Libraries, Librarians, and Social Media (updated)


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A revised version of L/L/S. Presented for the Wauconda Area Library's staff day on Friday, December 14, 2012.

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Libraries, Librarians, and Social Media (updated)

  1. 1. Libraries, Librarians, and Social MediaBalancing the personal and professional in social networking
  2. 2. MeLeah L. WhiteReader Services LibrarianNorthbrook Public LibraryTwitter: @leahlibrarianTumblr: yolaleah.tumblr.comFB:
  3. 3. Why am I here?
  4. 4. The Plan• Why be social?• What social networks to join?• Leah’s rules of the internet• Tips and advice• The best of the best (according to me)
  5. 5. Why be social?• Personal • Keep in touch • Fun! • Crowd-source ideas and collaborate • Good for your career
  6. 6. Why be social?• Institutional • Varies • Create meaningful relationships with your patrons • Remind people about services • Increase use of services
  7. 7. What to join? OMG SO MANY!
  8. 8. There are networks for But not for everyone. everything.
  9. 9. What is your goal? Articulate it. Practice it.
  10. 10. Possible goals• Do you want to share ideas and get feedback? • Facebook, Twitter• Do you want to be entertained while also creating content? • Tumblr, YouTube• Do you want to find a job or expand your career goals? • LinkedIn, Facebook
  11. 11. My favorites for libraries and librarians
  12. 12. Leah’s Rules of the Internet
  13. 13. The Golden Rule Harsh but true.
  14. 14. Ask yourself, “Could this posting Listen to Spiderman. get me fired?” If the answer is yes, then don’t post it.
  15. 15. The Internet never forgets.Remember the “drunken pirate” scandal?
  16. 16. It just makes them stronger. And don’t BE the troll.
  17. 17. Definition of a Troll
  18. 18. You are responsible. Keep your page clean.
  19. 19. Tips and Advice
  20. 20. Dealing with theInappropriate• Personal • Check in with your account • Delete the comment • Send a message• Institutional • Have a policy • Enforce and follow it
  21. 21. Different sites have Be a lurker. Learn about the site before you jump in. different cultures.
  22. 22. Dos and Donts • Do • Don’t • be yourself • be pushy • respond to questions • ignore your account • participate in memes • only post links to your blog or website • #FollowFriday, Friday Reads • be mean • Share ideas and resources
  23. 23. It’s about conversation.• Social networking is about interaction - not just pushing out information.• “The biggest mistake we see companies make when they first hit Twitter is to think about it as a channel to push out information. In fact, it turns out to be a great medium for holding conversations rather than making announcements.” (from The Twitter Book by Tim O’Reilly)• “My tweeting philosophy is to have fun. I think that’s why people enjoy my Twitter feed. People are more interested in conversations that have nothing to do with books or writing.” - author Victoria Dahl in Publisher’s Weekly• By engaging in the conversation, you are promoting your brand.
  24. 24. to hide or not to hide that is the question
  25. 25. The Best of the Best my favs
  26. 26. Facebook: Threadless, Skokie Public Library, Northwestern UniversityArchives
  27. 27. Twitter: Wil Wheaton: @wilw, Toby Greenwalt: @theanalogdivide, @Zappos_Service
  28. 28. Tumblr: I Love Charts:, Morton Grove PublicLibrary:, YouMedia:
  29. 29. All things considered• Don’t be an idiot.• Articulate your social networking goals.• Join the networks that help you achieve your goals.• Have fun!
  30. 30. Thank you! psst follow me! @leahlibrarian