Libraries, Librarians, and Social Media


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Balancing the personal and professional in social networking.

Presented on January 31, 2012 at Northwestern University Library.

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Libraries, Librarians, and Social Media

  1. 1. Libraries, Librarians, and Social MediaBalancing the personal and professional in social networking
  2. 2. MeLeah L. WhiteReader Services LibrarianNorthbrook Public LibraryTwitter: @leahlibrarianTumblr: yolaleah.tumblr.comFB:
  3. 3. Why am I here?
  4. 4. The Plan• Why be social?• Leah’s Rules of the Internet• What social networks to join?• Tips and Advice• The Best of the Best (according to me)
  5. 5. Why be social?• Personal • Good for career, collaboration resource, fun!• Institutional • create meaningful relationships with your patrons • increase use of services real_estate_and_social_media_thoughts_1113.jpeg
  6. 6. Leah’s Rules of the Internet
  7. 7. The Golden Rule srsly.
  8. 8. Ask yourself, “Could this posting Listen to Spiderman. get me fired?” If the answer is yes, then don’t post it.
  9. 9. The Internet never forgets.Remember the “drunken pirate” scandal?
  10. 10. aka “Don’t read comments.” It’s a vicious cycle.
  11. 11. What to join? OMG SO MANY!
  12. 12. What is your goal? Articulate it. Practice it.
  13. 13. Possible goals• Do you want to share ideas and get feedback? • Facebook, Google+, Twitter• Do you want to be entertained while also creating content? • Twitter, Tumblr, YouTube• Do you want to find a job or expand your career goals? • LinkedIn, Facebook
  14. 14. My favorites for libraries and librarians
  15. 15. Social networks for all! where do you fit?
  16. 16. Tips and Advice
  17. 17. Different sites have Be a lurker. Learn about the site before you jump in. different cultures.
  18. 18. Dos and Donts • Do • Don’t • be yourself • be pushy • respond to questions • ignore your account • participate in memes • only post links to your blog or website • #FollowFriday, Friday Reads • be mean • Share ideas and resources
  19. 19. It’s about conversation.• Social networking is about interaction - not just pushing out information.• “The biggest mistake we see companies make when they first hit Twitter is to think about it as a channel to push out information. In fact, it turns out to be a great medium for holding conversations rather than making announcements.” (from The Twitter Book by Tim O’Reilly)• “My tweeting philosophy is to have fun. I think that’s why people enjoy my Twitter feed. People are more interested in conversations that have nothing to do with books or writing.” - author Victoria Dahl in Publisher’s Weekly• By engaging in the conversation, you are promoting your brand.
  20. 20. Be active. but not hyper-active.
  21. 21. to hide or not to hide that is the question
  22. 22. The Best of the Best my favs
  23. 23. Facebook: Threadless, Skokie Public Library, Northwestern UniversityArchives
  24. 24. Twitter: Wil Wheaton: @wilw, Toby Greenwalt: @theanalogdivide, @Zappos_Service
  25. 25. Tumblr: I Love Charts:, Morton Grove PublicLibrary:, YouMedia:
  26. 26. All things considered• Don’t be an idiot.• Articulate your social networking goals.• Join the networks that help you achieve your goals.• Have fun!
  27. 27. Thank you! psst follow me! @leahlibrarian