Libraries, Librarians, and Social Media

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Balancing the personal and professional in social networking. …

Balancing the personal and professional in social networking.

Presented on January 31, 2012 at Northwestern University Library.

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  • 1. Libraries, Librarians, and Social MediaBalancing the personal and professional in social networking
  • 2. MeLeah L. WhiteReader Services LibrarianNorthbrook Public LibraryTwitter: @leahlibrarianTumblr: yolaleah.tumblr.comFB: facebook.com/yolaleah
  • 3. Why am I here?http://www.slideshare.net/btench/becoming-an-agent-of-change-in-your-organization
  • 4. The Plan• Why be social?• Leah’s Rules of the Internet• What social networks to join?• Tips and Advice• The Best of the Best (according to me)
  • 5. Why be social?• Personal • Good for career, collaboration resource, fun!• Institutional • create meaningful relationships with your patrons • increase use of services http://kazuyakmd.files.wordpress.com/2011/02/ real_estate_and_social_media_thoughts_1113.jpeg
  • 6. Leah’s Rules of the Internet http://memegenerator.net/Philosoraptor
  • 7. The Golden Rule srsly.
  • 8. Ask yourself, “Could this posting Listen to Spiderman. get me fired?” If the answer is yes, then don’t post it.http://d37nnnqwv9amwr.cloudfront.net/photos/images/original/000/206/250/think%20before%20you%20post.png
  • 9. The Internet never forgets.Remember the “drunken pirate” scandal?http://www.nytimes.com/imagepages/2010/07/25/magazine/25privacy-3.html
  • 10. aka “Don’t read comments.” It’s a vicious cycle.
  • 11. What to join? OMG SO MANY!http://www.buzzfeed.com/chrismenning/the-x-all-the-y-meme
  • 12. What is your goal? Articulate it. Practice it.
  • 13. Possible goals• Do you want to share ideas and get feedback? • Facebook, Google+, Twitter• Do you want to be entertained while also creating content? • Twitter, Tumblr, YouTube• Do you want to find a job or expand your career goals? • LinkedIn, Facebook
  • 14. My favorites for libraries and librarians
  • 15. Social networks for all! where do you fit?
  • 16. Tips and Advice
  • 17. Different sites have Be a lurker. Learn about the site before you jump in. different cultures.
  • 18. Dos and Donts • Do • Don’t • be yourself • be pushy • respond to questions • ignore your account • participate in memes • only post links to your blog or website • #FollowFriday, Friday Reads • be mean • Share ideas and resources
  • 19. It’s about conversation.• Social networking is about interaction - not just pushing out information.• “The biggest mistake we see companies make when they first hit Twitter is to think about it as a channel to push out information. In fact, it turns out to be a great medium for holding conversations rather than making announcements.” (from The Twitter Book by Tim O’Reilly)• “My tweeting philosophy is to have fun. I think that’s why people enjoy my Twitter feed. People are more interested in conversations that have nothing to do with books or writing.” - author Victoria Dahl in Publisher’s Weekly• By engaging in the conversation, you are promoting your brand.
  • 20. Be active. but not hyper-active.
  • 21. to hide or not to hide that is the question
  • 22. The Best of the Best my favs
  • 23. Facebook: Threadless, Skokie Public Library, Northwestern UniversityArchives
  • 24. Twitter: Wil Wheaton: @wilw, Toby Greenwalt: @theanalogdivide,Zappos.com: @Zappos_Service
  • 25. Tumblr: I Love Charts: ilovecharts.tumblr.com, Morton Grove PublicLibrary: mgpl.tumblr.com, YouMedia: youmedia.tumblr.com
  • 26. All things considered• Don’t be an idiot.• Articulate your social networking goals.• Join the networks that help you achieve your goals.• Have fun!
  • 27. Thank you! psst follow me! @leahlibrarianhttp://www.flickr.com/photos/theilluminated/5386099858/