The art of translating training programmes

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Developing global training programmes that are able to communicate a corporate message while allowing local markets to leverage maximum customer experience, is a difficult balance to achieve.

It is important to receive input from local markets who understand how their customers interact with your brand, but at the same time it's vital to retain overall brand integrity and core consistency.

Working with a translation vendor which understands these issues and is able to facilitate 2-way communication between markets and head office is a must. This way central brand values are not compromised and local markets are able to have a voice in the refining and delivering of training programmes specifically for their own territories.

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The art of translating training programmes

  1. 1. LANGUAGE SERVICES CONSULTANCY
  2. 2. Q. How can we strike a balance between meeting both corporate & local needs with our training programmes? LANGUAGE SERVICES CONSULTANCY
  3. 3. This can be difficult; your brand comms should maintain centralized global cohesion… LANGUAGE SERVICES CONSULTANCY
  4. 4. …but local offices need flexibility to make brand experiences relevant to their own customers. LANGUAGE SERVICES CONSULTANCY
  5. 5. The solution is to create a core training programme with in-built flexibility. LANGUAGE SERVICES CONSULTANCY
  6. 6. A globally-connected translation vendor will help you gain local input during approval cycles… LANGUAGE SERVICES CONSULTANCY
  7. 7. …and feedback this input to enable you to fine tune a training programme for each individual market. LANGUAGE SERVICES CONSULTANCY
  8. 8. Your core brand message remains consistent, & local offices can fully maximize customer experience. Win win! LANGUAGE SERVICES CONSULTANCY
  9. 9. Get in touch today for free copies of our detailed Translating Training Materials Case Studies. LANGUAGE SERVICES CONSULTANCY
  10. 10. The translation & artwork vendor of choice for training programme quality AND value. PUSH International Please email us on sales@push-international.com Call 44 (0) 118 984 1931 (Thames Valley) 44 (0) 203 402 2327 (London) 00 1 646 205 8089 (New York) or visit http://www.push-international.com/translation/translation-for-training-and-trainers/ LANGUAGE SERVICES CONSULTANCY

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