Possible goals• Do you want to share ideas and get feedback? • Facebook, Twitter• Do you want to be entertained while also creating content? • Tumblr, YouTube• Do you want to ﬁnd a job or expand your career goals? • LinkedIn, Facebook
Ask yourself, “Could this posting Listen to Spiderman. get me ﬁred?” If the answer is yes, then don’t post it.http://d37nnnqwv9amwr.cloudfront.net/photos/images/original/000/206/250/think%20before%20you%20post.png
The Internet never forgets.Remember the “drunken pirate” scandal?http://www.nytimes.com/imagepages/2010/07/25/magazine/25privacy-3.html
It just makes them stronger. And don’t BE the troll.
Dealing with theInappropriate• Personal • Check in with your account • Delete the comment • Send a message• Institutional • Have a policy • Enforce and follow it
Different sites have Be a lurker. Learn about the site before you jump in. different cultures.
Dos and Donts • Do • Don’t • be yourself • be pushy • respond to questions • ignore your account • participate in memes • only post links to your blog or website • #FollowFriday, Friday Reads • be mean • Share ideas and resources
It’s about conversation.• Social networking is about interaction - not just pushing out information.• “The biggest mistake we see companies make when they ﬁrst hit Twitter is to think about it as a channel to push out information. In fact, it turns out to be a great medium for holding conversations rather than making announcements.” (from The Twitter Book by Tim O’Reilly)• “My tweeting philosophy is to have fun. I think that’s why people enjoy my Twitter feed. People are more interested in conversations that have nothing to do with books or writing.” - author Victoria Dahl in Publisher’s Weekly• By engaging in the conversation, you are promoting your brand.