An Indie State of Mind

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On merchandising, displays, and what librarians can learn from independent bookstores

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An Indie State of Mind

  1. 1. An Indie State of Mind On merchandising, displays, and what librarians can learn from independent book stores
  2. 2. Who am I? • Leah L. White • Head of Popular Materials • Ela Area Public Library • @leahlibrarian • www.leahlwhite.com
  3. 3. Yes but... http://bit.ly/GVhiJd
  4. 4. Why we should listen
  5. 5. Not so different
  6. 6. And our recommendations aren't based on an Internet algorithm. We've actually read our recommended books. And any two people want two different things. Why should they be pigeon-holed into buying whatever the steepest discount is? Sure, people want to read "The Help," but where do you go after that? We know the answer by listening to our customers and the community, and that will never change. Stefan Moorehead, Buyer, Unabridged Bookstore http://www.pbs.org/newshour/art/blog/2011/07/how-are-independent-book-sellers-faring-and-adapting.html
  7. 7. Bookstore model?
  8. 8. We are unique
  9. 9. The Plan • What is merchandising? • Merchandising basics • Collection development • Bookstore ideas worth stealing
  10. 10. Merchandising
  11. 11. Sounds like a buzzword...
  12. 12. Merchandising Basics
  13. 13. Consistent Signage
  14. 14. Create experiences
  15. 15. Shelftalkers
  16. 16. Staff Favorite Bookmarks
  17. 17. Book displays
  18. 18. Stack 'em high (library edition)
  19. 19. Collection Development
  20. 20. Covers Count
  21. 21. No one wants to check this out.
  22. 22. Or this...
  23. 23. Ditch those funky books
  24. 24. Boutique Collections
  25. 25. Local or Regional Author Collections
  26. 26. Steal these ideas
  27. 27. Local Author Love
  28. 28. So many more... • Wild Rumpus, Minneapolis • Common Good, St.Paul • The Elliot Bay Book Company, Seattle • Arcadia Books, Spring Green • Prairie Lights, Iowa City • http://www.indiebound.org/indie-store-finder
  29. 29. Never stop reading for pleasure
  30. 30. Thank you. • Questions? • Twitter @leahlibrarian • www.leahlwhite.com

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