Hti

250 views

Published on

strategy of hti

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
250
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Hti

  1. 2. Hindustan Times Vs Times of India Group 5
  2. 3. Presented by (Group 5) <ul><li>Group Members Roll No </li></ul><ul><li>Amit Kabra 10011 </li></ul><ul><li>Chirag Rathod 10031 </li></ul><ul><li>Mehul Pittie 10078 </li></ul><ul><li>Prasad Naik 10118 </li></ul><ul><li>Rashi Agarwal 10129 </li></ul><ul><li>Rowena Bhot 10139 </li></ul><ul><li>Vinit Lodaya 10175 </li></ul>
  3. 4. PEST ANALYSIS <ul><li>Political </li></ul><ul><ul><li>There is a political backing for the newspaper in the country </li></ul></ul><ul><li>Economical </li></ul><ul><ul><li>The growth of the country is increasing </li></ul></ul><ul><li>Social </li></ul><ul><ul><li>The increase in literacy rate </li></ul></ul><ul><li>Technological </li></ul><ul><ul><li>Better technology and constant development </li></ul></ul>
  4. 5. SWOT Analysis of H.T Strengths Weaknesses Opportunities Threats <ul><li>Significant Presence in the North India </li></ul><ul><li>Strong Balance Sheet </li></ul><ul><li>Diversification in other business </li></ul><ul><li>No presence in the metros. </li></ul><ul><li>Over depended on revenues from North </li></ul><ul><li>Tie up with local paper </li></ul><ul><li>Entering into other regions of the country </li></ul><ul><li>Other source of news i.e. television, internet etc. </li></ul><ul><li>Other newspaper in the city </li></ul>
  5. 6. PORTER’S FIVE FORCE MODEL
  6. 7. STRATEGY <ul><li>Entering Metros and the untapped regions in the country. </li></ul><ul><li>Reduction in the advertisement rates with more tie-up. </li></ul><ul><li>Introduction of journals and magazines </li></ul><ul><li>Introduction of newer supplements in newspaper. </li></ul><ul><li>Ties up with internet websites </li></ul><ul><li>News on mobile </li></ul>
  7. 8. <ul><li>THANK YOU </li></ul>

×