Libraries, Librarians, and Social MediaBalancing the personal and professional in social networking
MeLeah L. WhiteReader Services LibrarianNorthbrook Public LibraryTwitter: @leahlibrarianTumblr: yolaleah.tumblr.comFB: facebook.com/yolaleah
Why am I here?http://www.slideshare.net/btench/becoming-an-agent-of-change-in-your-organization
The Plan• Why be social?• Leah’s Rules of the Internet• What social networks to join?• Tips and Advice• The Best of the Best (according to me)
Why be social?• Personal • Good for career, collaboration resource, fun!• Institutional • create meaningful relationships with your patrons • increase use of services http://kazuyakmd.files.wordpress.com/2011/02/ real_estate_and_social_media_thoughts_1113.jpeg
Leah’s Rules of the Internet http://memegenerator.net/Philosoraptor
Ask yourself, “Could this posting Listen to Spiderman. get me ﬁred?” If the answer is yes, then don’t post it.http://d37nnnqwv9amwr.cloudfront.net/photos/images/original/000/206/250/think%20before%20you%20post.png
The Internet never forgets.Remember the “drunken pirate” scandal?http://www.nytimes.com/imagepages/2010/07/25/magazine/25privacy-3.html
aka “Don’t read comments.” It’s a vicious cycle.
What to join? OMG SO MANY!http://www.buzzfeed.com/chrismenning/the-x-all-the-y-meme
What is your goal? Articulate it. Practice it.
Possible goals• Do you want to share ideas and get feedback? • Facebook, Google+, Twitter• Do you want to be entertained while also creating content? • Twitter, Tumblr, YouTube• Do you want to ﬁnd a job or expand your career goals? • LinkedIn, Facebook
Different sites have Be a lurker. Learn about the site before you jump in. different cultures.
Dos and Donts • Do • Don’t • be yourself • be pushy • respond to questions • ignore your account • participate in memes • only post links to your blog or website • #FollowFriday, Friday Reads • be mean • Share ideas and resources
It’s about conversation.• Social networking is about interaction - not just pushing out information.• “The biggest mistake we see companies make when they ﬁrst hit Twitter is to think about it as a channel to push out information. In fact, it turns out to be a great medium for holding conversations rather than making announcements.” (from The Twitter Book by Tim O’Reilly)• “My tweeting philosophy is to have fun. I think that’s why people enjoy my Twitter feed. People are more interested in conversations that have nothing to do with books or writing.” - author Victoria Dahl in Publisher’s Weekly• By engaging in the conversation, you are promoting your brand.