The Modern Book
Discussion

Meets at the bar
Who I am
• Leah L. White

• Head of Popular Materials

• Ela Area Public Library

• @leahlibrarian

• www.leahlwhite.com
Who I am not
That's great but...

http://bit.ly/GVhiJd
The Plan
• Making the pitch
• Location, location, location
• Marketing and branding
• Facilitation and execution
• Beyond ...
Making the Pitch
Get stuff done
What isn't pictured

http://bit.ly/NU0tLT
Northbrook Public Library

http://bit.ly/1gvfEyb
Relentless Enthusiasm

Your mantra
The importance of positivity
Step 1 - start researching
Step 2 - start writing
• Start jotting down ideas
• Possible locations
• Possible names
• Demographic info
Step 3
http://bit.ly/1gUrfEH

Find your allies
Step 4 - start talking
Step 5 - diffuse anxiety

http://www.nataliedee.com/
Step 6 - take action

http://www.themarysue.com/wp-content/uploads/2013/05/dany-like-a-boss.jpg
Proposal Writing
• Mission statement/purpose
• Stakeholders & target demographics
• Plan of Action
• Timeline
• Associated...
Purpose
Purpose
• Provide programming
for an under served
population
• Attract new patrons
and cardholders
• Update/modernize the
...
On wording
Questions so far?

http://blog.beeriety.com/wp-content/uploads/beerbooks4.png
Location, location, location
The fun part
Where in the world?

http://www.carmensandiego.com/files/content/sites/carmen/files/where_in_world_cs_dos.png
Research
The best part
Meet with the management
Work out the kinks
Questions so far?
Marketing and Branding
aka the story of LitLounge
LitLounge's Tale

http://bit.ly/1a1qY1u
Epic Fail
Attack of the terrible logo
Re-branding
• Simple

• Modern

• Fun

• Work with a professional (if you
can)

• Never ever ever put your target
demograp...
Books on Tap logo
Work with your partners
Think outside the newsletter box
Communication AND advertising
Attitude
Questions so far?
Facilitation and Execution
Different how?
Be loud
Be flexible
Be sociable
It takes two, baby!
Mix it up
Questions so far?
Beyond Book Clubs
That's right! There's more!
Appy Hour
Senior Center book talks
Trivia nights
All things considered
• Resistance is futile...when you write proposals
• Location is key
• Create a thoughtful brand
• Th...
Thank you.

• Questions?
• Twitter @leahlibrarian
• www.leahlwhite.com
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The Modern Book Discussion

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Presented at the Indiana Library Federation annual state conference, October 23, 2013

Published in: Education, Technology
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The Modern Book Discussion

  1. 1. The Modern Book Discussion Meets at the bar
  2. 2. Who I am • Leah L. White • Head of Popular Materials • Ela Area Public Library • @leahlibrarian • www.leahlwhite.com
  3. 3. Who I am not
  4. 4. That's great but... http://bit.ly/GVhiJd
  5. 5. The Plan • Making the pitch • Location, location, location • Marketing and branding • Facilitation and execution • Beyond book clubs
  6. 6. Making the Pitch Get stuff done
  7. 7. What isn't pictured http://bit.ly/NU0tLT
  8. 8. Northbrook Public Library http://bit.ly/1gvfEyb
  9. 9. Relentless Enthusiasm Your mantra
  10. 10. The importance of positivity
  11. 11. Step 1 - start researching
  12. 12. Step 2 - start writing • Start jotting down ideas • Possible locations • Possible names • Demographic info
  13. 13. Step 3 http://bit.ly/1gUrfEH Find your allies
  14. 14. Step 4 - start talking
  15. 15. Step 5 - diffuse anxiety http://www.nataliedee.com/
  16. 16. Step 6 - take action http://www.themarysue.com/wp-content/uploads/2013/05/dany-like-a-boss.jpg
  17. 17. Proposal Writing • Mission statement/purpose • Stakeholders & target demographics • Plan of Action • Timeline • Associated costs (including staff time) • Evaluation criteria
  18. 18. Purpose
  19. 19. Purpose • Provide programming for an under served population • Attract new patrons and cardholders • Update/modernize the image of the library with taxpayers
  20. 20. On wording
  21. 21. Questions so far? http://blog.beeriety.com/wp-content/uploads/beerbooks4.png
  22. 22. Location, location, location The fun part
  23. 23. Where in the world? http://www.carmensandiego.com/files/content/sites/carmen/files/where_in_world_cs_dos.png
  24. 24. Research
  25. 25. The best part
  26. 26. Meet with the management
  27. 27. Work out the kinks
  28. 28. Questions so far?
  29. 29. Marketing and Branding aka the story of LitLounge
  30. 30. LitLounge's Tale http://bit.ly/1a1qY1u
  31. 31. Epic Fail
  32. 32. Attack of the terrible logo
  33. 33. Re-branding • Simple • Modern • Fun • Work with a professional (if you can) • Never ever ever put your target demographic on the advertising
  34. 34. Books on Tap logo
  35. 35. Work with your partners
  36. 36. Think outside the newsletter box
  37. 37. Communication AND advertising
  38. 38. Attitude
  39. 39. Questions so far?
  40. 40. Facilitation and Execution Different how?
  41. 41. Be loud
  42. 42. Be flexible
  43. 43. Be sociable
  44. 44. It takes two, baby!
  45. 45. Mix it up
  46. 46. Questions so far?
  47. 47. Beyond Book Clubs That's right! There's more!
  48. 48. Appy Hour
  49. 49. Senior Center book talks
  50. 50. Trivia nights
  51. 51. All things considered • Resistance is futile...when you write proposals • Location is key • Create a thoughtful brand • This isn't your grandmother's book club...so don't run it that way
  52. 52. Thank you. • Questions? • Twitter @leahlibrarian • www.leahlwhite.com
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