank channels Formal agents Informal agents Bank channels Agents Retailers Virtual services
  19. 20. Mobile Initiatives at FNB
  20. 21. THE GOAL <ul><ul><li>Reduce the average cost per transaction: </li></ul></ul><ul><ul><ul><li>Innovative application of technology </li></ul></ul></ul><ul><ul><ul><li>Cost efficiency </li></ul></ul></ul><ul><ul><ul><li>Re-use of technology </li></ul></ul></ul><ul><ul><ul><li>Reduce the face-to-face as much as possible </li></ul></ul></ul><ul><ul><ul><li>Development of alternative electronic channels </li></ul></ul></ul><ul><ul><ul><li>Provide more customer options </li></ul></ul></ul>
  21. 22. FNB’S MOBILE SERVICES 2002 2005 2008 2008 2009 2010 2007
  22. 23. FNB CELLPHONE BANKING <ul><ul><li>Multi-bearer </li></ul></ul><ul><ul><li>Any phone, anytime, anywhere </li></ul></ul><ul><ul><li>Full transactional banking </li></ul></ul>
  23. 24. INCONTACT www.fnb.co.za *120*321#
  24. 25. CELLPHONE BANKING MO SMS USSD-1 USSD-2 *120*321# fnb.mobi fnb.exe application
  25. 26. CELL PAY POINT
  26. 27. CELLPHONE BANKING BASE
  27. 28. CELLPHONE BANKING GROWTH
  28. 29. BRINGING OUR OWN COSTS DOWN
  29. 30. BENEFITS <ul><ul><li>Cellphone Banking is a low cost channel to the bank </li></ul></ul><ul><ul><li>Cheaper for customers </li></ul></ul><ul><ul><li>Reduces queue times at ATMs and branches </li></ul></ul><ul><ul><li>Services like InContact reduces service calls at branches and call centres. </li></ul></ul>
  30. 31. QUICK FACTS <ul><ul><li>In December 2010, FNB sent 79 million SMSs (approximately 2.5 million SMSs per day) </li></ul></ul><ul><ul><li>In December 2010, FNB recorded 2.6 million customers </li></ul></ul><ul><ul><li>In December 2010, FNB processed in excess of 15 million transactions </li></ul></ul><ul><ul><li>In December 2010, FNB processed transactions worth R1.7 billion through Cellphone Banking </li></ul></ul><ul><ul><li>In December 2010, the FNB.MOBI site attracted more than 250 000 visits . </li></ul></ul>
  31. 32. THE WORLD OF EWALLET Cardless Transactions
  32. 33. FNB EWALLET <ul><ul><li>Send from any FNB account: </li></ul></ul><ul><ul><ul><li>Online banking </li></ul></ul></ul><ul><ul><ul><li>Cellphone banking </li></ul></ul></ul><ul><ul><ul><li>ATM </li></ul></ul></ul><ul><ul><li>Recipient can: </li></ul></ul><ul><ul><ul><li>Cash at ATM (no card) </li></ul></ul></ul><ul><ul><ul><li>Buy airtime </li></ul></ul></ul><ul><ul><ul><li>Send to someone else </li></ul></ul></ul><ul><ul><ul><li>Buy from 35 online merchants </li></ul></ul></ul>
  33. 34. PAY WALLET Pay Wallet allows FNB Corporate, Commercial and Public Sector customers to pay anyone electronically, without the recipient requiring a bank account. <ul><ul><li>Single source </li></ul></ul><ul><ul><li>Multiple recipients </li></ul></ul><ul><ul><li>Personal information captured & stored </li></ul></ul><ul><ul><li>Pay to phone or card </li></ul></ul>Cardless cash out
  34. 35. AFRICA REACH Cellphone Banking InContact eWallet PayWallet Cellphone Banking InContact Cellphone Banking InContact InContact Cellphone Banking Cellphone Banking InContact InContact Cellphone Banking
  35. 36. EWALLET GROWTH
  36. 37. QUICK FACTS eWallet services was launched in October 2009. As at April 2011 close to 523 108 eWallets had been created. In April 2011 alone, more than R69,000,000 was sent to cellphones with FNB eWallet
  37. 38. THE WORLD IS MOBILE <ul><ul><li>6.8 Billion is the world population </li></ul></ul><ul><ul><li>1.9 Billion Internet subscribers </li></ul></ul><ul><ul><li>5 Billion Cellphone subscribers </li></ul></ul><ul><li>Source: </li></ul><ul><li>Internet world statistics </li></ul><ul><li>c </li></ul>
  38. 39. THANK YOU Questions?
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