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Libraries, Librarians, and Social MediaBalancing the personal and professional in social networking
MeLeah L. WhiteReader Services LibrarianNorthbrook Public LibraryTwitter: @leahlibrarianTumblr: yolaleah.tumblr.comFB: fac...
Why am I here?http://www.slideshare.net/btench/becoming-an-agent-of-change-in-your-organization
The Plan• Why be social?• Leah’s Rules of the Internet• What social networks to join?• Tips and Advice• The Best of the Be...
Why be social?• Personal   • Good for career, collaboration     resource, fun!• Institutional   • create meaningful relati...
Leah’s Rules of the Internet      http://memegenerator.net/Philosoraptor
The Golden Rule   srsly.
Ask yourself, “Could this posting    Listen to Spiderman.                                              get me fired?” If th...
The Internet never forgets.Remember the “drunken pirate” scandal?http://www.nytimes.com/imagepages/2010/07/25/magazine/25p...
aka “Don’t read comments.”   It’s a vicious cycle.
What to join?                                 OMG SO MANY!http://www.buzzfeed.com/chrismenning/the-x-all-the-y-meme
What is your goal?   Articulate it. Practice it.
Possible goals• Do you want to share ideas and get feedback?  • Facebook, Google+, Twitter• Do you want to be entertained ...
My favorites for libraries and librarians
Social networks for all!   where do you fit?
Tips and Advice
Different sites have   Be a lurker. Learn about the site                       before you jump in. different cultures.
Dos and Donts • Do                             • Don’t   • be yourself                    • be pushy   • respond to questi...
It’s about conversation.• Social networking is about interaction - not just pushing out information.• “The biggest mistake...
Be active.   but not hyper-active.
to hide or not to hide   that is the question
The Best of the Best   my favs
Facebook: Threadless, Skokie Public Library, Northwestern UniversityArchives
Twitter: Wil Wheaton: @wilw, Toby Greenwalt: @theanalogdivide,Zappos.com: @Zappos_Service
Tumblr: I Love Charts: ilovecharts.tumblr.com, Morton Grove PublicLibrary: mgpl.tumblr.com, YouMedia: youmedia.tumblr.com
All things considered• Don’t be an idiot.• Articulate your social networking goals.• Join the networks that help you achie...
Thank you!                                  psst follow me! @leahlibrarianhttp://www.flickr.com/photos/theilluminated/5386...
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Libraries, Librarians, and Social Media

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Balancing the personal and professional in social networking.

Presented on January 31, 2012 at Northwestern University Library.

Published in: Technology, Education
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Transcript of "Libraries, Librarians, and Social Media"

  1. 1. Libraries, Librarians, and Social MediaBalancing the personal and professional in social networking
  2. 2. MeLeah L. WhiteReader Services LibrarianNorthbrook Public LibraryTwitter: @leahlibrarianTumblr: yolaleah.tumblr.comFB: facebook.com/yolaleah
  3. 3. Why am I here?http://www.slideshare.net/btench/becoming-an-agent-of-change-in-your-organization
  4. 4. The Plan• Why be social?• Leah’s Rules of the Internet• What social networks to join?• Tips and Advice• The Best of the Best (according to me)
  5. 5. Why be social?• Personal • Good for career, collaboration resource, fun!• Institutional • create meaningful relationships with your patrons • increase use of services http://kazuyakmd.files.wordpress.com/2011/02/ real_estate_and_social_media_thoughts_1113.jpeg
  6. 6. Leah’s Rules of the Internet http://memegenerator.net/Philosoraptor
  7. 7. The Golden Rule srsly.
  8. 8. Ask yourself, “Could this posting Listen to Spiderman. get me fired?” If the answer is yes, then don’t post it.http://d37nnnqwv9amwr.cloudfront.net/photos/images/original/000/206/250/think%20before%20you%20post.png
  9. 9. The Internet never forgets.Remember the “drunken pirate” scandal?http://www.nytimes.com/imagepages/2010/07/25/magazine/25privacy-3.html
  10. 10. aka “Don’t read comments.” It’s a vicious cycle.
  11. 11. What to join? OMG SO MANY!http://www.buzzfeed.com/chrismenning/the-x-all-the-y-meme
  12. 12. What is your goal? Articulate it. Practice it.
  13. 13. Possible goals• Do you want to share ideas and get feedback? • Facebook, Google+, Twitter• Do you want to be entertained while also creating content? • Twitter, Tumblr, YouTube• Do you want to find a job or expand your career goals? • LinkedIn, Facebook
  14. 14. My favorites for libraries and librarians
  15. 15. Social networks for all! where do you fit?
  16. 16. Tips and Advice
  17. 17. Different sites have Be a lurker. Learn about the site before you jump in. different cultures.
  18. 18. Dos and Donts • Do • Don’t • be yourself • be pushy • respond to questions • ignore your account • participate in memes • only post links to your blog or website • #FollowFriday, Friday Reads • be mean • Share ideas and resources
  19. 19. It’s about conversation.• Social networking is about interaction - not just pushing out information.• “The biggest mistake we see companies make when they first hit Twitter is to think about it as a channel to push out information. In fact, it turns out to be a great medium for holding conversations rather than making announcements.” (from The Twitter Book by Tim O’Reilly)• “My tweeting philosophy is to have fun. I think that’s why people enjoy my Twitter feed. People are more interested in conversations that have nothing to do with books or writing.” - author Victoria Dahl in Publisher’s Weekly• By engaging in the conversation, you are promoting your brand.
  20. 20. Be active. but not hyper-active.
  21. 21. to hide or not to hide that is the question
  22. 22. The Best of the Best my favs
  23. 23. Facebook: Threadless, Skokie Public Library, Northwestern UniversityArchives
  24. 24. Twitter: Wil Wheaton: @wilw, Toby Greenwalt: @theanalogdivide,Zappos.com: @Zappos_Service
  25. 25. Tumblr: I Love Charts: ilovecharts.tumblr.com, Morton Grove PublicLibrary: mgpl.tumblr.com, YouMedia: youmedia.tumblr.com
  26. 26. All things considered• Don’t be an idiot.• Articulate your social networking goals.• Join the networks that help you achieve your goals.• Have fun!
  27. 27. Thank you! psst follow me! @leahlibrarianhttp://www.flickr.com/photos/theilluminated/5386099858/

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