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Developing global training programmes that are able to communicate a corporate message while allowing local markets to leverage maximum customer experience, is a difficult balance to achieve.
It is important to receive input from local markets who understand how their customers interact with your brand, but at the same time it's vital to retain overall brand integrity and core consistency.
Working with a translation vendor which understands these issues and is able to facilitate 2-way communication between markets and head office is a must. This way central brand values are not compromised and local markets are able to have a voice in the refining and delivering of training programmes specifically for their own territories.