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Libraries, Librarians, and Social Media
Libraries, Librarians, and Social Media
Libraries, Librarians, and Social Media
Libraries, Librarians, and Social Media
Libraries, Librarians, and Social Media
Libraries, Librarians, and Social Media
Libraries, Librarians, and Social Media
Libraries, Librarians, and Social Media
Libraries, Librarians, and Social Media
Libraries, Librarians, and Social Media
Libraries, Librarians, and Social Media
Libraries, Librarians, and Social Media
Libraries, Librarians, and Social Media
Libraries, Librarians, and Social Media
Libraries, Librarians, and Social Media
Libraries, Librarians, and Social Media
Libraries, Librarians, and Social Media
Libraries, Librarians, and Social Media
Libraries, Librarians, and Social Media
Libraries, Librarians, and Social Media
Libraries, Librarians, and Social Media
Libraries, Librarians, and Social Media
Libraries, Librarians, and Social Media
Libraries, Librarians, and Social Media
Libraries, Librarians, and Social Media
Libraries, Librarians, and Social Media
Libraries, Librarians, and Social Media
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Libraries, Librarians, and Social Media

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Balancing the personal and professional in social networking. …

Balancing the personal and professional in social networking.

Presented on January 31, 2012 at Northwestern University Library.

Published in: Technology, Education
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  • 1. Libraries, Librarians, and Social MediaBalancing the personal and professional in social networking
  • 2. MeLeah L. WhiteReader Services LibrarianNorthbrook Public LibraryTwitter: @leahlibrarianTumblr: yolaleah.tumblr.comFB: facebook.com/yolaleah
  • 3. Why am I here?http://www.slideshare.net/btench/becoming-an-agent-of-change-in-your-organization
  • 4. The Plan• Why be social?• Leah’s Rules of the Internet• What social networks to join?• Tips and Advice• The Best of the Best (according to me)
  • 5. Why be social?• Personal • Good for career, collaboration resource, fun!• Institutional • create meaningful relationships with your patrons • increase use of services http://kazuyakmd.files.wordpress.com/2011/02/ real_estate_and_social_media_thoughts_1113.jpeg
  • 6. Leah’s Rules of the Internet http://memegenerator.net/Philosoraptor
  • 7. The Golden Rule srsly.
  • 8. Ask yourself, “Could this posting Listen to Spiderman. get me fired?” If the answer is yes, then don’t post it.http://d37nnnqwv9amwr.cloudfront.net/photos/images/original/000/206/250/think%20before%20you%20post.png
  • 9. The Internet never forgets.Remember the “drunken pirate” scandal?http://www.nytimes.com/imagepages/2010/07/25/magazine/25privacy-3.html
  • 10. aka “Don’t read comments.” It’s a vicious cycle.
  • 11. What to join? OMG SO MANY!http://www.buzzfeed.com/chrismenning/the-x-all-the-y-meme
  • 12. What is your goal? Articulate it. Practice it.
  • 13. Possible goals• Do you want to share ideas and get feedback? • Facebook, Google+, Twitter• Do you want to be entertained while also creating content? • Twitter, Tumblr, YouTube• Do you want to find a job or expand your career goals? • LinkedIn, Facebook
  • 14. My favorites for libraries and librarians
  • 15. Social networks for all! where do you fit?
  • 16. Tips and Advice
  • 17. Different sites have Be a lurker. Learn about the site before you jump in. different cultures.
  • 18. Dos and Donts • Do • Don’t • be yourself • be pushy • respond to questions • ignore your account • participate in memes • only post links to your blog or website • #FollowFriday, Friday Reads • be mean • Share ideas and resources
  • 19. It’s about conversation.• Social networking is about interaction - not just pushing out information.• “The biggest mistake we see companies make when they first hit Twitter is to think about it as a channel to push out information. In fact, it turns out to be a great medium for holding conversations rather than making announcements.” (from The Twitter Book by Tim O’Reilly)• “My tweeting philosophy is to have fun. I think that’s why people enjoy my Twitter feed. People are more interested in conversations that have nothing to do with books or writing.” - author Victoria Dahl in Publisher’s Weekly• By engaging in the conversation, you are promoting your brand.
  • 20. Be active. but not hyper-active.
  • 21. to hide or not to hide that is the question
  • 22. The Best of the Best my favs
  • 23. Facebook: Threadless, Skokie Public Library, Northwestern UniversityArchives
  • 24. Twitter: Wil Wheaton: @wilw, Toby Greenwalt: @theanalogdivide,Zappos.com: @Zappos_Service
  • 25. Tumblr: I Love Charts: ilovecharts.tumblr.com, Morton Grove PublicLibrary: mgpl.tumblr.com, YouMedia: youmedia.tumblr.com
  • 26. All things considered• Don’t be an idiot.• Articulate your social networking goals.• Join the networks that help you achieve your goals.• Have fun!
  • 27. Thank you! psst follow me! @leahlibrarianhttp://www.flickr.com/photos/theilluminated/5386099858/

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